{"id":39726,"date":"2022-12-08T11:31:13","date_gmt":"2022-12-08T11:31:13","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=39726"},"modified":"2025-10-30T14:41:47","modified_gmt":"2025-10-30T14:41:47","slug":"travel-ux-the-good-the-bad-and-the-ugly","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/travel-ux-the-good-the-bad-and-the-ugly\/","title":{"rendered":"Travel UX: the good, the bad and the ugly"},"content":{"rendered":"\n<p>Travel was an industry affected by the pandemic more than most. International restrictions prevented movement for business and leisure travellers alike, and every part of the industry was impacted as a result. We saw and experienced horror stories throughout the year including delays, cancellations, lost baggage and some pretty public fallouts\u2026&nbsp;<\/p>\n\n\n\n<p>Unsurprisingly, many did not survive the harsh market. Airlines were reported to see&nbsp;<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-10-04\/airline-losses-from-covid-to-exceed-200-billion-industry-says?leadSource=uverify%20wall\" target=\"_blank\" rel=\"noreferrer noopener\">$200bn COVID related losses<\/a>&nbsp;in 2020-2021, with&nbsp;<a href=\"https:\/\/www.cnbc.com\/2020\/10\/08\/over-40-airlines-have-failed-in-2020-so-far-and-more-are-set-to-come.html\" target=\"_blank\" rel=\"noreferrer noopener\">over 40 closing down in 2020 alone<\/a>. However, those that survived demonstrated strong, time-insensitive propositions to customers, emphatic brand positioning, and \u2013 in some cases \u2013 rescue remediations from governments.&nbsp;<\/p>\n\n\n\n<p>As we move into a post-pandemic era, the one constant across all facets of travel \u2013 be it airlines, tour operators or tourism destination \u2013 is a growing appetite for \u2018above and beyond\u2019 travel. With travellers in 2022 stating they would rather&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/suzannerowankelleher\/2022\/03\/21\/travelers-want-to-spend-big-go-far-in-2022-amex-survey-finds\/?sh=102576c65a65\" target=\"_blank\" rel=\"noreferrer noopener\">take a dream holiday than buy a new car<\/a>, businesses must now inspire customers to invest in the joy that was lacking during the height of the pandemic.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ux-criteria\"><strong>UX criteria<\/strong><\/h2>\n\n\n\n<p>Usually this blog showcases the good, the bad and the ugly, but in a period that has tested even the best of travel firms, we think it\u2019s more accurate to evaluate the good, the bad and the even worse\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The good: I\u2019d tell my friends all about it<\/li><li>The bad: It\u2019s just OK, but has the potential to be so much better<\/li><li>The worst: If this firm went bust we wouldn\u2019t miss it<\/li><\/ul>\n\n\n\n<p>Of course, we need to bring some objectivity to our assessments, so what criteria are we judging these by?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ease of use<\/li><li>Personalisation&nbsp;<\/li><li>Aesthetics<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Good: Lucky Trip<\/h2>\n\n\n\n<p>There are always opportunities for those able to spot them within adverse climates, and Lucky Trip certainly did so when presented with open borders and a customer base with itchy feet. The premise of the app is that by providing your desired travel information (budget, duration, guests, and departure city), the app will randomly generate a location within your parameters, providing inspiration for travellers keen to explore.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/12\/Lucky-Trip.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-1024x614.jpg.webp\" alt=\"\" class=\"wp-image-39741 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-2048x1229.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-767x460.jpg.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-1023x614.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-1278x767.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-1378x827.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Lucky-Trip-1640x984.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/614;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Ease of use:<\/strong><\/p>\n\n\n\n<p>The app itself has very few pages, making for a straightforward experience. Once your location has been selected, all the information is captured within one scroll-able page. This also brings an element of excitement for the user, as pictures help to set the scene. The overall outcome feels like a bespoke itinerary from the most luxury travel operator. In addition, payment, passenger information and insurance are all easily managed within very few screens. Collating this in one place, rather than being led out the app to partner sites, makes for a seamless experience.&nbsp;<\/p>\n\n\n\n<p><strong>Personalisation:<\/strong><\/p>\n\n\n\n<p>Excessive personalisation isn\u2019t needed for this app. As users are required to input the bare minimum when it comes to data, the USP \u2013 making the destination choice for the user \u2013 remains the central pull. Lucky Trip is therefore perfect for those who don\u2019t have the time to research every location on the Lonely Planet\u2019s \u20182022 Best Places to Visit\u2019 list, but still want a holistic holiday package. Whilst the app doesn\u2019t have the abundance of personalisation offers that a bigger operator might have (i.e. hotel parameters, flights within certain time frames), the user is still able to select their chosen options with ease.