{"id":53161,"date":"2025-05-20T13:51:51","date_gmt":"2025-05-20T12:51:51","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?p=53161"},"modified":"2025-11-28T15:25:01","modified_gmt":"2025-11-28T15:25:01","slug":"from-icons-to-investors-how-celebrity-ownership-is-turning-clubs-into-cultural-brands","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/from-icons-to-investors-how-celebrity-ownership-is-turning-clubs-into-cultural-brands\/","title":{"rendered":"From icons to investors: How celebrity ownership is turning clubs into cultural brands\u00a0"},"content":{"rendered":"\n<p>Sport has always attracted celebrity. But today, celebrity is owning sport and redefining what it means to run a club. From Hollywood actors and global athletes to musicians and media moguls, a new kind of investor is emerging. They\u2019re not just sitting in the director\u2019s box \u2013 they\u2019re shaping identity, reach and commercial value.&nbsp;<\/p>\n\n\n\n<p>This isn\u2019t a vanity play. It\u2019s a strategic repositioning of sport as a global platform. Celebrity owners are turning clubs into media-first cultural brands with built-in audiences, storytelling power and commercial momentum that traditional investors struggle to replicate.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve looked at ownership through the lenses of structure (MCO), capital (PE) and scale (SWFs). Now, we explore influence \u2013 and its ability to build fandom, relevance and enterprise value.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-influence-capital-nbsp\">The rise of influence capital&nbsp;<\/h2>\n\n\n\n<p>Celebrities and elite athletes have always had the money to invest. What\u2019s changed is the moment and the mindset. Sport is no longer just entertainment, it\u2019s a legitimate alternative asset class \u2013 global, emotionally resonant, and commercially under-optimised. Actors, athletes and creators have started to ask the right questions: Why just endorse sport when I can own it, shape it and scale it? Because clearly, the upside is real, hence the rise of the other investors we\u2019ve covered in the series:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clubs are often underperforming assets with high cultural value&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global fandom means narrative often trumps geography&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Celebrity owners inject capital, visibility and creativity&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promotion\/relegation systems offer real growth potential (especially attractive to US investors used to closed leagues)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s why athletes and entertainers from North America are pouring into European football \u2013 the path to turn under-leveraged assets into scaled brands has never been clearer.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-celebrities-bring-to-the-table-nbsp\">What celebrities bring to the table&nbsp;<\/h2>\n\n\n\n<p>Celebrity ownership goes far beyond name recognition. Today\u2019s high-profile investors bring:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distribution<\/strong> \u2013 Tens or hundreds of millions of fans across platforms. That kind of reach can globalise a club overnight.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Narrative power<\/strong> \u2013 They\u2019re master storytellers \u2013 reframing what clubs mean, and why people should care.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Access \u2013 <\/strong>From sponsors to media deals and crossover collaborations, celebrities unlock commercial doors others can\u2019t.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cultural relatability<\/strong> \u2013 They\u2019re athlete-adjacent or fans themselves \u2013 bridging the gap between commercial ambition and authentic engagement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This goes beyond endorsement, we\u2019re now looking at the intersection where emotional capital meets distribution power \u2013 with an eye on equity.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-case-studies-influence-in-action-nbsp\">Case studies: Influence in action&nbsp;<\/h2>\n\n\n\n<p><strong>Ryan Reynolds &amp; Rob McElhenney \u2013 Wrexham AFC<\/strong>&nbsp;<\/p>\n\n\n\n<p>What began as a feel-good story is now a textbook in modern club branding. The FX\/Disney+ docuseries \u2018Welcome to Wrexham\u2019 expanded the club\u2019s global reach dramatically, helping drive revenue, sponsorships and fan growth globally \u2013 from LA to Seoul.&nbsp;<\/p>\n\n\n\n<p><strong>Tom Brady \u2013 Birmingham City FC<\/strong>&nbsp;<\/p>\n\n\n\n<p>The NFL icon became a <a href=\"https:\/\/www.espn.com\/soccer\/story\/_\/id\/38125429\/tom-brady-becomes-minority-owner-birmingham-city\" target=\"_blank\" rel=\"noreferrer noopener\">minority owner and advisory board chair<\/a> in 2023. His involvement signals a new high-performance ethos \u2013 and fresh commercial ambition.&nbsp;<\/p>\n\n\n\n<p><strong>LeBron James \u2013 Liverpool FC (via FSG)<\/strong>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.goal.com\/en-us\/news\/lebron-james-and-liverpool-the-la-lakers-stars-premier-league-investment-explained\/l35fbosbgb3w1ep4cfs1totd1\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron\u2019s stake in Fenway Sports Group<\/a> opened doors across sports and markets. He\u2019s helped Liverpool expand its reach in US markets and youth culture, while enjoying exposure to cross-sport assets like the Boston Red Sox and Pittsburgh Penguins.&nbsp;<\/p>\n\n\n\n<p><strong>Serena Williams \u2013 Angel City FC<\/strong>&nbsp;<\/p>\n\n\n\n<p>As part of a star-studded ownership group, Serena\u2019s influence is reshaping visibility and youth engagement in women\u2019s football. Angel City\u2019s model prioritises social impact and revenue reinvestment, drawing attention from investors worldwide.&nbsp;<\/p>\n\n\n\n<p><strong>Dwayne &#8220;The Rock&#8221; Johnson \u2013 XFL<\/strong>&nbsp;<\/p>\n\n\n\n<p>With full ownership of the <a href=\"https:\/\/nypost.com\/2023\/12\/31\/sports\/dwayne-the-rock-johnson-unveils-the-ufl-after-xfl-usfl-merger\/\" target=\"_blank\" rel=\"noreferrer noopener\">XFL, The Rock<\/a> is fusing entertainment and sport. The 2023 reboot was shaped around storytelling and accessibility \u2013 creating a league built as much for the screen as for the stadium.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-now-why-sport-nbsp\">Why now? Why sport?&nbsp;<\/h2>\n\n\n\n<p>The timing is no accident.