{"id":65360,"date":"2026-05-15T10:28:28","date_gmt":"2026-05-15T10:28:28","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?p=65360"},"modified":"2026-05-15T10:28:31","modified_gmt":"2026-05-15T10:28:31","slug":"the-highland-golf-links-pro-am-announces-elixirr-as-principal-partner","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/the-highland-golf-links-pro-am-announces-elixirr-as-principal-partner\/","title":{"rendered":"The Highland Golf Links Pro AM announces Elixirr as Principal Partner"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p><a href=\"https:\/\/www.hglproam.com\/\">The Highland Golf Links Pro Am (HGL Pro Am)<\/a> has announced Elixirr as Principal Partner for its 2026 tournament, supporting the continued growth and delivery of one of the most distinctive experiences in global golf.<\/p>\n<p>Played across Royal Dornoch, Nairn Golf Club and Cabot Highlands, the three-day event brings together professionals and amateurs in a format built around performance, competition and shared experience, both on and off the course. The addition of Elixirr strengthens the tournament\u2019s ability to deliver a premium experience at scale.<\/p>\n<p>Jeremy Matte, Event Director of the HGL Pro Am and Director of Golf at Cabot Highlands, said:<\/p>\n<blockquote><p>The support of a Principal Partner such as Elixirr is important for the continued growth of the HGL Pro Am. It reflects the international interest the tournament is generating and allows us to continue enhancing the quality of the experience across all three venues. We are delighted to welcome a global organisation of Elixirr\u2019s calibre to the event.<\/p><\/blockquote>\n<p>Elixirr is a global challenger consultancy that works with leadership teams to deliver change that drives real performance. Operating across the US, Europe and South Africa, the firm combines strategy, data and technology with hands-on delivery, remaining accountable for outcomes, not just recommendations.<\/p>\n<p>The partnership sits within Elixirr\u2019s broader portfolio spanning professional golf and high performance sport. This includes South African golfer Thriston Lawrence, The Nedbank Gravel Burn and British Cycling, reflecting a consistent focus on excellence and global reach.<\/p>\n<p>Stephen Newton, Founder &amp; CEO, Elixirr, said:<\/p>\n<blockquote><p>\u201cHigh performance isn\u2019t unique to sport. It\u2019s about preparation, focus and a constant drive to improve. The HGL Pro AM captures that. It creates an environment where people can compete, collaborate and enjoy the experience together, all in an elevated setting. We\u2019re proud to be part of an event that raises the bar, for the experience, for the game and for the people in it.\u201d<\/p><\/blockquote>\n<p>The HGL Pro Am will take place from 28 to 30 September 2026, continuing to attract an international field drawn by the quality of its courses, the calibre of its participants and the distinctiveness of the overall experience.<\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-video layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-video__container\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio-- wp-block-video__video\"\n                        data-video-id=\"d4nj1q1rna\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=true playButton=true smallPlayButton=true playbar=true volumeControl=true settingsControl=true fullscreenButton=true 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https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/05\/Article-Feature-Image-3-1640x984.jpg 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                News            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/the-highland-golf-links-pro-am-announces-elixirr-as-principal-partner\/' class='wp-component-card__title'>\n            <h2>\n                The Highland Golf Links Pro AM announces Elixirr as Principal Partner\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            15 May 2026                        <\/p>\n                                                        <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 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