{"id":67484,"date":"2026-07-28T08:45:23","date_gmt":"2026-07-28T08:45:23","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?p=67484"},"modified":"2026-07-28T08:51:09","modified_gmt":"2026-07-28T08:51:09","slug":"british-cycling-building-the-digital-future-of-cycling","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/british-cycling-building-the-digital-future-of-cycling\/","title":{"rendered":"British Cycling x\u00a0Elixirr: Building the\u00a0digital\u00a0future of\u00a0cycling"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p><span data-contrast=\"auto\">For more than two decades, British Cycling&#8217;s digital infrastructure supported one of the UK&#8217;s most successful sporting organisations. But as member expectations evolved and\u00a0new technologies\u00a0emerged, legacy systems were no longer able to deliver the seamless experiences needed by hundreds of thousands of members, clubs,\u00a0volunteers\u00a0and event organisers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Recognising the need for more than a technology upgrade,\u00a0British Cycling\u00a0sought a transformation partner to help reimagine its digital ecosystem while\u00a0maintaining\u00a0the services\u00a0relied upon across the sport.\u00a0Working as one integrated team,\u00a0<\/span><span data-contrast=\"auto\">we\u00a0began<\/span><span data-contrast=\"auto\">\u00a0by understanding the needs of every user across the cycling ecosystem.\u00a0Through discovery, user\u00a0research\u00a0and service design,\u00a0<\/span><span data-contrast=\"auto\">we\u00a0<\/span><span data-contrast=\"auto\">established\u00a0a vision for a modern,\u00a0cloud-native platform that bring together membership, events, learning,\u00a0data\u00a0and customer engagement through a single digital identity.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Delivered through an agile, phased approach rather than a disruptive \u2018big bang\u2019 replacement, the programme is enabling British Cycling to modernise while maintaining day-to-day operation. The new modular platform will allow the organisation to adopt new technologies more quickly, deliver richer member experiences and build the digital foundations to support the future growth of the sport. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>Learn more about our work with British Cycling in the video below.<\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-video layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-video__container\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio-- wp-block-video__video\"\n                        data-video-id=\"gc8sc1ovz1\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=true playButton=true smallPlayButton=true playbar=true volumeControl=true settingsControl=true fullscreenButton=true muted=false fitStrategy=cover qualityMin=1080\"\n        data-autoplay=\"true\"\n                        >\n                                <div class=\"wistia_responsive_padding\">\n                <div class=\"wistia_responsive_wrapper\">\n                    <div class=\"js-wistia-lazy\">\n                        <div class=\"wistia_swatch\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/fast.wistia.com\/embed\/medias\/gc8sc1ovz1\/swatch\"\n                                class=\"wistia_swatch__image\"\n                                alt=\"\"\n                                aria-hidden=\"true\"\n                            \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-call-to-action edwp-block js-wp-block-call-to-action layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n        <div class=\"wp-block-call-to-action__content\">\n                            <div class=\"edwp-component edwp-fade-in\">\n                                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-gb\/services\/\" class=\"btn btn--primary-purple\"><span>Discover how we deliver transformation that creates lasting impact<\/span><\/a>        <\/div>\n        <\/div>                    <\/div>\n\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how British Cycling partnered with Elixirr to design and build a modern digital platform that enhances member experiences, enables future innovation and creates the foundations for long-term growth.<\/p>\n","protected":false},"author":142,"featured_media":67497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"related_service":[353],"related_industry":[356],"class_list":["post-67484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>British Cycling x\u00a0Elixirr: Building the\u00a0digital\u00a0future of\u00a0cycling - Elixirr<\/title>\n<meta name=\"description\" content=\"Discover how British Cycling partnered with Elixirr to design and build a modern digital platform that enhances member experiences, enables future innovation and creates the foundations for long-term growth.\" \/>\n<meta name=\"robots\" content=\"index, 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class=\"wp-component-card edwp-component wp-component-card--resource            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img width=\"2400\" height=\"1440\" src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/07\/BC-case-study.jpg\" class=\"wp-component-card__image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/07\/BC-case-study.jpg 2400w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/07\/BC-case-study-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/07\/BC-case-study-1024x614.jpg 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/07\/BC-case-study-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/07\/BC-case-study-1536x922.jpg 1536w, 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2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/british-cycling-building-the-digital-future-of-cycling\/' class='wp-component-card__title'>\n            <h2>\n                British Cycling x\u00a0Elixirr: Building the\u00a0digital\u00a0future of\u00a0cycling\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    Discover how British Cycling partnered with Elixirr to design and build a modern digital platform that enhances member experiences, enables future innovation and creates the foundations for long-term growth.                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            28 July 2026                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Design &amp; Build            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 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<\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/67484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=67484"}],"version-history":[{"count":5,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/67484\/revisions"}],"predecessor-version":[{"id":67499,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/67484\/revisions\/67499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/67497"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=67484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=67484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=67484"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=67484"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=67484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}