{"id":30770,"date":"2022-02-18T09:41:41","date_gmt":"2022-02-18T09:41:41","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=30770"},"modified":"2025-11-03T17:13:54","modified_gmt":"2025-11-03T17:13:54","slug":"health-and-wellness-ux-the-good-the-bad-and-the-ugly","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/health-and-wellness-ux-the-good-the-bad-and-the-ugly\/","title":{"rendered":"Health and Wellness UX: the good, the bad and the ugly"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-warm-up\"><strong>The warm up\u2026<\/strong><\/h2>\n\n\n\n<p>We\u2019re launching a brand-new monthly series where we uncover what exactly makes, or breaks, a great UX. So, keeping current trends in mind, we\u2019ll be exploring the good, the bad and the ugly in the market today. And we\u2019re pooling our expertise from across the UK, US and South Africa to do so. As it\u2019s February and we\u2019re a month into the \u2018new year, new me\u2019 period, we\u2019re kicking things off with the health and wellbeing market.<\/p>\n\n\n\n<p>But, before we jump in, let\u2019s first establish: what does the good, the bad and the ugly really mean?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The good:<\/strong> I\u2019d tell my friends all about it<\/li>\n\n\n\n<li><strong>The bad:<\/strong>\u00a0It\u2019s just OK, but has the potential to be so much better<\/li>\n\n\n\n<li><strong>The ugly: <\/strong>It works, but the experience is poor and it\u2019s a turn-off to continue engaging or revisit<\/li>\n<\/ul>\n\n\n\n<p>Of course, we need to bring some objectivity to our assessments, so what criteria are we judging these by?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ease of use<\/li>\n\n\n\n<li>Data insights\/ analysis<\/li>\n\n\n\n<li>Community\/ social engagement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-good-down-dog-app\">The good &#8211; Down Dog app<\/h2>\n\n\n\n<p>The Down Dog app has yogi\u2019s bending over backwards (in more ways than one) to sing its praises, coming out on top in our user experience ranking. Standing out as an example of how to let the customer lead their own journey, we can see its more than just a clean UI which brings the customers back for more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1.png\"><img decoding=\"async\" width=\"1024\" height=\"671\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-1024x671.png.webp\" alt=\"\" class=\"wp-image-30773 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-1024x671.png.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-300x197.png.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-768x503.png.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-1536x1006.png.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-79x52.png.webp 79w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-490x320.png.webp 490w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-319x209.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-479x314.png.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-567x371.png.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-767x503.png.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-1023x670.png.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-1278x837.png.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-1378x903.png.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1-1640x1074.png.webp 1640w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-11.11.17-1.png 1740w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/671;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ease of use<\/strong>: With a clean, crisp and fully customisable user interface, the app breaks down the technical or confidence limiting barriers to entry. Intuitive navigation puts user preference front and centre and caters to all types of users, from complete beginner to expert.<\/li>\n\n\n\n<li><strong>Data insights \/ analysis<\/strong>: Intelligently developing new workout routines, based on previously watched videos, the app is stimulating and fresh. It keeps users engaged, living up to its motto that it\u2019s \u201cyoga for people who get bored easily.\u201d When initially registering, only essential data is gathered, and strictly about practice preferences, meaning users can actually start using the product quickly! Goodbye long sign-ups!<\/li>\n\n\n\n<li><strong>Community \/ social engagement<\/strong>: The app allows users to share their workouts on social media platforms at the end of each video, but doesn\u2019t make the broadcast the focus point of the application. Social media community groups have since been set up to share stories, showcasing that if you build a\u00a0\u00a0great product, the community will build itself.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bad-garmin-connect-app\"><strong>The bad \u2013 Garmin Connect app&nbsp;<\/strong><\/h2>\n\n\n\n<p>Although it\u2019s the preferred watch for professional cycling teams, runners and triathletes, known for its detailed data gathering, Garmin\u2019s user experience falls behind other brands in this month\u2019s assessment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-11.19.15.png\"><img decoding=\"async\" width=\"1024\" height=\"727\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-1024x727.png.webp\" alt=\"\" class=\"wp-image-30776 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-1024x727.png.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-300x213.png.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-768x545.png.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-1536x1090.png.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-73x52.png.webp 73w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-319x226.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-479x340.png.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-567x402.png.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-767x544.png.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-1023x726.png.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-1278x907.png.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-1378x978.png.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.19.15-1640x1164.png.webp 1640w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-11.19.15.png 1682w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/727;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ease of use:<\/strong>\u00a0The app and its features are overly complicated, with a confusing menu and submenu options that make it frustrating to find the right features and importantly, how I use these\u00a0<\/li>\n\n\n\n<li><strong>Data insights \/ analysis<\/strong>: Garmin is preferred by serious athletes for the granularity of data it provides. However, for the everyday user, the analysis of data is a minefield. Day-to-day data is presented in an easy to view format for basic metrics (e.g., heart rate, stress level, steps), but for historic information, a visually busy calendar is displayed. The use of multiple metric categories with varying levels of insights overwhelms the user. It\u2019s easy to say that the product might not be for mass-market, but that\u2019s a disappointing experience for \u201caverage joe\u201d when they buy the product due to its strong links to athletes and quickly get&#8217;s disengaged<\/li>\n\n\n\n<li><strong>Community \/ social engagement:<\/strong>\u00a0Garmin is behind other brands when it comes to engaging their user community. Although there are options to sync up and \u2018compete\u2019 with others, the limited number of users means it is easier to export data to competitors like Strava and engage with a pre-established community.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>How to improve<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simplify the user navigation<\/strong>\u00a0by learning and solving for the main journey drop-off points for current users.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Display data in a visually impactful way<\/strong>\u00a0that helps users to track and monitor their performance over time.<\/li>\n\n\n\n<li><strong>Motivate users to engage<\/strong>\u00a0with the app by proactively suggesting tips to improve health and wellbeing based on analysis of health data.