{"id":2008,"date":"2025-09-26T12:32:55","date_gmt":"2025-10-06T15:26:04","guid":{"rendered":"https:\/\/www.elixirr.com\/en-us\/?post_type=case_study&#038;p=2008"},"modified":"2025-11-25T11:11:08","modified_gmt":"2025-11-25T11:11:08","slug":"leading-us-financial-services-group-optimising-campaign-creation-with-ai","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-us\/case-studies\/leading-us-financial-services-group-optimising-campaign-creation-with-ai\/","title":{"rendered":"Leading US financial services group: Optimizing campaign creation with AI"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p class=\"meta-right-overview\">Our client, a leading US financial services group, delivers financial wellness content to customers to encourage informed decisions and long-term financial security as part of their engagement strategy. They engaged us to design and develop a custom generative AI content creation tool to improve the efficiency of content creation.<\/p>\n<div class=\"hero-meta\">\n<ul class=\"meta-list\">\n<li>Outcome 1: Produced content 21 times faster<\/li>\n<li>Outcome 2: Reduced full campaign creation to 37 minutes; far quicker than the 13 hours it previously took to complete one campaign asset<\/li>\n<li>Outcome 3: Automated 12 out of the 39 steps in campaign creation in current PoC (with the future ambition to automate the remaining 27 content creation tasks)<\/li>\n<li>Outcome 4: Increased adherence to brand guidelines for AI-generated content, achieving a minimum of 85% compliance with established brand standards<\/li>\n<li>Outcome 5: Achieved 100% user personalization through AI segmentation<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n                    <div class=\"wp-block-text-block__sidebar\">\n                    <div class=\"wp-component-share-boxes__box\">\n        <p class=\"wp-component-share-boxes__title\">\n            Authors        <\/p>\n        <a href=\"https:\/\/www.elixirr.com\/en-us\/person\/edx\/\" class=\"wp-component-author-block\">\n        <div class=\"wp-component-author-block__content\">\n        <p class=\"wp-component-author-block__name\">edx<\/p>\n            <\/div>\n<\/a>\n    <\/div>\n<div class=\"wp-component-share-boxes__box wp-component-share-boxes__box--first\">\n    <p class=\"wp-component-share-boxes__title\">\n        Share    <\/p>\n    <div class=\"wp-component-socials  edwp-row-load\">\n    \n            <a\n            href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.elixirr.com%2Fen-us%2Fcase-studies%2Fleading-us-financial-services-group-optimising-campaign-creation-with-ai%2F\"\n            target=\"_blank\"\n            rel=\"noreferer noopener\"\n            class=\"wp-component-socials__link\"\n            title=\"Share on Linkedin\"\n        >\n            <svg class='edwp-icon edwp-icon--reg js-icon ' aria-hidden='true'>\n                <use xlink:href='#linkedin'><\/use>\n            <\/svg>        <\/a>\n    \n    \n    \n    \n    <\/div>\n<\/div>\n    <div class=\"wp-component-share-boxes__box\">\n        <p class=\"wp-component-share-boxes__title\">\n            Services        <\/p>\n            <div class=\"wp-component-tags edwp-component wp-component-share-boxes__tags\">\n                        <a\n                href=\"https:\/\/www.elixirr.com\/en-us\/services\/data-technology\/ai-machine-learning\/\"\n                class=\"wp-component-tags__tag\"\n            >\n                AI &amp; Machine Learning            <\/a>\n                                <a\n                href=\"https:\/\/www.elixirr.com\/en-us\/services\/data-technology\/generative-ai\/\"\n                class=\"wp-component-tags__tag\"\n            >\n                Generative AI            <\/a>\n                                <a\n                href=\"https:\/\/www.elixirr.com\/en-us\/services\/digital-experience\/digital-strategy\/\"\n                class=\"wp-component-tags__tag\"\n            >\n                Digital Strategy            <\/a>\n                <\/div>\n    <\/div>\n    <div class=\"wp-component-share-boxes__box\">\n        <p class=\"wp-component-share-boxes__title\">\n            Industries        <\/p>\n            <div class=\"wp-component-tags edwp-component wp-component-share-boxes__tags\">\n                        <a\n                href=\"https:\/\/www.elixirr.com\/en-us\/industries\/financial-services\/\"\n                class=\"wp-component-tags__tag\"\n            >\n                Financial Services            <\/a>\n                <\/div>\n    <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Content creation was a largely manual process. There are 39 steps involved in the creation of one email, taking up to 13 hours of employee time. These steps need to be repeated for the creation of each campaign asset. This process was hugely time-consuming, resulting in significant costs and inefficiencies.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We undertook a focused six-week proof-of-concept sprint to design and validate a bespoke AI-powered campaign agent. The solution was built on large language models and AI agents, and augmented with an extensive suite of integrated tools, calibrated to the client\u2019s financial wellness content needs, customer personas and organizational guidelines.<\/p>\n<p>Our approach began with the ability to capture high-level campaign inputs \u2013 strategic goals, desired duration and preferred content formats. From these, the agent instantly produced a complete campaign strategy with detailed breakdowns across emails, social advertising and creative themes. Segmentation logic was embedded into the process, aligning target groups with financial goals and behavioral insights.