{"id":64755,"date":"2026-04-15T08:22:10","date_gmt":"2026-04-15T08:22:10","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?p=64755"},"modified":"2026-04-15T13:41:48","modified_gmt":"2026-04-15T13:41:48","slug":"elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/","title":{"rendered":"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0"},"content":{"rendered":"\n
\n
\n

We have partnered with <\/span>Pilot Lite<\/a>, the global CPG commercialisation partner. With 17 years\u2019 experience across 30 markets, Pilot Lite deploys products into market \u2013 from development through to in-store execution \u2013 delivering growth and impact for CPGs.<\/span><\/p>\n

The\u00a0partnership addresses a persistent gap in the market \u2013 where transformation programmes often fail to translate into real commercial outcomes in-market.<\/p>\n

The CPG industry landscape is changing faster than organisations can adapt, with acquisitions, divestitures, layoffs and restructurings becoming increasingly common. Today, seven of the top ten CPG corporations are in the midst of restructuring. There is a measurable cost to this pace of change: organisations lose\u00a0operational continuity and institutional knowledge \u2013\u00a0weakening their ability to deliver consistent commercial performance.<\/p>\n

Together, Elixirr and Pilot Lite redesign how organisations make decisions and operate, connecting this directly to real-time in-market execution. Using AI to analyse real-time sales and consumer data, they enable teams to act on live demand signals \u2013 replacing slow, sequential transformation programmes with a model that tests, learns and scales in-market from day one.<\/p>\n

This enables\u00a0organisations\u00a0to rebuild\u00a0\u2018memory muscle\u2019\u00a0at speed\u00a0and sustain performance through ongoing industry disruption.<\/p>\n

Mike Anstey,\u00a0Founder and CEO of Pilot Lite,\u00a0comments,<\/p>\n

Corporates are bored with traditional\u00a0consulting models.\u00a0They\u00a0don\u2019t\u00a0have time to wait for the months\u00a0of analysis, and their\u00a0patience to build the best operating structure is wearing thin.\u00a0Reorganisations,\u00a0churn\u00a0and lost\u00a0know-how\u00a0are slowing businesses down at exactly the wrong moment. Growth does not wait.\u00a0<\/em>Where there is chaos,\u00a0there is opportunity, and right now CPG has plenty of both. Our job is to get into the market, in store, on shelf, and deliver impact while everyone else is still planning and\u00a0strategising. With\u00a0Elixirr’s\u00a0AI-powered approach behind us, we are building that memory muscle back in real time, so the impact does not walk out the door with the next\u00a0reorganisation.<\/em><\/p><\/blockquote>\n

Brandon Bichler, Partner and CPG & Retail Lead at Elixirr, says,<\/p>\n

Most scaled CPG organisations are flying blind when it comes to margin. They cannot see, in real time, which decisions are creating value \u2013 and which are destroying it. Despite the amount of data available, critical decisions are still being made on lagging, fragmented views of the market. That model is no longer viable. Companies that fail to rebuild decision-making around live demand signals will be structurally outpaced by smaller, faster competitors, regardless of brand strength or shelf presence. This is where our partnership with Pilot Lite changes the game. We are not designing operating models in isolation and hoping they deliver. We are building and proving them through real-world execution \u2013 so decision are made with live data, not hindsight. The result is a model where strategy, execution and real-time insight are fully connected \u2013 delivering measurable commercial impact in weeks, not months.<\/p>\n

 <\/p>\n

 <\/p><\/blockquote>\n

The partnership ensures operating model change is not theoretical, but proven through measurable commercial outcomes in-market, with clear accountability for delivery. This approach is already delivering results.\u00a0In a recent engagement with a global food and beverage company, Pilot Lite\u00a0reduced\u00a0time-to-market from\u00a0approximately 200\u00a0days to 20 days, moving from development to in-market performance in weeks.<\/p>\n

