{"id":2270,"date":"2025-02-05T13:54:46","date_gmt":"2025-10-08T08:03:42","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&p=2270"},"modified":"2025-11-25T11:42:53","modified_gmt":"2025-11-25T11:42:53","slug":"pinterest-creating-space-for-trust-and-safety-online-among-teenagers","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/pinterest-creating-space-for-trust-and-safety-online-among-teenagers\/","title":{"rendered":"Pinterest: creating space for trust and safety online among teenagers"},"content":{"rendered":"\n
\n
\n

To tackle the widespread issues of toxicity and comparison culture online, Pinterest enlisted our help to identify and address the key safety concerns teenagers face, emerging as a leader in protecting the emotional and physical wellbeing of teens online.<\/p>\n

\n
    \n
  • Outcome 1: Utilized our research insights to shape Pinterest\u2019s product strategy<\/li>\n
  • Outcome 2: Integrated resources, partnerships, content and other features<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The challenge<\/h2>
    \n
    \n

    Pinterest is dedicated to fostering an inspiring and supportive community where users<\/span>\u00a0f<\/span>eel safe and comfortable. However, the broader social media environment presents challenges in\u00a0<\/span>maintaining<\/span>\u00a0a positive atmosphere.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

    The key challenge Pinterest faced was balancing its mission to\u00a0<\/span>foster<\/span>\u00a0an inspiring and safe community while\u00a0<\/span>tackling\u00a0<\/span>the toxicity and comparison culture\u00a0<\/span>prevale<\/span>nt\u00a0<\/span>o<\/span>n social media,\u00a0<\/span>particularly<\/span>\u00a0amongst<\/span>\u00a0teenagers<\/span>. Our client needed to understand how\u00a0<\/span>teen<\/span>agers<\/span>\u00a0experience safety issues on social platforms to develop protective features and resources. This required deep insight into teens\u2019 digital experiences and behaviors to inform product decisions that would support their wellbeing.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The approach<\/h2>
    \n
    \n
    \n

    Through iterative and immersive methods such as online journaling, virtual in-depth\u00a0<\/span>interviews<\/span>\u00a0and an online survey, we explored the concepts of trust and safety in social media.\u00a0<\/span>This approach provided Pinterest with a deep understanding of how these issues manifest in the digital experiences of young users, including the competitive\u00a0<\/span>benchmarking and opportunities for Pinterest to lead in this space.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

     <\/p>\n<\/div>\n

    <\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    Pinterest\u00a0<\/span>used<\/span>\u00a0the insights from our research to shape its product strategy, integrating resources, partnerships,\u00a0<\/span>content<\/span>\u00a0and<\/span>\u00a0other\u00a0<\/span>key\u00a0<\/span>features. Despite the challenges faced across the industry,\u00a0<\/span>Pinterest has\u00a0<\/span>emerged<\/span>\u00a0as a leader in safeguarding the emotional and physical wellbeing of teen<\/span>ager<\/span>s online.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55448,"template":"","related_service":[54],"related_industry":[74],"class_list":["post-2270","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPinterest: creating space for trust and safety online among teenagers - Elixirr<\/title>\n<meta name=\"description\" content=\"Pinterest partnered with Elixirr to explore how teens experience trust and safety online \u2014 guiding product strategy and feature design to better protect young users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Customer Experience <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/pinterest-creating-space-for-trust-and-safety-online-among-teenagers\/' class='wp-component-card__title'>\n <h2>\n Pinterest: creating space for trust and safety online among teenagers\n <\/h2>\n <\/a> <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 05 February 2025 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Media & Entertainment <\/div>\n <div class=\"wp-component-tags__tag\">\n Customer Experience <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div 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