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sport remains under-commercialised<\/strong> \u2013 many clubs still run on legacy models&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Celebrity capital is now institutionalised<\/strong> \u2013 stars have full investment teams, PE-style sophistication, and deal flow access&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content is the new currency<\/strong> \u2013 stories drive value more than performance alone&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower-league clubs = high-upside bets<\/strong> \u2013 thanks to promotion\/relegation and passionate local fanbases&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For example, Inter Miami CF, co-owned by David Beckham, is part of a $1B+ multi-use district via the<em> <\/em><a href=\"https:\/\/www.intermiamicf.com\/club\/facilities\/miami-freedom-park\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Miami Freedom Park<\/strong><\/a> project. It will feature a stadium, retail, hotels, office campuses and public parks \u2013 turning the club into an anchor of urban regeneration.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, <a href=\"https:\/\/www.forbes.com\/sites\/brettknight\/2022\/12\/14\/major-league-pickleball-naomi-osaka-patrick-mahomes\/\" target=\"_blank\" rel=\"noreferrer noopener\">emerging sports like pickleball<\/a>, padel and esports are drawing celebrities like Patrick Mahomes, Kevin Durant and Naomi Osaka \u2013 attracted by low barriers, high engagement and format flexibility.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-elixirr-s-pov-in-action-nbsp\">Elixirr\u2019s POV in Action&nbsp;<\/h2>\n\n\n\n<p>Sport is no longer just played. It\u2019s packaged and the most valuable owners are the ones who build meaning, not just margin. At Elixirr, we help clubs, leagues and ownership groups unlock cultural and commercial value:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand architecture and narrative strategy&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fan engagement and platform monetisation&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer partnerships and media IP models&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operating systems that support scale without losing soul&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM, segmentation and data-first marketing&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Whether it\u2019s a minority stake, a new format or a full-club buyout \u2013 we help turn capital into strategic advantage. Because as we\u2019ve highlighted throughout the series, the stadium is no longer the only arena that matters. Distribution should be your new home ground.&nbsp;<\/p>\n\n\n\n<p>Sport is no longer just a passion project. It\u2019s a serious, scalable asset class attracting capital from every vector we\u2019ve covered:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-club ownership is bringing operational scale&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Private equity is professionalising performance&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sovereign wealth funds are projecting soft power&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Celebrity owners are turning clubs into cultural brands&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Together, these forces are turning sport into one of the most dynamic investment platforms of our time \u2013 where emotional resonance, global reach and smart capital come together. What used to be a bonus \u2013 influence, narrative, audience \u2013 is now central to the playbook. Your strategy needs a story, and that story gives both on-field and off-field performance its purpose.&nbsp;The future belongs to those who can scale intelligently aware of the cultural, commercial and competitive forces at play to build success that lasts.&nbsp;<\/p>\n\n\n\n<p>Thanks for following along this series on Sport as an Asset Class. If you&#8217;re building, investing or operating in this space \u2013 we\u2019d love to hear from you.&nbsp;<\/p>\n\n\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-1  wp-block-cards--resources wp-block-cards--post js-cards\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Discover more articles from the series<\/h2>                        <\/div>                            <div\n                    class=\"swiper wp-block-cards__swiper js-cards-swiper\"\n                    data-columns=\"1\"\n                    data-rows=\"1\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper edwp-row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n 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https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/05\/Article-Feature-Image-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/05\/Article-Feature-Image-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/05\/Article-Feature-Image-2048x1229.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/05\/Article-Feature-Image-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/05\/Article-Feature-Image-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/05\/Article-Feature-Image-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/05\/Article-Feature-Image-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/05\/Article-Feature-Image-767x460.jpg.webp 767w, 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class=\"wp-component-card edwp-component wp-component-card--resource            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img width=\"2400\" height=\"1440\" src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440.jpg\" class=\"wp-component-card__image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440.jpg 2400w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-1024x614.jpg 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-2048x1229.jpg 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-767x460.jpg 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-1023x614.jpg 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-1278x767.jpg 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/05\/From-icons-to-investors2400x1440-1640x984.jpg 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/from-icons-to-investors-how-celebrity-ownership-is-turning-clubs-into-cultural-brands\/' class='wp-component-card__title'>\n            <h2>\n                From icons to investors: How celebrity ownership is turning clubs into cultural brands\u00a0\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    Sport has always attracted celebrity. But today, celebrity is owning sport and redefining what it means to run a club. From Hollywood actors and global athletes to musicians and media&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            20 May 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/53161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=53161"}],"version-history":[{"count":2,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/53161\/revisions"}],"predecessor-version":[{"id":63345,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/53161\/revisions\/63345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/53168"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=53161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=53161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=53161"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=53161"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=53161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}