{"id":50699,"date":"2024-10-28T16:37:30","date_gmt":"2024-10-28T16:37:30","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?p=50699"},"modified":"2025-10-31T11:13:02","modified_gmt":"2025-10-31T11:13:02","slug":"an-article-from-the-ceo","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/an-article-from-the-ceo\/","title":{"rendered":"An article from the CEO\u00a0"},"content":{"rendered":"\n

The past four years have brought unprecedented uncertainty for businesses. In the UK, we\u2019ve experienced political upheaval, economic volatility and rising corporation taxes. Across the Atlantic, the U.S. has faced supply chain disruptions, economic instability and deep political divisions. For many organisations, the focus has shifted to survival. <\/p>\n\n\n\n

But I\u2019ve always believed that tough times demand more than just surviving\u2014they call for bold decision-making and a willingness to think differently. That\u2019s why I founded Elixirr in 2009 with a single intention: to take out the bad in consulting and put the good back in. To challenge what the industry had become and return to the core essence of consulting: helping businesses get ahead and stay ahead. <\/p>\n\n\n\n

As Elixirr has grown, our guiding philosophy has never wavered. It\u2019s not enough to simply challenge convention for the sake of being different. What truly matters is whether we can deliver something better\u2014a better approach, better outcomes and ultimately, better businesses. This conviction has shaped our latest brand campaign, \u2018Think Better\u2019\u2014an ideology rooted in pushing beyond the world of \u2018different.\u2019 <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Just as IBM\u2019s iconic \u2018Think\u2019 campaign inspired innovation and Apple\u2019s \u2018Think Different\u2019 pushed creative boundaries, \u2018Think Better\u2019 challenges us to evolve once again. It\u2019s not just about thinking differently, it\u2019s about making deliberate improvements that have real, transformative impact. This idea isn\u2019t just theoretical; it\u2019s grounded in the principle of marginal gains. <\/p>\n\n\n\n

Marginal gains, a concept often applied in the world of professional cycling, holds that small, incremental improvements across all areas of a system can lead to significant breakthroughs.  <\/p>\n\n\n\n

This approach has been integral to our ethos as the Challenger Consultancy. We empower businesses to not only survive but thrive by making strategic, incremental changes that deliver outsized results. We don\u2019t rely on outdated methodologies or one-size-fits-all solutions; instead, we partner with our clients, working closely to understand their unique challenges and crafting bespoke strategies that drive growth.\u00a0<\/p>\n\n\n\n

When I founded Elixirr, I knew I was taking a risk\u2014both personally and professionally. But I also knew that without risk, there is no reward. That\u2019s why \u2018Think Better\u2019 resonates so deeply with us today. In the early days of our business, every project we delivered determined whether we would get the next opportunity. That level of accountability and focus on delivering the best possible outcomes has never changed, even as we\u2019ve grown into a global firm. <\/p>\n\n\n\n

In 2020, we reached a major milestone by listing Elixirr on the London Stock Exchange. This moment not only accelerated our growth but also allowed us to share ownership of the firm with our entire team. We are a firm of entrepreneurs and our \u2018Think Better\u2019 philosophy applies just as much to how we run our business as it does to how we advise clients. Our success is shared, and every member of our team is deeply invested in helping our clients achieve theirs. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

As we navigate an increasingly volatile global landscape, \u2018Think Better\u2019 isn\u2019t just a marketing slogan\u2014it\u2019s a mindset for the future. In today\u2019s world, thinking differently isn\u2019t enough. Leaders must focus on making their organisations better\u2014by optimising processes, improving customer experiences and investing in innovation. That\u2019s what we\u2019re here to help them do. <\/p>\n\n\n\n

The path forward requires bold thinking, but it also requires deliberate action. As we continue to push the boundaries of what consulting can achieve, we\u2019re inviting business leaders to join us in thinking better, leading bolder and driving meaningful change. <\/p>\n\n\n\n

Think Better.  <\/p>\n\n\n\n

Lead Bolder.  <\/p>\n\n\n\n

Stephen Newton<\/em> <\/a>
Founder & CEO, Elixirr<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"

The past four years have brought unprecedented uncertainty for businesses. In the UK, we\u2019ve experienced political upheaval, economic volatility and rising corporation taxes. 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34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Articles <\/p>\n <a href='https:\/\/www.elixirr.com\/en-gb\/an-article-from-the-ceo\/' class='wp-component-card__title'>\n <h2>\n An article from the CEO\u00a0\n <\/h2>\n <\/a> <div class=\"wp-component-card__description\">\n The past four years have brought unprecedented uncertainty for businesses. In the UK, we\u2019ve experienced political upheaval, economic volatility and rising corporation taxes. 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