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Aesthetics:<\/strong><\/p>\n\n\n\n<p>The app is simple in the most genius ways \u2013 providing easy access for the consumer to input the necessary data. The colours on the pages are bright, but not overtly garish, exciting the user rather than creating sensory overload.<\/p>\n\n\n\n<p>The inclusion of partner interfaces (Booking.com and SkySkanner) directly within app, in just a few swipes, makes the experience feel less of a chore and more intuitive. Swiping through these options like you\u2019re finding a date on Tinder provides the same (if not a better) serotonin boost \u2013 not to mention that finding a highly rated, budget friendly hotel could otherwise take hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bad: Jet2<\/h2>\n\n\n\n<p>The cost of living crisis, coupled with the post-covid desire to travel, provides an incredible opportunity for budget operators such as Jet2 and EasyJet to shine. But, just because the flights are cheaper does not mean that these firms should overlook user experience (note that Lucky Trip is entirely free). Yet&nbsp;<em>unfortunately<\/em>&nbsp;this does appear to be the case when it comes to Jet2.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/12\/Jet2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-1024x614.jpg.webp\" alt=\"\" class=\"wp-image-39742 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-2048x1229.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-767x460.jpg.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-1023x614.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-1278x767.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-1378x827.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Jet2-1640x984.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/614;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Ease of use:<\/strong><\/p>\n\n\n\n<p>Anyone with experience of holiday-ing with Jet2 will no doubt have the dulcet tones of Jess Glynne from that infamous advert come to mind. But annoying jingles aside, the user experience leaves a&nbsp;<em>lot&nbsp;<\/em>to be desired. Yes, the app could be better, but let\u2019s not forget that UX is not confined to the digital experience alone.<\/p>\n\n\n\n<p>Jet2&nbsp;<em>have&nbsp;<\/em>invested in airport technology and kit, allowing customers to self-check in their bags, for example. However, this experience only works if customers have checked in themselves online in advance. If that isn\u2019t the case (no pun intended), then holidayers must join the queue\u2026 This increases pressure on airport staff to deal with customers, and is a wholly avoidable disruption to the customer journey. Jet2 should make this more clear in the pre-travel notifications, or take better advantage of the physical tech that already exists. And sadly, when you do need some customer support, the app is by no means the place to go.&nbsp;<\/p>\n\n\n\n<p><strong>Personalisation:<\/strong><\/p>\n\n\n\n<p>As may be expected of a budget airline, the personalisation options are limited \u2013 seemingly deprioritised in favour of directing customers to never-ending adverts for holiday packages or \u2018Black Friday deals.\u2019 The bookings page within the app will indeed store previous bookings, but surely this should be the bare minimum from one of the UK\u2019s largest operators.<\/p>\n\n\n\n<p><strong>Aesthetics:&nbsp;<\/strong><\/p>\n\n\n\n<p>There\u2019s no easy way of saying this&#8230; the Jet2 app is not nice to look at. As a customer, we know that we\u2019re choosing the most economical way of getting where we need to go, but we don\u2019t need to be reminded of it through a budget interface and cluttered design. The red branding is understandably utilised, but invokes a sense of underlying panic throughout the experience \u2013 not helped by the many pop-ups that disrupt the journey as the user makes their way through the various pages of the app.&nbsp;<\/p>\n\n\n\n<p>More effort has clearly been spent on pages like the flight search, which looks almost slick by comparison, but the main menu reveals an almost prototype-level fidelity interface that does not encourage a user to complete their transaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Worst: British Airways<\/h2>\n\n\n\n<p>Despite market-leading offline services (for customers with a bronze and above airline status, that is), the online experience with British Airways (BA) falls short of expectations. Across its websites and mobile apps, the fluctuations in service do not necessarily reward customers for staying loyal, and at times increase the friction points along the journey.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/12\/BA.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-1024x614.jpg.webp\" alt=\"BA\" class=\"wp-image-39743 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-2048x1229.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-767x460.jpg.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-1023x614.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-1278x767.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-1378x827.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/BA-1640x984.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/614;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Ease of use:<\/strong><\/p>\n\n\n\n<p>Throughout the summer of 2022, BA was plagued with flight cancellations, and the process for consumers to rebook was not as efficient as would be expected. This, of course, added extra frustrations to an already fraught situation. Across the app and website, screens lag when updating important information (e.g., check-in status and seat reservations) and often contain information irrelevant to the traveller \u2013 i.e. previously cancelled flights.