{"id":3528,"date":"2022-01-26T10:34:00","date_gmt":"2022-01-26T10:34:00","guid":{"rendered":"https:\/\/www.elixirr.com\/innovation-catalyst-a-changing-mandate-for-the-cio\/"},"modified":"2025-10-31T10:47:00","modified_gmt":"2025-10-31T10:47:00","slug":"innovation-catalyst-a-changing-mandate-for-the-cio","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/innovation-catalyst-a-changing-mandate-for-the-cio\/","title":{"rendered":"Innovation Catalyst"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Technology-driven innovation is everywhere<\/strong><\/h3>\n\n\n\n<p>It\u2019s in our electronic devices and in almost every product or service we use as customers in some shape or form. From enterprise social media to algorithmic decision-making apps right through to big data and analytics, it\u2019s pervading the corporate world too. The rate and scale of tech innovation is greater than it\u2019s ever been. And it\u2019s only set to continue and speed up as more and more firms tackle the digital agenda.<\/p>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>CIOs should build a platform for innovation to unlock its potential.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Brand power and operational excellence are no longer enough to sustain competitive advantage. More than 50% of companies have disappeared from the Fortune 500 over the last 15 years and (depending on which source you look at) the average life of a Fortune 500 company is approximately 30 years. Today\u2019s business leaders must innovate and embrace new technologies, and fast. They must drive disruptions of their own just to survive, let alone stay ahead.<\/p>\n\n\n\n<p>As the traditional go-to person for all things IT-related, the CIO has a clear opportunity to be the catalyst and biggest champion of technology-driven innovation. We believe that to successfully fulfill this mandate, the CIO should focus on providing the \u2018platform\u2019 for technology innovation, allowing the business to take the lead in delivering digital initiatives. In other words, to fundamentally enable versus \u2018drive\u2019 or \u2018own\u2019 the exploitation of new technologies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p><img decoding=\"async\" class=\"aligncenter wp-image-56910 size-full lazyload\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2.webp\" alt=\"\" width=\"890\" height=\"534\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2.webp 890w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2-300x180.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2-768x461.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2-87x52.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2-319x191.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2-479x287.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2-567x340.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-890x534-2-767x460.webp 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 890px; --smush-placeholder-aspect-ratio: 890\/534;\" data-original-sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here\u2019s why<\/strong><\/h3>\n\n\n\n<p>The role of the CIO is being stretched to include innovation, integration, digitisation and customer experience. Most CIOs are unable to meet those expectations with the teams, partnership models and ways of working they have today.<\/p>\n\n\n\n<p>In addition, the wider business is becoming more tech-savvy and more informed on how technology is driving business change. We can see this illustrated by the way that IT budgets are being allocated and where technical skills now sit, especially on systems of engagement.<\/p>\n\n\n\n<p>Where historically the typical corporate CIO had up to 80%+ of the overall IT budget, several industry sources predict that decentralization of IT budgets will continue to accelerate, and although overall IT budgets are increasing, progressive CIOs stand to control less than 40% of direct business operations technology spend by the end of the decade. New senior business roles such as Chief Digital Officer (CDO) and Chief Innovation Officer are taking up the remit for the business enabling, more strategic technology investments. With relatively chunky budgets, in some cases upwards of 60% of total IT spend, and more flexibility to stretch traditional organisational boundaries, they are given the responsibility to bring in new technologies and create digital business models and platforms.<\/p>\n\n\n\n<p>Skills are following suit. For example, more than 50% of Marketing hires in recent years had technical backgrounds and in several industries, 90% of new hires require ICT (Information Communication and Technology) skillsets. The days of \u201cbusiness defines the requirement and IT provides the solution\u201d are no more. IT is now being done progressively more \u2018in and by\u2019 the business.<\/p>\n\n\n\n<p>The trend here is that the CIO spends more time looking after IT Operations; the custodian of legacy \u2018back-end\u2019 systems and ensuring a secure, reliable infrastructure. How then does the CIO take a prominent innovation role for the business?<br><\/p>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>Looking at the business-as-usual role of the CIO and taking a leaf from the book of how tech and start-up firms effectively run IT as a business, the space for the CIO as innovation catalyst becomes quite clear.