{"id":67848,"date":"2026-08-19T07:55:53","date_gmt":"2026-08-19T07:55:53","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?p=67848"},"modified":"2026-08-19T10:16:24","modified_gmt":"2026-08-19T10:16:24","slug":"milestone-moment-for-cycling-as-the-lloyds-tour-of-britain-works-with-elixirr-and-velon-to-enhance-viewing-experience-for-fans","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/milestone-moment-for-cycling-as-the-lloyds-tour-of-britain-works-with-elixirr-and-velon-to-enhance-viewing-experience-for-fans\/","title":{"rendered":"Milestone moment for cycling as the Lloyds Tour of Britain works with\u00a0Elixirr\u00a0and\u00a0Velon\u00a0to enhance viewing experience for fans\u00a0"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--none bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p><span data-contrast=\"auto\">As Official Race Insights\u00a0Partner of the Lloyds Tour of Britain,\u00a0Elixirr\u00a0will work alongside\u00a0Velon,\u00a0a technology and media company owned by leading professional cycling teams,\u00a0to bring fans closer to the action through live rider performance data and analysis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The initiative builds on\u00a0Elixirr\u2019s\u00a0partnership with\u00a0The Lloyds Tour of Britain\u00a0as its Official\u00a0Race Insights\u00a0Partner, using data and technology to enhance how fans experience and engage with the sport.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This will be the first time live rider data has been integrated with the broadcast of a women\u2019s World Tour stage race, showing the commitment of the partnership\u00a0to raising the profile of women\u2019s sport through innovation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A live rider performance data feed will be part of the broadcast including speed, power, and real-time location\u00a0will be available throughout both the women&#8217;s and men&#8217;s races, delivering deeper insights into the action as it unfolds.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The live\u00a0broadcast\u00a0feed will\u00a0provide\u00a0revealing insights into the riders\u2019 performance, enhancing the viewing experience, something the Lloyds Tour of Britain, along with\u00a0Elixirr\u00a0and\u00a0Velon, are passionate about improving. The data will be utilised by commentators and broadcast partners to supply audiences with a rare glimpse into performance metrics\u00a0required\u00a0to\u00a0compete\u00a0at the highest level.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Likewise,\u00a0Lloyds Tour of Britain social media channels will be using insights\u00a0from\u00a0Velon\u2019s\u00a0tracking device\u00a0to create\u00a0pioneering and captivating content. This will include\u00a0intriguing\u00a0graphics\u00a0of\u00a0performance\u00a0data,\u00a0and video content\u00a0capturing riders\u2019\u00a0and teams\u2019\u00a0point-of-views during the race.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"auto\">Jonathan Day, Director of Events for British Cycling Ventures, commented:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h6>\n<div class=\"text--p-block\">\n<p><span data-contrast=\"auto\">\u201cWe are delighted to welcome\u00a0Velon\u00a0to the Lloyds Tour of Britain. Through our partnership with\u00a0Velon\u00a0and\u00a0Elixirr, fans will enjoy a richer viewing experience, with access to live rider data and unique performance insight across both races.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe\u00a0transmission\u00a0of\u00a0live rider performance data\u00a0at a women\u2019s\u00a0WorldTour\u00a0stage race for the first time is a significant\u00a0milestone, and\u00a0reflects our shared commitment to\u00a0use innovation to elevate women\u2019s sport.\u00a0We look forward to working with\u00a0Velon\u00a0and\u00a0Elixirr\u00a0to deliver an even more immersive Lloyds Tour of Britain for fans, teams, and riders alike.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<\/div>\n<h6><b><span data-contrast=\"auto\">Graham Busby, Deputy CEO at\u00a0Elixirr, said:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h6>\n<div class=\"text--p-block\">\n<p><span class=\"TextRun SCXW76537078 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW76537078 BCX0\">\u201c<\/span><span class=\"NormalTextRun SCXW76537078 BCX0\">We\u2019re<\/span><span class=\"NormalTextRun SCXW76537078 BCX0\">\u00a0excited to build on our partnership with the Lloyds Tour of Britain and continue reimagining what the fan experience can look like. By bringing together technology,\u00a0<\/span><span class=\"NormalTextRun SCXW76537078 BCX0\">data<\/span><span class=\"NormalTextRun SCXW76537078 BCX0\">\u00a0and insight in new ways, we can help fans get closer to the action and understand more of\u00a0<\/span><span class=\"NormalTextRun SCXW76537078 BCX0\">what\u2019s<\/span><span class=\"NormalTextRun SCXW76537078 BCX0\">\u00a0happening as the race unfolds.\u00a0<\/span><span class=\"NormalTextRun SCXW76537078 BCX0\">It\u2019s<\/span><span class=\"NormalTextRun SCXW76537078 BCX0\">\u00a0about creating an experience that makes cycling even more engaging for everyone watching.\u201d<\/span><\/span><span class=\"EOP Selected SCXW76537078 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<\/div>\n<h6><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Graham Bartlett, Chief Executive\u00a0at\u00a0Velon, said:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h6>\n<div class=\"text--p-block\">\n<p><span data-contrast=\"auto\">\u201cVelon\u00a0has been at the forefront of live race data for a decade now, always seeking new ways to bring the race alive for the fans and now to make it safer for the riders.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cPartnering with British Cycling and\u00a0Elixirr\u00a0for the flagship road race in the UK is something we are\u00a0very excited\u00a0about for both the women\u2019s and men\u2019s races. We know that\u00a0Elixirr\u00a0will bring a new way of using and showing the power of live rider data from\u00a0Velon.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>As Agentic AI becomes increasingly autonomous, organisations need to rethink how responsibility is assigned, decisions are traced and humans retain meaningful control.<\/p>\n","protected":false},"author":142,"featured_media":67867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[339],"related_industry":[356],"class_list":["post-67848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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