{"id":54144,"date":"2025-09-05T12:26:13","date_gmt":"2025-09-05T11:26:13","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?p=54144"},"modified":"2025-11-28T14:19:12","modified_gmt":"2025-11-28T14:19:12","slug":"growth-revenue-in-the-sports-industry","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/growth-revenue-in-the-sports-industry\/","title":{"rendered":"Growth revenue in the sports industry"},"content":{"rendered":"\n<p>Throughout the previous series, our attention was first focused on ownership in sport \u2013 from private equity and sovereign capital to celebrity-backed clubs. We\u2019ve also covered how traditional revenue streams (media rights, matchweek, merchandise, sponsorships) underpin sport\u2019s commercial foundation. That still matters, but in many markets, those channels have matured \u2013 some even reaching a plateau.&nbsp;<\/p>\n\n\n\n<p>So where does real growth come from next? Entering from stage left, growth revenue \u2013 the third pillar in our Modern Sporting Landscape. It\u2019s about new business models, new audiences, new formats and new platforms \u2013 revealing how sport is expanding beyond its traditional revenue borders. We\u2019re not talking about a few peripheral innovations. We mean structural change in monetisation and experience. In short: revenue is following relevance.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-four-frontiers-of-growth-nbsp\"><strong>Four frontiers of growth<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Here\u2019s a snapshot of the areas we\u2019ll be exploring in greater detail across the series:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-one-women-s-sport-nbsp\">Part one: Women\u2019s sport&nbsp;<\/h3>\n\n\n\n<p><strong><em>The women\u2019s sports revolution: Unlocking the untapped market<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.euromonitor.com\/press\/press-releases\/july-20232\/womens-world-cup-2023-viewership-to-cross-2-billion-double-from-2019-euromonitor-international\" target=\"_blank\" rel=\"noreferrer noopener\">2\u202fbillion+ viewers tuned into the 2023 FIFA Women\u2019s World Cup<\/a> \u2013 almost double the 2019 figure&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.reuters.com\/sports\/soccer\/best-womens-world-cup-generates-570m-fifa-infantino-2023-08-18\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revenue crossed US\u202f$570\u202fmillion<\/a>, marking its first breakeven&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WNBA ticket sales leapt 93\u202fpercent in 2024, propelled by new stars such as Caitlin Clark, coupled with strategic storytelling&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In next week\u2019s part one, we\u2019ll examine:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why markets, brands and broadcasters are reevaluating women\u2019s sport&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How digital engagement \u2013 and fan behaviour \u2013 is driving monetisation&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What leading brands and rights holders are doing differently&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What still blocks scale, and how to overcome those challenges&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-two-new-sports-formats-amp-markets-nbsp\">Part two: New sports, formats &amp; markets&nbsp;<\/h3>\n\n\n\n<p><strong><em>The rise of reinvention: New leagues, formats and global expansion<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p>Emerging sports and reinvented leagues are shifting both the product and the geography of growth:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/pala-hack.com\/en\/blog\/global-padel-statistics-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Padel now boasts over 30 million players in 130 countries,<\/a> making it one of the fastest-growing sports globally&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global padel market reached about <a href=\"https:\/\/www.ispo.com\/en\/sports-business\/padel-trend-sport-potential\" target=\"_blank\" rel=\"noreferrer noopener\">\u20ac2\u202fbillion in 2023<\/a> and is projected to triple by 2026&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovative leagues \u2013 The Hundred, LIV Golf, Pro Kabaddi \u2013 are simplifying formats for scale and accessibility&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In part two, we\u2019ll dig into why format innovation and geographic expansion offer a new growth axis \u2013 and how leaders balance tradition with transformation.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-three-esports-amp-gaming-nbsp\">Part three: Esports &amp; gaming&nbsp;<\/h3>\n\n\n\n<p><strong><em>The next-gen arena: Lessons from the digital-first gaming ecosystem<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p>Esports isn&#8217;t just competing \u2013 it\u2019s coexisting and sometimes dominating:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry projections estimate <a href=\"https:\/\/www.demandsage.com\/esports-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">640 million+ esports viewers globally by 2025,<\/a> matching or exceeding some traditional sports viewership&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In North America, <a href=\"https:\/\/www.thinkhousehq.com\/the-youth-lab\/the-rise-rise-of-esports\" target=\"_blank\" rel=\"noreferrer noopener\">2021 esports viewership (~84\u202fmillion)<\/a> was surpassed only by the NFL (~141\u202fmillion)&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Part three will explore:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How win-win collaborations between traditional and gaming worlds are forming&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What