{"id":56002,"date":"2024-01-30T12:11:04","date_gmt":"2025-10-13T13:14:09","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&p=56002"},"modified":"2025-11-25T11:34:10","modified_gmt":"2025-11-25T11:34:10","slug":"leading-european-asset-manager-building-a-go-to-market-strategy","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/leading-european-asset-manager-building-a-go-to-market-strategy\/","title":{"rendered":"Leading European asset manager: building a go-to-market strategy"},"content":{"rendered":"\n
\n
\n

Our client, one of Europe\u2019s largest asset managers, approached our team for support on their go-to-market strategy for their B2B technology proposition. They sought expertise from our cross-functional team of consulting and digital marketing experts to provide a refreshed visual identity, optimized pre-sales collateral and a transformed website. We partnered with the asset manager to deliver just that, rapidly launching their refreshed brand and collateral materials, improving the end-to-end marketing and sales experience for their prospective clients.<\/p>\n

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    \n
  • Outcome 1: Created an engaging new visual identity for our client\u2019s technology product and delivered a refreshed global pitchbook to support their go-to-market strategy<\/li>\n
  • Outcome 2: Rapidly designed and implemented an entirely new company website that will support our client\u2019s end-to-end marketing and sales experience<\/li>\n
  • Outcome 3: Vastly improved user experience on our client\u2019s website, driving pipeline growth and sales activity<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The challenge<\/h2>
    \n
    \n

    The European wealth and asset management landscape is becoming increasingly competitive<\/span>. K<\/span>ey market\u00a0<\/span>players\u00a0<\/span>are\u00a0<\/span>seeking\u00a0<\/span>new ways to<\/span>\u00a0both<\/span>\u00a0grow their customer bases and assets under management<\/span>\u00a0and\u00a0<\/span>diversify revenue streams<\/span>\u00a0\u2013 all\u00a0<\/span>while driving\u00a0<\/span>efficiency<\/span>\u00a0and\u00a0<\/span>creating\u00a0<\/span>leading digital experiences. Within this context, technology is becoming a key enabler,\u00a0<\/span>with increasing numbers of solutions available to wealth and asset management firms that\u00a0<\/span>can<\/span>\u00a0help them digitize their operations and customer servicing. Our client<\/span>\u00a0\u2013 one of\u00a0<\/span>the largest asset managers\u00a0<\/span>in Europe\u00a0<\/span>\u2013<\/span>\u00a0already offered\u00a0<\/span>wealth managers a leading wealth and asset management technology platform<\/span>, but needed support in enabling a leading go-to-market strategy that would drive\u00a0<\/span>the\u00a0<\/span>growth\u00a0<\/span>of its client base at scale.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

    Our client\u00a0<\/span>required<\/span>\u00a0support optimizing their go-to-market approach\u00a0<\/span>through the redesign of their visual identity and website<\/span>,<\/span>\u00a0as well as the<\/span>\u00a0creation of\u00a0<\/span>additional<\/span>\u00a0sales collateral<\/span>\u00a0to support prospective client engagements.\u00a0<\/span>The collateral needed to clearly reflect the key brand messages of the organization\u00a0<\/span>while effectively positioning their USPs<\/span>,<\/span>\u00a0in order to<\/span>\u00a0create compelling and differentiated sales experiences for prospective buyers of the<\/span>ir<\/span>\u00a0wealth management technology platform.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The approach<\/h2>
    \n
    \n
    \n

    Our team of experts began by reviewing our client\u2019s<\/span>\u00a0existing brand material<\/span>s<\/span>\u00a0to\u00a0<\/span>identify<\/span>\u00a0key brand messages<\/span>. We<\/span>\u00a0produced an iterative series of theme and identity options to review, before\u00a0<\/span>working closely with our client to\u00a0<\/span>agree on a new visual identity<\/span>.\u00a0<\/span>Based on this identity, we created a new\u00a0<\/span>b<\/span>rand\u00a0<\/span>g<\/span>uideline for use across\u00a0<\/span>different materials<\/span>\u00a0(<\/span>for example\u00a0<\/span>pitch decks<\/span>\u00a0and<\/span>\u00a0proposals)\u00a0<\/span>to<\/span>\u00a0ensur<\/span>e<\/span>\u00a0consistency in the application of the visual identity.\u00a0<\/span>Our product specialists\u00a0<\/span>refresh<\/span>ed<\/span>\u00a0multiple pre-sales assets\u00a0<\/span>before applying the new visual identity to all collateral<\/span>. E<\/span>ach product\u00a0<\/span>designed and delivered\u00a0<\/span>ha<\/span>d<\/span>\u00a0a unique document that could be\u00a0<\/span>leveraged<\/span>\u00a0by sales teams in their sales processes. Finally, we conducted a user experience audit of the website\u00a0<\/span>across navigation,\u00a0<\/span>homepage<\/span>\u00a0and policy management<\/span>,\u00a0<\/span>and refreshed\u00a0<\/span>our client\u2019s\u00a0<\/span>user personas<\/span>. These insights<\/span>\u00a0enabled us to design and implement a\u00a0<\/span>completely\u00a0<\/span>new website sitemap, UX and UI<\/span>\u00a0for our client.<\/span><\/span>\u00a0<\/span><\/p>\n

     <\/p>\n<\/div>\n

    <\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    With a refreshed\u00a0<\/span>visual identity built into effective sales collateral\u00a0<\/span>and an optimized website, our client now has\u00a0<\/span>the tools\u00a0<\/span>required<\/span>\u00a0to deliver on their go-to-market strategy, supporting their goals to effectively grow their customer base at scale. With a<\/span>n optimized,\u00a0<\/span>best-in-class website and sharp\u00a0<\/span>new\u00a0<\/span>sales<\/span>\u00a0collateral,\u00a0<\/span>our client\u2019s<\/span>\u00a0end-to-end sales and marketing experience is\u00a0<\/span>transformed<\/span>;\u00a0<\/span>optimized for\u00a0<\/span>the\u00a0<\/span>complete<\/span>\u00a0sales lifecycle, from lead generation\u00a0<\/span>through to deal conclusion.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":56017,"template":"","related_service":[41],"related_industry":[341],"class_list":["post-56002","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLeading European asset manager: building a go-to-market strategy - Elixirr<\/title>\n<meta name=\"description\" content=\"Elixirr helped a leading European asset manager refresh their brand, sales 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srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/MIND-asset-manager-featured-picture.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/MIND-asset-manager-featured-picture-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/MIND-asset-manager-featured-picture-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/MIND-asset-manager-featured-picture-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/MIND-asset-manager-featured-picture-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/MIND-asset-manager-featured-picture-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/MIND-asset-manager-featured-picture-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/MIND-asset-manager-featured-picture-767x460.jpg 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/> <div class=\"wp-component-card__preview-icon\">\n <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Digital Marketing <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/leading-european-asset-manager-building-a-go-to-market-strategy\/' class='wp-component-card__title'>\n <h2>\n Leading European asset manager: building a go-to-market strategy\n <\/h2>\n <\/a> <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 30 January 2024 <\/p>\n <div class=\"wp-component-card__terms\">\n <div 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