&nbsp;<\/p>\n\n\n\n<p>The mobile applications do not provide any increase in customer experience, as there are 2 different app options depending on your inclusion in the Executive Club. In an effort to make their loyalty scheme holders feel rewarded and distinct, BA have inadvertently added friction points. Consolidating to 1 application could satisfy the needs of all customer segments \u2013 a simple, yet effective solution.<\/p>\n\n\n\n<p>Once inside the applications, directives to browser pages, which are labelled the same as pages within the app, beg the question \u2013 what benefit does the consumer get from using the app?&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Personalisation:<\/strong><\/p>\n\n\n\n<p>On the website, the difficult-to-navigate user account pages mean that the personalisation opportunities are not fully taken advantage of. The more obvious offers to book the same flights again are hard to find and the \u2018favourite\u2019 locations only take the user so far.&nbsp;<\/p>\n\n\n\n<p>Status from the Executive Club, however, does alter the look and feel of the browser and app experience, differing between blue, bronze, silver and gold accents. This is one of the redeeming features of the brand \u2013 where loyalty is rewarded with shiny status and colours to match. However, crucially it doesn\u2019t offer any material changes to the experience.<\/p>\n\n\n\n<p><strong>Aesthetics:<\/strong><\/p>\n\n\n\n<p>Initially the website appears more consistent than the apps in terms of design, however the user is unfortunately presented with numerous different website interfaces when changing between screens. At its core, the pages on both the website and app(s) allow you to book tickets, but the uniformity of design detracts from the overall buying experience. There are many changes that could be made to improve the experience here, but consolidating the wide variety of user experiences and applications offered into one consistent experience would be a good start, BA.<\/p>\n\n\n\n<p><strong>Our departing thoughts<\/strong><em>\u2026<\/em><\/p>\n\n\n\n<p>As the cost-of-living crisis continues, and travel becomes more of a luxury item in the short-term, firms need to remind themselves that users will expect an increase in service to match the increase in price. The days of 99p flights may be behind us (and that\u2019s not a bad thing), but the cross-channel experiences that users face should still be as accessible and enjoyable as nabbing a bargain. Not all providers will be able to enhance every element of their offering to consumers, but incremental changes that put the customer at the forefront can make the luxuries we invest in feel all the better.&nbsp;<\/p>\n\n\n\n<p>Our final message to the travel industry? Your UX goes far beyond an app \u2013 an incredible opportunity exists for you to redefine how you marry the digital and physical worlds. One that will actually make your customers loyal.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travel was an industry affected by the pandemic more than most. International restrictions prevented movement for business and leisure travellers alike, and every part of the industry was impacted as&hellip;<\/p>\n","protected":false},"author":1,"featured_media":39770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[140,86,337],"related_service":[54,358,47],"related_industry":[347],"class_list":["post-39726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-customer-experience","tag-digital","tag-travel-and-leisure"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Travel UX: the good, the bad and the ugly - Elixirr<\/title>\n<meta name=\"description\" content=\"Good UX is all about a smooth journey, and that&#039;s the same with travel. 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2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/travel-ux-the-good-the-bad-and-the-ugly\/' class='wp-component-card__title'>\n            <h2>\n                Travel UX: the good, the bad and the ugly\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    Travel was an industry affected by the pandemic more than most. International restrictions prevented movement for business and leisure travellers alike, and every part of the industry was impacted as&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            08 December 2022                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Travel &amp; Leisure            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Experience            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Understanding            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Strategy            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/39726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=39726"}],"version-history":[{"count":2,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/39726\/revisions"}],"predecessor-version":[{"id":58599,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/39726\/revisions\/58599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/39770"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=39726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=39726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=39726"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=39726"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=39726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}