{"id":55651,"date":"2018-05-21T18:56:54","date_gmt":"2025-10-10T13:23:53","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&#038;p=55651"},"modified":"2025-11-06T13:29:26","modified_gmt":"2025-11-06T13:29:26","slug":"growing-a-platform-business-model","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/","title":{"rendered":"Growing a platform business model"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p>This fashion platform business is revolutionising the way people shop. They\u2019ve enjoyed rapid growth and came to us for help in continuing this trajectory, and ensuring they don\u2019t lose their innovative DNA as they transition into a major business.<\/p>\n<p>Retail has been turned upside down in the last couple of years. At no other point has there been such a steep amount of change and many retailers are struggling to keep up. With the growth of the global tech scene, we have seen a huge amount of disruption and pressure being exerted by many new contenders. This fashion platform business is one of those contenders, and they are challenging the market in a very real way\u2026<\/p>\n<p>&nbsp;<\/p>\n<h3>Why Elixirr?<\/h3>\n<p>Across our team, we have vast experience of launching young businesses (and we are one ourselves!\u00ad), brought together with experience helping larger organizations create a stable platform from which to grow their businesses. This, coupled with our innovation work and our global startup ecosystem made us the perfect partner for this ambitious business as they knew we\u2019d be able to marry lean, startup ways of working with balanced with the necessary corporate rigour, so they could keep innovation alive (and thriving) into the future.<\/p>\n<p>We were in it together \u2013 their journey was our journey. Our goals were fully aligned.<\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-b bg--none wp-block-cards--columns-3  wp-block-cards--content\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h2\">\n     <\/h2>                        <\/div>                                        <div class=\"wp-block-cards__cards edwp-row-load\">\n                    <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                01 Overview\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    In close collaboration with their teams, we helped them define their vision and approach to ensuring innovation remained of central and equal importance inside their business. This was in parallel to helping them create a world leading in-store proposition. Like us, they aren\u2019t afraid to take a risk and put their money where their mouth is when it comes to investing in the next big things in retail. We guided this ideation and helped to make it happen.                <\/div>\n                                                                                        <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                02 Outcome\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    Helped to secure a major partnership deal. Clear direction on how to keep ahead of the competition by striking the right balance between keeping innovation pulsing strongly inside their DNA, and operating as an effectively run, large organization.                <\/div>\n                                                                                        <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                03 Method\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    Strategy, innovation, organization, design thinking, partnerships, visioning workshops, commercial model build and customer journey mapping.                <\/div>\n                                                                                        <\/div>\n<\/article>\n                <\/div>\n                                            <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>The challenge they posed to us spanned two areas:<\/p>\n<ol>\n<li>Create and launch innovative new business models and partnerships<\/li>\n<li>Create an environment and structure that would support and develop the business on their innovation and growth trajectory.<\/li>\n<\/ol>\n<p>We worked with multiple functions across their business, supporting wider innovation and strategic objectives at the same time as building a commercial proposal to help scale the business.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Initially, we supported their team to create brand new, and world-class in-store experiences. This involved drilling into the products they were building and helping them to create a truly engaging proposition for their customers. This initiative helped secure a partnership with one of the major fashion houses.<\/p>\n<p>From here we defined the innovation strategy, framework and operating model which brought together outside-in and internally generated ideas through to incubation, acceleration and scaling for growth.<\/p>\n<p>We ran workshops across 3 geographies for 120 people in all functions to define the future end-to-end customer vision. The findings were synthesised and prepared into a compelling user journey for key customer groups. We then held a workshop with the CEO to finalize the product journey vision.<\/p>\n<p>We also supported the in-store team to create a framework for internal and external audiences. It will be used as a training document and template for engaging potential future customers.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The value delivered<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Together, we increased their scalability faster than the market could have predicted. They are able to remain true to their vision of being a\u00a0revolutionary company by powerfully combining an effective innovation approach with corporate rigour. You can believe us when we say, this is a fashion platform business that is going places\u2026<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>We supported a number of projects working across store of the future, innovation and product teams to help shape, scale and stress test various aspects of their business. We brought professionalism, rigour and a strong understanding of fashion, technology and innovation. Our entrepreneurial way of working fully resonated with their culture, and our team worked seamlessly as an extension of theirs to really make change happen, at pace.\r\n\r\n<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <div class=\"wp-component-testimonial__cite\">\n                Karina van den Oever &#8211; Partner, Elixirr            <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":56971,"template":"","related_service":[3],"related_industry":[65],"class_list":["post-55651","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Case Studies - Elixirr - USA<\/title>\n<meta name=\"description\" content=\"A fashion-platform business partnered with Elixirr to scale, launch new store-of-the-future concepts and sustain its innovative DNA while becoming a major player.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Studies\" \/>\n<meta property=\"og:description\" content=\"A fashion-platform business partnered with Elixirr to scale, launch new store-of-the-future concepts and sustain its innovative DNA while becoming a major player.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Elixirr - USA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T13:29:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/\",\"name\":\"Case Studies - Elixirr - USA\",\"isPartOf\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1.jpg\",\"datePublished\":\"2025-10-10T13:23:53+00:00\",\"dateModified\":\"2025-11-06T13:29:26+00:00\",\"description\":\"A fashion-platform business partnered with Elixirr to scale, launch new store-of-the-future concepts and sustain its innovative DNA while becoming a major player.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/#primaryimage\",\"url\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1.jpg\",\"contentUrl\":\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1.jpg\",\"width\":820,\"height\":546,\"caption\":\"woman Hand holding virtual Global Internet connection metaverse. 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Business global internet connection application technology and digital marketing, Financial and banking, Digital link tech, big data."},{"@type":"BreadcrumbList","@id":"https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.elixirr.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.elixirr.com\/en-us\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Growing a platform business model"}]},{"@type":"WebSite","@id":"https:\/\/www.elixirr.com\/en-us\/#website","url":"https:\/\/www.elixirr.com\/en-us\/","name":"Elixirr - 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srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1-300x200.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1-768x511.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1-78x52.jpg 78w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1-319x212.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1-479x319.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1-567x378.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/52-shutterstock_2055553571-1-767x511.jpg 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Business Strategy            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/growing-a-platform-business-model\/' class='wp-component-card__title'>\n            <h2>\n                Growing a platform business model\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            21 May 2018                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Business Strategy            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                          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