{"id":55634,"date":"2017-09-08T13:58:37","date_gmt":"2025-10-10T12:44:51","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&#038;p=55634"},"modified":"2025-11-25T11:38:14","modified_gmt":"2025-11-25T11:38:14","slug":"sports-outdoor-fashion-brands-company-delivering-a-growth-strategy","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/sports-outdoor-fashion-brands-company-delivering-a-growth-strategy\/","title":{"rendered":"Sports, outdoor &amp; fashion brands company: delivering a growth strategy"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p>They asked us \u201chow can we transform our annual brand planning process to make it more strategic and focused on growth?\u201d So, we helped them do it.<\/p>\n<p>This successful family-owned fashion and apparel brands company recognized that the pace of change in the external environment was outstripping the pace of change within their organization. They wanted to introduce a culture of entrepreneurialism, involving more employees in initiatives so they could identify new growth opportunities for their brands and pursue these opportunities in a new more agile way.<\/p>\n<h3><strong>Why Elixirr?<\/strong><strong><br \/>\n<\/strong><\/h3>\n<p>We were engaged on the back of our strong track record in immersing executives into the innovation ecosystems of Silicon Valley and London, helping them discover what\u2019s possible, developing new propositions and embedding new ways of working in their organizations.<\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-b bg--none wp-block-cards--columns-3  wp-block-cards--content\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h2\">\n     <\/h2>                        <\/div>                                        <div class=\"wp-block-cards__cards edwp-row-load\">\n                    <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                01 Overview\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    This leading family-owned business was looking to transform their annual brand planning process to make it more strategic and focused on growth. They needed support in creating a process that would identify the right opportunities, develop their ideas into propositions, supported by a business model, and then into business cases for consideration. We were engaged to make this happen for them.                <\/div>\n                                                                                        <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                02 Outcome\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    Definition of target customers, value proposition development, business model validation, resource identification, business case development, including financials.                <\/div>\n                                                                                        <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                03 Method\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    Market analysis, proposition design, business model validation, financial modeling and business plan production.                <\/div>\n                                                                                        <\/div>\n<\/article>\n                <\/div>\n                                            <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>This brands company was looking to shake things up inside their organization. They wanted to find a way to ensure they pursue and develop new opportunities outside of the constraints of their existing ways of working. They were looking for support in quantifying the size of opportunities, identifying the resources and business model required, and creating business cases to demonstrate the viability of the proposed propositions.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We conducted market analysis, customer surveys, and interviews to quantify the size of the opportunity. We led workshops attended by cross-functional brand teams who worked together to define the most appropriate business models to support the development of brand opportunities. Through this they were able to identify the resources, activities and operational parameters required.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The value delivered<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We produced a solid, commercial business plan for each of the proposed brand opportunities. Every one covered strategy, target customers, value proposition, products and services, operating model, marketing, financial model and business case. This gave them the strong foundations they were looking for to pitch the plans to their Executive Committee.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>Elixirr\u2019s way of working enabled us to improve our brand planning process, developing ideas into concepts faster, and gave us a method to evaluate these propositions rigorously while maintaining pace and agility in our decision-making processes.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <div class=\"wp-component-testimonial__cite\">\n                Global Strategy Director, Global sports, outdoor &amp; fashion brands company            <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":56949,"template":"","related_service":[61],"related_industry":[48,360,65],"class_list":["post-55634","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sports, outdoor &amp; fashion brands company: delivering a growth strategy - Elixirr<\/title>\n<meta name=\"description\" content=\"A sports &amp; outdoor fashion brands company transformed its annual brand-planning process to unlock new growth-opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/51-shutterstock_2360633595.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/51-shutterstock_2360633595-300x188.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/51-shutterstock_2360633595-768x482.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/51-shutterstock_2360633595-83x52.jpg 83w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/51-shutterstock_2360633595-319x200.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/51-shutterstock_2360633595-479x301.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/51-shutterstock_2360633595-567x356.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/51-shutterstock_2360633595-767x482.jpg 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Business Model Innovation            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/sports-outdoor-fashion-brands-company-delivering-a-growth-strategy\/' class='wp-component-card__title'>\n            <h2>\n                Sports, outdoor &amp; fashion brands company: delivering a growth strategy\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            08 September 2017                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Luxury &amp; Fashion            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Business Model Innovation            <\/div>\n          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