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p>The typical CIO wears a number of hats but for most, it\u2019s the one of looking after IT operations and infrastructure that consumes most energy and resource. App rationalisation, data centre consolidation\/outsourcing, shifting more to SaaS or cloud to reduce TCO all the while maintaining secure and reliable systems require significant effort. Any mindshare and resource left is spent on feeding the ever-hungry machine of system and data integration, harmonisation projects and incremental change releases.<br><br>Many CIOs would love to spend more time on scanning the horizon for new technology and bringing tech-led innovation to the table. The hard truth is that most don\u2019t have the time and level of business intimacy required to do this with the level of impact required.<\/p>\n\n\n\n<p>Rather than looking to find and bring in new technologies, the CIO can play from a position of strength on the innovation charge. Most CIOs will have some form of IT or architecture roadmap. By redefining these and establishing new IT operating models, the CIO can provide a digital ready innovation platform for the business to leverage more readily.<\/p>\n\n\n\n<p>For example, providing an incubation environment and brokering the set-up of the right internal and external experts and technical resource for the business to plug into is a compelling draw-card. With these types of business-enabling frameworks and a network of trusted partners in place, the business gets freedom and flexibility in a way that does not compromise the integrity and security of systems overall.<\/p>\n\n\n\n<p>Tech-savvy business natives with deeper understanding of innovation opportunity in their business area can still explore and exploit new technologies. But with the right platform in place, they won\u2019t have the incentive to skirt around the edges of IT or keep initiatives under the radar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Big shifts to enable innovation<\/strong><\/h3>\n\n\n\n<p>Actively supporting and enabling the business to explore and exploit new technologies has a cumulative benefit. By trying to control less, CIOs will gain more \u2013 more transparency into what is happening, better time to value for IT investments, improved business engagement and enablement. With some of the tools that exist today, CIOs can gain real insight into how technology is being used and how effective the digital-ready platform is in enabling the business.<\/p>\n\n\n\n<p>Making it easier for the business to leverage new technologies to drive innovation should be the single objective of today\u2019s CIO. The improved visibility this would facilitate gives the CIO the opportunity to constantly evolve and improve the platform and provide more value-add frameworks for the business to use.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toolkits, methods and engagement and funding frameworks for the business to scout, assess, experiment with and pilot new technologies<\/strong><\/li>\n\n\n\n<li><strong>Internal, white-label app stores<\/strong><\/li>\n\n\n\n<li><strong>Improved internal and external knowledge share and collaboration networks and tools<\/strong><\/li>\n\n\n\n<li><strong>Frameworks and hosted environments established for co-creation<\/strong><\/li>\n\n\n\n<li><strong>Enhanced integration protocols<\/strong><\/li>\n\n\n\n<li><strong>Improved data models and more flexible APIs<\/strong><\/li>\n<\/ul>\n\n\n<section\n    class=\"wp-block-media-block edwp-block js-wp-block-media-block wp-block-media-block--image wp-block-media-block--content-top-left wp-block-media-block--image-grid wp-block-media-block--image-shape-square layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n                    <div class=\"wp-block-media-block__content\">\n                <div class=\"content\">\n                    <div class=\"edwp-component edwp-fade-in\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Broad ooportunities<\/h2>                            <div class=\"wp-component-content__buttons\">\n            <a href=\"#\" class=\"btn btn--primary-purple\"><span>Click here<\/span><\/a>        <\/div>\n        <\/div>                <\/div>\n            <\/div>\n        \n                                    <div class=\"wp-block-media-block__images-wrapper\">\n                                            <div class=\"wp-block-media-block__image\">\n                            <img decoding=\"async\" width=\"890\" height=\"534\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1.webp\" class=\"wp-block-media-block__image-img lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1.webp 890w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1-300x180.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1-768x461.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1-87x52.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1-319x191.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1-479x287.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1-567x340.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-3-890x534-1-767x460.webp 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 890px; --smush-placeholder-aspect-ratio: 890\/534;\" data-original-sizes=\"(max-width: 890px) 100vw, 890px\" \/>                        <\/div>\n                                    <\/div>\n                    \n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Toolkits &amp; frameworks<\/strong><\/h3>\n\n\n\n<p>These then become just a few of the new tangible and practical products and services that play directly into the CIO\u2019s \u2018deliver\u2019 sweet-spot and at the same time putting them in a unique position to fundamentally empower innovation.