<\/p>\n<p>Using a pre-curated library of wellness content and articles, the agent then performed end-to-end content generation. This ensured campaigns were not only strategy-led and audience-specific, but also grounded in the client\u2019s established content assets and brand standards.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Impact<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>By accelerating 12 of the 39 steps in campaign content creation, the AI agent delivered a substantial boost in productivity and organizational efficiency. The content creation process became 21 times faster, taking just 37 minutes to produce an entire campaign, less time than it previously took to manually create a single email. This client can now reach more existing and potential customers with its campaigns, improving brand awareness and opening the door to additional revenue.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-3  wp-block-cards--resources wp-block-cards--case_study\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    You may also like<\/h2>                        <\/div>                                        <div class=\"wp-block-cards__cards edwp-row-load\">\n                    <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            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                                       <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Financial Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Wealth &amp; Asset Management            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Product &amp; Service Innovation            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow 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20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Content &amp; Messaging            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/global-digital-advertising-leader-establishing-thought-leadership-for-a-privacy-first-internet\/' class='wp-component-card__title'>\n            <h2>\n                Global digital advertising leader: Establishing thought leadership for a privacy-first internet\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            04 March 2026                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Media &amp; Entertainment            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Technology            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Content &amp; Messaging            <\/div>\n                <\/div>\n               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js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1627\" data-src=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Freshly baked loaves of bread being placed on a cooling rack\" data-srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1.jpg 2400w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-300x203.jpg.webp 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-1024x694.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-us\/wp-content\/smush-webp\/sites\/2\/2026\/03\/Expanding-into-new-territory-2400x1627-1-768x521.jpg.webp 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width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Customer Understanding            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/baking-up-a-national-snacking-strategy-expanding-the-client-into-new-territory\/' class='wp-component-card__title'>\n            <h2>\n                Baking up a national snacking strategy: Expanding the client into new territory\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            04 March 2026        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srcset=\"https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Leading-US-financial-services-group-2400x1627-1-1.jpg 820w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Leading-US-financial-services-group-2400x1627-1-1-300x203.jpg 300w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Leading-US-financial-services-group-2400x1627-1-1-768x521.jpg 768w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Leading-US-financial-services-group-2400x1627-1-1-77x52.jpg 77w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Leading-US-financial-services-group-2400x1627-1-1-319x216.jpg 319w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Leading-US-financial-services-group-2400x1627-1-1-479x325.jpg 479w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Leading-US-financial-services-group-2400x1627-1-1-567x384.jpg 567w, https:\/\/www.elixirr.com\/en-us\/wp-content\/uploads\/sites\/2\/2025\/10\/Leading-US-financial-services-group-2400x1627-1-1-767x520.jpg 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                AI &amp; Machine Learning            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-us\/case-studies\/leading-us-financial-services-group-optimising-campaign-creation-with-ai\/' class='wp-component-card__title'>\n            <h2>\n                Leading US financial services group: Optimizing campaign creation with AI\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            26 September 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Financial Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                AI &amp; Machine Learning            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Strategy            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Generative AI            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 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