{"id":2156,"date":"2022-09-21T15:24:11","date_gmt":"2025-10-07T13:22:25","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&p=2156"},"modified":"2025-11-26T08:05:57","modified_gmt":"2025-11-26T08:05:57","slug":"benchmark-capital-website-redesign-and-brand-launch","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/benchmark-capital-website-redesign-and-brand-launch\/","title":{"rendered":"Benchmark Capital: website redesign and brand launch"},"content":{"rendered":"\n
\n
\n

Benchmark Capital are a UK-based financial advisory firm that aim to empower clients through insights and investment solutions. Having recently been acquired, the firm saw an opportunity to re-brand their website, showcasing their end-to-end service offering while adhering to their new parent company\u2019s website guidelines. With capabilities across the full digital spectrum, Elixirr Digital were engaged to help Benchmark make the most of this opportunity. The result? A completely redesigned website, built in line with the parent company\u2019s guidelines, and a marketing strategy that will help catapult Benchmark\u2019s traffic and website leads.<\/p>\n

\n
    \n
  • Outcome 1: Development of a website prototype<\/li>\n
  • Outcome 2: A 12-month omnichannel digital marketing strategy, outlining core initiatives for launching and scaling their refreshed brand<\/li>\n
  • Outcome 3: A fully developed content strategy, outlining core assets required for launch, a breakdown of their audience groups and an ongoing plan to ensure future content resonates with their target segments<\/li>\n<\/ul>\n

    \"\"<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The challenge<\/h2>
    \n
    \n
    \n

    Benchmark Capital, a financial services firm targeting financial advisors, had recently been acquired by Schroders, a UK-headquartered asset management organization. As part of the transition, Benchmark Capital were required to update their website structure to adhere to guidelines that Schroders\u2019 applied to all of their subsidiaries. Spotting an opportunity to re-capture their audience\u2019s attention and improve user experience, Benchmark Capital engaged Elixirr Digital to redesign their website, while also building a complete marketing strategy to help the firm boost traffic and awareness. This would not only enable Benchmark to better market their service offering, but it would also help to increase website traffic, improve user journeys and ultimately attract and retain new clients.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The approach<\/h2>
    \n
    \n

    Work was divided into three interlinked workstreams: website redesign, content strategy and digitial marketing strategy. All shared insights were generated from an initial discovery phase. This involved conducting stakeholder and user interviews, competitor research, developing core personas and market analysis to fully understand the tasks users were looking to complete. We also identified where there was friction in the user journeys and the problem areas that were unaddressed by the website.<\/p>\n

    The differentiation between the target B2C and B2B journeys meant that building a clear information architecture was central to the project. In order to do this, we conducted multiple rounds of navigation testing to refine the proposed designs. This led to the production of a high-fidelity prototype used to drive stakeholder buy-in and allowed for us to implement the design at pace.<\/p>\n

    Alongside this, we sourced existing content that could be used on the website and identified where new content would be required. Based on this, we developed a content plan to ensure Benchmark had a clear approach to producing the content required for launch and beyond.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    There were two components of the website redesign: creating a user-centric website and creating a site that the Schroders development team could quickly build.<\/p>\n

    On the user side, through research and testing we were able to create a unified website that catered to the different target audiences and enabled them to navigate directly to content aligned to their needs.<\/p>\n

    The creation of an end-to-end marketing and content strategy gave Benchmark Capital the tools to not only drive traffic to their website, but also sustain this level of engagement, which would ultimately drive lead generation, client retention and awareness.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55388,"template":"","related_service":[57],"related_industry":[42],"class_list":["post-2156","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBenchmark Capital: website redesign and brand launch - Elixirr<\/title>\n<meta name=\"description\" content=\"See how Elixirr partnered with Benchmark Capital to redesign their website, refresh their brand and create a modern digital presence that drives engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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<div class=\"wp-component-card__preview-icon\">\n <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 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