{"id":2276,"date":"2022-03-28T17:56:28","date_gmt":"2025-10-08T09:14:30","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&p=2276"},"modified":"2025-11-25T12:34:12","modified_gmt":"2025-11-25T12:34:12","slug":"dezeen-cutting-carbon-emissions","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/dezeen-cutting-carbon-emissions\/","title":{"rendered":"Dezeen: cutting carbon emissions"},"content":{"rendered":"\n
\n
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As part of our ongoing work with Dezeen, the world\u2019s most popular architecture, interiors and design magazine, we helped them embed sustainability into their service offering. How? By optimizing website performance, without compromising on the high-quality media assets required for the site. As a result, we helped the publication significantly reduce their carbon emissions.<\/p>\n

73.6% Reduction in carbon emissions from the site<\/p>\n

58.3% Improvement in page loading times<\/p>\n

1,058 Tonnes of CO2 saved per year<\/p>\n

\"\"<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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\n

\n The challenge<\/h2>
\n
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It\u2019s no revelation that all companies must undergo fundamental change to truly embed ESG into the heart of their strategies. And, while areas like supply chain might seem most obvious to tackle, action must be taken by businesses to address the hidden carbon cost associated with websites.<\/p>\n

By its nature, Dezeen has and requires lots of data-rich content; over 750,000 high-resolution images, video files and interactive designs, all of which create a rich browsing experience for its users. This meant that, as revealed by emission tracking service EcoPing, each page load produced approximately 19.32g of CO2 (10 times the average for a webpage). Within the context of Dezeen\u2019s 2020 traffic, the estimated amount of CO2 produced was 2.1 billion grams \u2013 the equivalent of flying one person from Amsterdam to New York 3,130 times.<\/p>\n

So, they needed to make significant changes without compromising on user experience. And fast.<\/p>\n

Our in-house design team, Elixirr Digital, have a long-standing relationship with Dezeen, working together for many years to shape their site and digital roadmap. Given the facts regarding website emissions, Dezeen challenged us to reduce their carbon footprint considerably, without compromising the user experience and high-quality media assets required.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

\n
\n

\n The approach<\/h2>
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Working closely with EcoPing, we conducted benchmarking to identify the data-heavy features contributing to the site\u2019s high energy consumption. Speed is inextricably linked to data transfer and carbon emissions, so by doing work to benchmark the data transferred with each page load and its speed, we were able to build a clear understanding of where to focus our attention. We identified three targets of optimization: Media optimization \u2013 to reduce the amount of data requested and processed with each page load without compromising on image or video quality. Code optimization \u2013 by removing obsolete or inefficient code. And finally infrastructure optimization \u2013 to ensure back-end systems are performing optimally.<\/p>\n

And we delivered at pace, introducing changes over the course of 12 weeks.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

\n
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\n The value delivered<\/h2>
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Just two weeks after all code changes were implemented, emissions per page fell from 21g to 7.18g \u2013 a reduction of 66%. In addition, the average page load was reduced to 3.5s, a fall of 58.3%. This dramatically improved the user experience of the site. Research has demonstrated that even an incremental improvement of just 0.1s in page load time can generate significant benefits for conversions, bounce rate, lead generation and site referrals across a range of industries \u2013 so, this will carry significant benefits for the business\u2019 bottom line.<\/p>\n

While the code changes implemented have drastically reduced Dezeen\u2019s carbon footprint, there is still work to be done. The nature of our partnership means we\u2019ll work with Dezeen to ensure the site is continually optimized and sustainable development practices are adopted moving forward. This is just one example of how we support our clients through the entire journey, from ideation to design, implementation and roll-out.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55455,"template":"","related_service":[57],"related_industry":[74],"class_list":["post-2276","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDezeen: cutting carbon emissions - Elixirr<\/title>\n<meta name=\"description\" content=\"Dezeen worked with Elixirr to reduce its website-related carbon emissions by 73.6%, saving 1,058 tonnes of CO\u2082 annually.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elixirr.com\/en-us\/case-studies\/dezeen-cutting-carbon-emissions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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<\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Digital Design <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/dezeen-cutting-carbon-emissions\/' class='wp-component-card__title'>\n <h2>\n Dezeen: cutting carbon emissions\n <\/h2>\n <\/a> <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 28 March 2022 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Media & Entertainment <\/div>\n <div class=\"wp-component-tags__tag\">\n Digital Design <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" 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