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-ugly-nhs-and-nhs-covid-19-apps\"><strong>The ugly \u2013 NHS and NHS COVID-19 apps<\/strong><\/h2>\n\n\n\n<p>In the UK, the NHS and NHS COVID-19 apps have, unsurprisingly, been used extensively during the pandemic. Although they\u2019re used by many, and seem to function adequately, they are not winning prizes for their appearance or even their functionality and that\u2019s poor when you consider the volume of users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-11.20.39.png\"><img decoding=\"async\" width=\"1024\" height=\"691\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-1024x691.png.webp\" alt=\"\" class=\"wp-image-30777 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-1024x691.png.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-300x202.png.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-768x518.png.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-1536x1036.png.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-77x52.png.webp 77w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-319x215.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-479x323.png.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-567x383.png.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-767x518.png.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-1023x690.png.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-1278x862.png.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-1378x930.png.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/02\/Screenshot-2022-02-17-at-11.20.39-1640x1107.png.webp 1640w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-11.20.39.png 1648w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/691;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ease of use:<\/strong>\u00a0Firstly, there are two apps that serve very similar purposes, leaving users confused about which app contains which services\/information. The apps both have clunky, disjointed user journeys \u2014 switching between in-app integration and links out to NHS websites. Additionally, the colours \u2013 although functional and synonymous with the institution of the NHS \u2014 are cold and impersonal.<\/li>\n\n\n\n<li><strong>Data insights \/ analysis \/ personalisation<\/strong>: The apps are effective at giving access to highly personalised data such as medical records, test results and vaccination passes.<\/li>\n\n\n\n<li><strong>Data security:<\/strong>\u00a0We\u2019ve added in an additional criterion for this one. For obvious reasons, when considering private medical data, data security is much more of a contributing factor to user experience. In these apps, users are asked to log in each time they open using biometric and password logins; however, this level of security becomes frustrating when accessing the same items of information each time. Additional touchpoints in the login process add time and often frustration when the information is often immediately required.<\/li>\n\n\n\n<li><strong>Community \/ social engagement:\u00a0<\/strong>As the most publicised way to access your NHS or COVID information, this method excludes members of the public who are unable to access a smartphone, e.g., the elderly or visually impaired. User experience for brands whose primary focus isn\u2019t completely digital (such as primary care) should be wary of focusing engagement efforts in one area. Currently,<strong>\u00a0<\/strong>there are no discernible ways to socialise the NHS applications, however offline enthusiasm for the apps is minimal \u2013 not a service to recommend for its features or simplicity.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to improve:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consolidate the app\u00a0<\/strong>to avoid users having to search across them for the services they\u2019re looking for.\u00a0<\/li>\n\n\n\n<li><strong>Consider friendlier tone of voice and palette:\u00a0<\/strong>Health is an emotive topic that could be supported through a friendlier, more comforting use of colours and tone of voice.\u00a0<\/li>\n\n\n\n<li><strong>Gamification opportunities:\u00a0<\/strong>Many health and wellness apps make learning about your body and your health attractive with interactive engagement opportunities. In turn, these gather more data from users and allow more personalised services as a result. Apps such as Babylon utilise the NHS functionality and have features such as \u2018Healthcheck\u2019 to gamify the users view of their body and overall health.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-cool-down\"><strong>The cool down\u2026<\/strong><\/h2>\n\n\n\n<p>Personal health and wellbeing are just that \u2013 personal. The products and services that come out on top bring the exclusive and previously expensive elements of hyper-personalised services to the user for little or no cost. Functionality in this space does not always take precedence over form, as for many people, health is a difficult topic to interact with. So, brands that make connections more difficult and unappealing won\u2019t see the same success as their simplified and visually appealing competitors.<\/p>\n\n\n\n<p>Up next in this series we will take a look at the entertainment market. But for now, connect with our team if you want to supercharge your user\u2019s experience.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The warm up\u2026 We\u2019re launching a brand-new monthly series where we uncover what exactly makes, or breaks, a great UX. So, keeping current trends in mind, we\u2019ll be exploring the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":30868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[140,187],"related_service":[54,358,47],"related_industry":[44],"class_list":["post-30770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-customer-experience","tag-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Health and Wellness UX: the good, the bad and the ugly - Elixirr<\/title>\n<meta name=\"description\" content=\"In today\u2019s crowded marketplace, products and services are nothing without a great user experience and interface.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elixirr.com\/en-gb\/health-and-wellness-ux-the-good-the-bad-and-the-ugly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health and Wellness UX: the good, the bad and the ugly\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s crowded marketplace, products and services are nothing without a great user experience and interface.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elixirr.com\/en-gb\/health-and-wellness-ux-the-good-the-bad-and-the-ugly\/\" \/>\n<meta property=\"og:site_name\" content=\"Elixirr\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T09:41:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T17:13:54+00:00\" \/>\n<meta property=\"og:image\" 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class=\"wp-component-card__description\">\n                    The warm up\u2026 We\u2019re launching a brand-new monthly series where we uncover what exactly makes, or breaks, a great UX. So, keeping current trends in mind, we\u2019ll be exploring the&hellip;                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            18 February 2022                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Healthcare &amp; Pharmaceuticals            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Experience            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Understanding            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Strategy            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/30770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=30770"}],"version-history":[{"count":2,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/30770\/revisions"}],"predecessor-version":[{"id":62160,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/30770\/revisions\/62160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/30868"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=30770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=30770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=30770"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=30770"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=30770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}