{"id":52178,"date":"2025-03-06T08:09:56","date_gmt":"2025-03-06T08:09:56","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?p=52178"},"modified":"2025-11-10T13:24:38","modified_gmt":"2025-11-10T13:24:38","slug":"elixirr-embarks-on-digital-transformation-partnership-with-british-cycling","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/elixirr-embarks-on-digital-transformation-partnership-with-british-cycling\/","title":{"rendered":"Elixirr embarks on digital transformation partnership with British Cycling"},"content":{"rendered":"\n

In a landmark five-year partnership set to transform its digital capabilities and user experience, British Cycling has today unveiled a pioneering new partnership with Elixirr, the award-winning global challenger consultancy, as its Official Digital Transformation Partner.  <\/p>\n\n\n\n

By joining forces with Elixirr, the organisation is set to further elevate its connection with clubs to communities, whilst engaging more fans with Britain\u2019s most successful Olympic and Paralympic sport.   <\/p>\n\n\n\n

The partnership sees Elixirr appointed as British Cycling\u2019s Official Digital Transformation partner, delivering services across its technology estate to revolutionise the way that members, clubs, organisers and partners interact with the National Governing Body.  <\/p>\n\n\n\n

During the course of the digital transformation programme \u2013 a key pillar of British Cycling\u2019s wider Programme of Change \u2013 Elixirr will overhaul the digital and data ecosystem in order to redevelop its digital presence to provide greatly enhanced functionality and personalised content capabilities.  <\/p>\n\n\n\n

The partnership will also see Elixirr become the \u2018Official Partner\u2019 to the nation\u2019s largest free to attend sporting event, the Lloyds Tour of Britain, and will be developing, with British Cycling Events, an enriched and enhanced fan experience. <\/p>\n\n\n\n

Darren Henry<\/a>, Chief Commercial Officer at British Cycling, said: <\/p>\n\n\n\n

\u201cBritish Cycling has enjoyed extraordinary commercial success over the last year, and this partnership with Elixirr is testament to our forward-thinking vision. This is not just a major sponsorship deal; it is a transformative partnership that will bring cutting-edge technology to the sport and enhance its impact across the UK. We are excited to realise the benefits that this partnership will bring to communities, whilst modernising our sport and events, attracting new fans and inspiring future generations of cyclists.\u201d <\/em><\/p>\n\n\n\n

Stephen Newton<\/a>, Founder and Chief Executive Officer of Elixirr, said:\u00a0\u00a0<\/p>\n\n\n\n

\u201cWe are proud to be working with British Cycling who represent such an iconic sport and whose purpose is to bring the joy of cycling to everyone. We look forward to bringing our wide-ranging expertise across technology, data and analytics to give a new experience to every cycling fan in the UK. Artificial intelligence and machine learning will create unparalleled ways for how the sport engages with its audiences and we will support British Cycling to be at the forefront of this revolution.\u201d <\/em><\/p>\n\n\n\n

Learn more about our digital expertise:<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

In a landmark five-year partnership set to transform its digital capabilities and user experience, British Cycling has today unveiled a pioneering new partnership with Elixirr, the award-winning global challenger consultancy,…<\/p>\n","protected":false},"author":6,"featured_media":52210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,1],"tags":[125],"related_service":[],"related_industry":[356],"class_list":["post-52178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news","tag-sports"],"acf":[],"yoast_head":"\nElixirr embarks on digital transformation partnership with British Cycling - Elixirr<\/title>\n<meta name=\"description\" content=\"In a five-year partnership set to transform its digital capabilities and user experience, British Cycling has unveiled a new partnership with Elixirr.\" \/>\n<meta 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https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/03\/Brisitsh-Cycling-Announcement-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/03\/Brisitsh-Cycling-Announcement-1640x984.jpg 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/> <div class=\"wp-component-card__preview-icon\">\n <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 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partnership set to transform its digital capabilities and user experience, British Cycling has today unveiled a pioneering new partnership with Elixirr, the award-winning global challenger consultancy,… <\/div>\n <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 06 March 2025 <\/p>\n <div class=\"wp-component-card__terms\">\n <div class=\"wp-component-tags edwp-component\">\n <div class=\"wp-component-tags__tag\">\n Sports <\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 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<\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/52178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=52178"}],"version-history":[{"count":2,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/52178\/revisions"}],"predecessor-version":[{"id":62683,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/52178\/revisions\/62683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/52210"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=52178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=52178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=52178"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=52178"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=52178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}