CPG organisations are being forced to\u00a0operate differently. Delivering growth at market speed requires more than technology\u00a0\u2013\u00a0it requires operating models\u00a0built\u00a0for rapid decision-making, real-time\u00a0execution\u00a0and continuous learning, with\u00a0clear\u00a0accountability for commercial outcomes.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\n \n
\n
\n
\n
\n \"\"\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n
\n
\n Explore how we\u2019re helping CPG leaders turn transformation into measurable in-market impact<\/span><\/a> <\/div>\n <\/div> <\/div>\n\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":142,"featured_media":64756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[184,479,121],"related_service":[],"related_industry":[442,441,360,65],"class_list":["post-64755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-cpg","tag-food-retail","tag-retail"],"acf":[],"yoast_head":"\nElixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0 - Elixirr<\/title>\n<meta name=\"description\" content=\"We have partnered with Pilot Lite, the global CPG commercialisation partner. With 17 years\u2019 experience across 30 markets, Pilot Lite deploys products into market \u2013 from development through to in-store execution \u2013 delivering growth and impact for CPGs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0\" \/>\n<meta property=\"og:description\" content=\"We have partnered with Pilot Lite, the global CPG commercialisation partner. With 17 years\u2019 experience across 30 markets, Pilot Lite deploys products into market \u2013 from development through to in-store execution \u2013 delivering growth and impact for CPGs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/\" \/>\n<meta property=\"og:site_name\" content=\"Elixirr\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T08:22:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T13:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elixirr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elixirr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/\"},\"author\":{\"name\":\"Elixirr\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/person\/92969982610e8620a40f25e7c9318c0d\"},\"headline\":\"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0\",\"datePublished\":\"2026-04-15T08:22:10+00:00\",\"dateModified\":\"2026-04-15T13:41:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/\"},\"wordCount\":12,\"publisher\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png\",\"keywords\":[\"CPG\",\"food retail\",\"Retail\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/\",\"url\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/\",\"name\":\"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0 - Elixirr\",\"isPartOf\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png\",\"datePublished\":\"2026-04-15T08:22:10+00:00\",\"dateModified\":\"2026-04-15T13:41:48+00:00\",\"description\":\"We have partnered with Pilot Lite, the global CPG commercialisation partner. With 17 years\u2019 experience across 30 markets, Pilot Lite deploys products into market \u2013 from development through to in-store execution \u2013 delivering growth and impact for CPGs.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#primaryimage\",\"url\":\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png\",\"contentUrl\":\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png\",\"width\":1920,\"height\":1001},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.elixirr.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#website\",\"url\":\"https:\/\/www.elixirr.com\/en-gb\/\",\"name\":\"Elixirr\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.elixirr.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#organization\",\"name\":\"Elixirr\",\"alternateName\":\"Elixirr International PLC\",\"url\":\"https:\/\/www.elixirr.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/elixirr-logo.png\",\"contentUrl\":\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/elixirr-logo.png\",\"width\":200,\"height\":200,\"caption\":\"Elixirr\"},\"image\":{\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/person\/92969982610e8620a40f25e7c9318c0d\",\"name\":\"Elixirr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/75d83764efd5b72bb21cc789e43ea438a220b6dbc62e3ff093d24efcd535096d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/75d83764efd5b72bb21cc789e43ea438a220b6dbc62e3ff093d24efcd535096d?s=96&d=mm&r=g\",\"caption\":\"Elixirr\"},\"url\":\"https:\/\/www.elixirr.com\/en-gb\/person\/elixirr\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0 - Elixirr","description":"We have partnered with Pilot Lite, the global CPG commercialisation partner. With 17 years\u2019 experience across 30 markets, Pilot Lite deploys products into market \u2013 from development through to in-store execution \u2013 delivering growth and impact for CPGs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/","og_locale":"en_US","og_type":"article","og_title":"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0","og_description":"We have partnered with Pilot Lite, the global CPG commercialisation partner. With 17 years\u2019 experience across 30 markets, Pilot Lite deploys products into market \u2013 from development through to in-store execution \u2013 delivering growth and impact for CPGs.","og_url":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/","og_site_name":"Elixirr","article_published_time":"2026-04-15T08:22:10+00:00","article_modified_time":"2026-04-15T13:41:48+00:00","og_image":[{"width":1920,"height":1001,"url":"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png","type":"image\/png"}],"author":"Elixirr","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elixirr","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#article","isPartOf":{"@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/"},"author":{"name":"Elixirr","@id":"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/person\/92969982610e8620a40f25e7c9318c0d"},"headline":"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0","datePublished":"2026-04-15T08:22:10+00:00","dateModified":"2026-04-15T13:41:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/"},"wordCount":12,"publisher":{"@id":"https:\/\/www.elixirr.