esports teaches us about community, engagement and monetisation&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which models work \u2013 and which haven\u2019t \u2013 in bringing these audiences together&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-four-digital-amp-experiential-fan-engagement-nbsp\">Part four: Digital &amp; experiential fan engagement&nbsp;<\/h3>\n\n\n\n<p><strong><em>Reimagining the fan: From stadium moments to year-round experiences<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p>The fan journey today is continuous, personalised and platform-centric:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/sports\/immersive-sports-fandom.html\" target=\"_blank\" rel=\"noreferrer noopener\">62\u202fpercent of Gen\u202fZ and 66\u202fpercent of Millennials<\/a> say they\u2019d pay for a VR ticket to sit courtside from home&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AR and VR offers \u2013 from in-game overlays to virtual stadium tours \u2013 are delivering <a href=\"https:\/\/www.altmansolon.com\/insights\/ar-vr-sports-fan-engagement-monetization\" target=\"_blank\" rel=\"noreferrer noopener\">both engagement and monetisation opportunities<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In part four, we\u2019ll cover:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The shift to immersive formats (VR, AR, interactive live content)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How data and personalisation are unlocking new revenue layers&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why year-round engagement is the ticket to sustained fan value \u2013 not just matchday spikes&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-word-nbsp\"><strong>Final word<\/strong>&nbsp;<\/h2>\n\n\n\n<p>This series is not about predicting future wildcards \u2013 it\u2019s about spotlighting where growth is already materialising, and mapping what comes next.&nbsp;<\/p>\n\n\n\n<p>Each of these four areas represents a clear commercial frontier:&nbsp;<\/p>\n\n\n\n<p>1. Women\u2019s sport<\/p>\n\n\n\n<p>2. New formats and geographies&nbsp;<\/p>\n\n\n\n<p>3. Gaming and esports&nbsp;<\/p>\n\n\n\n<p>4. Digital and experiential fan ecosystems&nbsp;<\/p>\n\n\n\n<p>Sport has entered the era of infinite arenas. Next week, we kick off with part\u202fone exploring women\u2019s sport.&nbsp;<\/p>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-1  wp-block-cards--resources wp-block-cards--post js-cards\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Discover more articles from the series<\/h2>                        <\/div>                            <div\n                    class=\"swiper wp-block-cards__swiper js-cards-swiper\"\n                    data-columns=\"1\"\n                    data-rows=\"1\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper edwp-row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                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class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/e-sports-the-unlikely-contender-leading-growth-revenue\/' class='wp-component-card__title'>\n            <h2>\n                E-sports: The unlikely contender leading growth revenue\u00a0\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                        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33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/experiential-fan-engagement-how-sport-is-rewriting-the-rules-of-connection\/' class='wp-component-card__title'>\n            <h2>\n                Experiential fan engagement: How sport is rewriting the rules of connection\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                              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22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/from-underdog-to-growth-engine-why-womens-sport-is-the-smartest-play-in-sport-right-now\/' class='wp-component-card__title'>\n            <h2>\n                From underdog to growth engine: Why women\u2019s sport is the smartest play in sport right now\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                           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<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Throughout the previous series, our attention was first focused on ownership in sport \u2013 from private equity and sovereign capital to celebrity-backed clubs. 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sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/growth-revenue-in-the-sports-industry\/' class='wp-component-card__title'>\n            <h2>\n                Growth revenue in the sports industry\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    Throughout the previous series, our attention was first focused on ownership in sport \u2013 from private equity and sovereign capital to celebrity-backed clubs. We\u2019ve also covered how traditional revenue streams&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            05 September 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/54144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=54144"}],"version-history":[{"count":4,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/54144\/revisions"}],"predecessor-version":[{"id":63324,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/54144\/revisions\/63324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/54146"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=54144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=54144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=54144"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=54144"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=54144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}