{"id":2074,"date":"2022-11-01T10:38:18","date_gmt":"2025-10-07T10:15:24","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&p=2074"},"modified":"2025-11-25T12:33:45","modified_gmt":"2025-11-25T12:33:45","slug":"a-global-streaming-service-crafting-a-successful-growth-strategy","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/a-global-streaming-service-crafting-a-successful-growth-strategy\/","title":{"rendered":"A global streaming service: crafting a successful growth strategy"},"content":{"rendered":"\n
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Our client, a leading global streaming service provider (SVOD), had been exploring different ways to expand their customer base and grow revenue streams due to continuous pressure on their existing business model. Elixirr was challenged with designing a sustainable customer proposition and business model that enabled the company to scale growth from tens of millions to hundreds of millions of customers, by revolutionising how customers experience their content and engage with their platform.<\/p>\n

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    \n
  • Outcome 1: Led client through a discovery and strategic analysis process where key executives and stakeholders aligned around the core mission and strategic goals as well as the appetite to pursue disruptive innovation<\/li>\n
  • Outcome 2: Conducted design-thinking workshops to conceive, refine, and develop a compelling new product concept and user experience<\/li>\n
  • Outcome 3: Designed a high-fidelity prototype of our proposition, helping the client to visualise our solution and the value it would deliver<\/li>\n
  • Outcome 4: Developed a business and financial model, incorporating core platform features, customer feedback insights, sources of competitive advantage, commercialization approach and strategic drivers<\/li>\n
  • Outcome 5: Created a roadmap and implementation plan that helped the business drive innovation in a fast and low-cost way<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
    \n
    <\/div>\n<\/section>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
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    \n The challenge<\/h2>
    \n
    \n
    \n

    There are millions of content consumers all over the world. The question for media companies is, how do you reach all these consumers? And how do you ensure they watch content through your platform, and not your competitors?<\/p>\n

    This is the challenge that our client, a leading global streaming service provider, was facing. In an increasingly competitive market, they needed to ensure they were engaging their customers to drive loyalty, prevent churn and increase lifetime value. Moreover, our client spotted an untapped opportunity to attract new customers to the market.<\/p>\n

    Our client wanted to reach new customers and retain existing customers. They presented us with the challenge statement: how can we become the world\u2019s leading destination platform, purpose-built for our unique content, that connects fans, brands, celebrities, & influencers\u200b?<\/p>\n

     <\/p>\n<\/div>\n

    <\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n
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    \n The approach<\/h2>
    \n
    \n

    Our team took a multi-faceted approach, combining research with workshops to facilitate innovation and discovery. The process involved these steps:<\/p>\n

    Creating a visioning and design thinking workshop to guide the senior leadership team through customer-centric design and collaborative ideation. This workshop focused on how our client could serve target customers in a new and different way. This resulted in the development of low-fidelity prototypes<\/p>\n

    Combining market research with customer interviews to develop four personas to use in the design process, ensuring that the proposition addressed key customer needs and market trends<\/p>\n

    Designing and iterating the customer value proposition through high-fidelity prototypes and continuously testing these with end users<\/p>\n

    Building out a business model canvas, operating plan, financial model, and capability assessment to inform an executive decision on whether the client should invest in building the proposition<\/p>\n

    Creating a detailed implementation plan for launching the new platform business model and proposition, including integration requirements and build\/buy\/partner recommendations<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The value delivered<\/h2>
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    The work was well received by the senior leadership of the business \u2013 including the board of directors. During the project, a new CEO came into the organization and this work was shared with him early in his tenure. While market conditions changed dramatically and the client was unable to fully pursue this initiative, it continues to be a \u201cnorth star\u201d for their leadership and serves as a vision for where their company needs to go in the future. This work has informed their strategic business decisions and the client\u2019s long-term strategy.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55263,"template":"","related_service":[3],"related_industry":[74],"class_list":["post-2074","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nA global streaming service: crafting a successful growth strategy - Elixirr<\/title>\n<meta name=\"description\" content=\"A global streaming service partnered with Elixirr to design a new platform proposition and business model to scale from tens of millions to hundreds of millions of users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Business Strategy <\/p>\n <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/a-global-streaming-service-crafting-a-successful-growth-strategy\/' class='wp-component-card__title'>\n <h2>\n A global streaming service: crafting a successful growth strategy\n <\/h2>\n <\/a> <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 01 November 2022 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Media & Entertainment <\/div>\n <div class=\"wp-component-tags__tag\">\n Business Strategy <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div 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