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png","keywords":["CPG","food retail","Retail"],"articleSection":["Articles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/","url":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/","name":"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0 - Elixirr","isPartOf":{"@id":"https:\/\/www.elixirr.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#primaryimage"},"image":{"@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png","datePublished":"2026-04-15T08:22:10+00:00","dateModified":"2026-04-15T13:41:48+00:00","description":"We have partnered with Pilot Lite, the global CPG commercialisation partner. With 17 years\u2019 experience across 30 markets, Pilot Lite deploys products into market \u2013 from development through to in-store execution \u2013 delivering growth and impact for CPGs.","breadcrumb":{"@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#primaryimage","url":"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png","contentUrl":"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png","width":1920,"height":1001},{"@type":"BreadcrumbList","@id":"https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.elixirr.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.elixirr.com\/en-gb\/#website","url":"https:\/\/www.elixirr.com\/en-gb\/","name":"Elixirr","description":"","publisher":{"@id":"https:\/\/www.elixirr.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.elixirr.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.elixirr.com\/en-gb\/#organization","name":"Elixirr","alternateName":"Elixirr International PLC","url":"https:\/\/www.elixirr.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/elixirr-logo.png","contentUrl":"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/elixirr-logo.png","width":200,"height":200,"caption":"Elixirr"},"image":{"@id":"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/person\/92969982610e8620a40f25e7c9318c0d","name":"Elixirr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.elixirr.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/75d83764efd5b72bb21cc789e43ea438a220b6dbc62e3ff093d24efcd535096d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75d83764efd5b72bb21cc789e43ea438a220b6dbc62e3ff093d24efcd535096d?s=96&d=mm&r=g","caption":"Elixirr"},"url":"https:\/\/www.elixirr.com\/en-gb\/person\/elixirr\/"}]}},"card":"<article class=\"wp-component-card edwp-component wp-component-card--resource wp-component-card--link js-card-link\n edwp-fade-in\">\n <figure class=\"wp-component-card__image-wrapper\">\n <img width=\"1920\" height=\"1001\" src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png\" class=\"wp-component-card__image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1.png 1920w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-300x156.png 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-1024x534.png 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-768x400.png 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-1536x801.png 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-100x52.png 100w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-319x166.png 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-479x250.png 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-567x296.png 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-767x400.png 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-1023x533.png 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-1278x666.png 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-1378x718.png 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/04\/Elixirr-x-PilotLite-1920x1001-1-1640x855.png 1640w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/> <div class=\"wp-component-card__preview-icon\">\n <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Articles <\/p>\n <a href='https:\/\/www.elixirr.com\/en-gb\/elixirr-and-pilot-lite-partner-to-drive-real-world-commercial-impact-for-cpgs\/' class='wp-component-card__title'>\n <h2>\n Elixirr and Pilot Lite\u00a0partner\u00a0to\u00a0drive\u00a0real-world\u00a0commercial\u00a0impact for CPGs\u00a0\n <\/h2>\n <\/a> <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 15 April 2026 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Consumer Goods <\/div>\n <div class=\"wp-component-tags__tag\">\n Food Retail <\/div>\n <div class=\"wp-component-tags__tag\">\n Retail <\/div>\n <div class=\"wp-component-tags__tag\">\n Retail & Consumer Goods <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/button>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/64755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=64755"}],"version-history":[{"count":9,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/64755\/revisions"}],"predecessor-version":[{"id":64797,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/64755\/revisions\/64797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/64756"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=64755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=64755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=64755"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=64755"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=64755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}