<\/p>\n\n\n\n<p>Playing a very active role in leading innovation is vital for the CIO to remain business-relevant in today\u2019s fast moving, software-enabled business world. The CIO cannot however be the single protagonist for tech-driven innovation or driving forward the digital agenda. Innovation happens more easily and effectively in the right pockets of the organisation where there is more direct business drive and where the benefits can be achieved and seen more rapidly. The innovation mandate of the CIO is to set out and manage the platform and conditions to introduce, orchestrate and absorb those innovations at scale.<\/p>\n\n\n\n<p>We realise that this point of view does not cover the full extent of the big questions and challenges that the CIO faces on technology innovation and digital transformation and reflects a scenario that will be true for some and not for others.<\/p>\n\n\n\n<p><br><strong>For example, some additional questions to consider always include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How do you get the business P&amp;L owners to really engage and pick up more ownership or engagement with IT, where someone else in the organization have already been given the digital and innovation agenda to drive?<\/strong><\/li>\n\n\n\n<li><strong>It sounds ok in theory, but where does the money and resource come from to do any of this while still needing to deliver on business-as-usual expectations on an already stretched IT budget?<\/strong><\/li>\n\n\n\n<li><strong>What happens to the demand-side of IT and what\u2019s the point of changing my engagement model if there\u2019s no real prospect of the business changing theirs?<\/strong><\/li>\n\n\n\n<li><strong>It can\u2019t be a \u2018one-size\u2019 answer. How do we ring-fence where innovation is happening and protect and still deliver to cover the current baseline business that\u2019s still bringing in the money?<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Listen to the podcast<\/strong><\/h2>\n\n\n\n<p>Brandon Bichler, talks to a room full of CIOs about facing competitors they didn\u2019t know they had. Bringing insights from Silicon Valley, he explores how CIOs can build a platform for innovation to unlock its potential. Recorded May 2015 at an event hosted by AppDynamics.<\/p>\n\n\n\n<div>\n<p><\/p><\/div>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.elixirr.com\/wp-content\/uploads\/2015\/08\/elixirr_podcast_may15.mp3\"><\/audio><\/figure>\n\n\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-let-s-change-the-game-together\"><strong>Let&#8217;s change the game together<\/strong><\/h1>\n\n\n\n<p>Like what you have seen? Let&#8217;s get started. <\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p> &#8220;CIOs should build a platform for innovation to unlock its potential.&#8221; Technology-driven innovation is everywhere. It\u2019s in our electronic devices and in almost every product or service we use as customers in some shape or form. From enterprise social media to algothythmic decision-making apps right through to big data and analytics, it\u2019s pervading the corporate world too&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[86,102,94,112,98],"related_service":[],"related_industry":[62],"class_list":["post-3528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital","tag-innovation","tag-it","tag-silicon-valley","tag-target-operating-model"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation Catalyst - Elixirr<\/title>\n<meta name=\"description\" content=\"Explore the latest trends in Innovation for Chief Information 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class=\"wp-component-card edwp-component wp-component-card--resource            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img width=\"1200\" height=\"720\" src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-1.jpg\" class=\"wp-component-card__image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-1.jpg 1200w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-1-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-1-1024x614.jpg 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-1-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/01\/Innovation-catalyst-1-1-87x52.jpg 87w, 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        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/innovation-catalyst-a-changing-mandate-for-the-cio\/' class='wp-component-card__title'>\n            <h2>\n                Innovation Catalyst\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                     \"CIOs should build a platform for innovation to unlock its potential.\" Technology-driven innovation is everywhere. It\u2019s in our electronic devices and in almost every product or service we use as customers in some shape or form. From enterprise social media to algothythmic decision-making apps right through to big data and analytics, it\u2019s pervading the corporate world too...                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            26 January 2022                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Technology            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/3528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=3528"}],"version-history":[{"count":3,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/3528\/revisions"}],"predecessor-version":[{"id":56930,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/3528\/revisions\/56930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/30478"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=3528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=3528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=3528"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=3528"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=3528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}