{"id":55763,"date":"2025-02-07T04:47:32","date_gmt":"2025-10-13T09:22:09","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&#038;p=55763"},"modified":"2025-11-25T11:25:22","modified_gmt":"2025-11-25T11:25:22","slug":"hp-and-intel-navigating-the-landscape-between-virtual-and-in-person-work","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/hp-and-intel-navigating-the-landscape-between-virtual-and-in-person-work\/","title":{"rendered":"HP and Intel: navigating the landscape between virtual and in-person work"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p class=\"meta-right-overview\">We partnered with HP &amp; Intel to help them navigate the evolving landscape between virtual and in-person work. HP &amp; Intel leveraged our insights to craft powerful marketing communications that highlighted how their products could address the unique challenges of hybrid work.<\/p>\n<div class=\"hero-meta\">\n<ul class=\"meta-list\">\n<li>Outcome 1: Leveraged our insights to craft HP &amp; Intel\u2019s successful \u201cWork Happy\u201d campaign<\/li>\n<li>Outcome 2: Positioned HP &amp; Intel as a leader in the future of work<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <div class=\"case-study-challenge-block\">\n<p><span class=\"TextRun SCXW112127956 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112127956 BCX0\">HP<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u00a0&amp;\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">Intel\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">sought<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u00a0to\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">better understand hybrid workers\u2019 \u201cdigital divide\u201d \u2013 why\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">some<\/span>\u00a0<span class=\"NormalTextRun SCXW112127956 BCX0\">workers\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">thriv<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">e<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u00a0while others struggl<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">e<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u00a0in a remote work environment<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u00a0post-pandem<\/span><span class=\"NormalTextRun CommentStart SCXW112127956 BCX0\">ic<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">,<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u00a0and<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u00a0how\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">HP\u2019s products\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">could\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">shape the\u00a0<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u201coffice of the future<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">.<\/span><span class=\"NormalTextRun SCXW112127956 BCX0\">\u201d<\/span><\/span><span class=\"EOP SCXW112127956 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>HP &amp; Intel were eager to develop a refreshed marketing strategy that effectively navigates the evolving hybrid work landscape\u2014balancing virtual and in-person work post-pandemic\u2014to successfully engage knowledge workers and IT decision-makers (ITDMs) with their products and campaigns.<\/p>\n<\/div>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <div class=\"case-study-challenge-block\">\n<p><span class=\"TextRun SCXW112216028 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112216028 BCX0\">To help HP\u00a0<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">&amp; Intel\u00a0<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">assess how its product ecosystem could support knowledge work<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">er<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">s in the hybrid era, we explored the mindset of a workforce still adjusting to digital transformation<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">\u00a0through an online survey with hybrid workers and IT\u00a0<\/span><span class=\"NormalTextRun CommentStart SCXW112216028 BCX0\">decision<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">\u2013<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">makers\u00a0<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">in\u00a0<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">four<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">\u00a0key markets<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">:\u00a0<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">US, UK,\u00a0<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">France<\/span>\u00a0<span class=\"NormalTextRun SCXW112216028 BCX0\">and\u00a0<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">Japan<\/span><span class=\"NormalTextRun SCXW112216028 BCX0\">.<\/span><\/span><span class=\"EOP SCXW112216028 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The value delivered<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p><span class=\"TextRun SCXW253038236 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253038236 BCX0\">HP\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">&amp; Intel\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">leveraged<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0our\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">insights<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0on hybrid working<\/span>\u00a0<span class=\"NormalTextRun SCXW253038236 BCX0\">in their\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">successful \u201c<\/span><\/span><a class=\"Hyperlink SCXW253038236 BCX0\" href=\"https:\/\/www.thedrum.com\/news\/2022\/08\/01\/hp-s-new-work-happy-campaign-celebrates-the-new-rules-work-and-laughs-the-old\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW253038236 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253038236 BCX0\" data-ccp-charstyle=\"Hyperlink\">Work Happy<\/span><\/span><\/a><span class=\"TextRun SCXW253038236 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253038236 BCX0\">\u201d campaign<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">, which<\/span>\u00a0<span class=\"NormalTextRun SCXW253038236 BCX0\">resonated with\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">customers\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">at<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0the perfect moment<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0\u2013 just\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">as the\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">pandemic waned and hybrid work<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0took\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">centr<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">e<\/span>\u00a0<span class=\"NormalTextRun SCXW253038236 BCX0\">stage.<\/span>\u00a0<span class=\"NormalTextRun SCXW253038236 BCX0\">By positioning\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">itself\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">as a leader in the future of work<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun CommentStart SCXW253038236 BCX0\">HP<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0&amp; Intel<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0reinforced its relevance in the evolving workplace<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">.<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0Two\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">years<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0later, the\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">impact of this\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">work continues to inspire and inform how HP teams\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">address<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0the<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0needs\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">of\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">hybrid<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">\u00a0workers\u00a0<\/span><span class=\"NormalTextRun SCXW253038236 BCX0\">in their communications and products.\u00a0<\/span><\/span><span class=\"EOP SCXW253038236 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55768,"template":"","related_service":[41],"related_industry":[62],"class_list":["post-55763","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HP and Intel: navigating the landscape between virtual and in-person work - Elixirr<\/title>\n<meta name=\"description\" content=\"HP &amp; Intel partnered with Elixirr to help organisations 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23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Digital Marketing            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/hp-and-intel-navigating-the-landscape-between-virtual-and-in-person-work\/' class='wp-component-card__title'>\n            <h2>\n                HP and Intel: navigating the landscape between virtual and in-person work\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            07 February 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Technology            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Marketing            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                    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