{"id":28319,"date":"2021-10-13T12:50:25","date_gmt":"2021-10-13T11:50:25","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=28319"},"modified":"2025-10-31T12:17:08","modified_gmt":"2025-10-31T12:17:08","slug":"why-business-transformation-should-be-brand-led","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/why-business-transformation-should-be-brand-led\/","title":{"rendered":"Why business transformation should be brand-led"},"content":{"rendered":"\n

Elixirr is proud to present Challenger Network News, the show that provides your dose of challenging debate on the latest in business today. Hosted by Lakshmi Reddy, Partner at Elixirr, we explore topical trends, stories and events alongside inspirational leaders, industry professionals and subject experts.<\/p>\n\n\n\n

If a company\u2019s most valuable intangible asset is its brand, then why is it so often an afterthought in many of the world\u2019s business transformations?<\/p>\n\n\n\n

In episode 25 of Challenger Network News, we’re joined by Axel L\u00f6ber<\/a>, SVP Global Brand & Marketing at E.ON<\/a>. Drawing on their experience, Axel and Lakshmi explore the importance of branding, sharing thoughts on why brands should be at the centre of business transformation and the impact this has on change efforts.<\/p>\n\n\n\n

Catch up here \ud83d\udc47<\/p>\n\n\n\nhttps:\/\/elixirr.wistia.com\/medias\/292i9wvgcn?embedType=iframe&videoFoam=true&videoWidth=640\n\n\n\n

<\/p>\n\n\n\n

Liked what you’ve heard? We’ll be speaking to Axel again in a couple of weeks for part II, where we’ll take a deeper dive into the role utility firms play in reaching sustainability goals, and what the future holds for companies such as E.ON. Follow us on LinkedIn<\/a> to make sure you don’t miss it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Elixirr is proud to present Challenger Network News, the show that provides your dose of challenging debate on the latest in business today. Hosted by Lakshmi Reddy, Partner at Elixirr,…<\/p>\n","protected":false},"author":1,"featured_media":28320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,137],"tags":[173,201,150,180,197],"related_service":[],"related_industry":[],"class_list":["post-28319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-video","tag-brand","tag-business-transformation","tag-marketing","tag-sustainability","tag-transformation"],"acf":[],"yoast_head":"\nWhy business transformation should be brand-led - Elixirr<\/title>\n<meta name=\"description\" content=\"If a company\u2019s most valuable intangibleasset is its brand, then why is it often an afterthought in many business transformations? 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brand-led\n <\/h2>\n <\/a> <div class=\"wp-component-card__description\">\n Elixirr is proud to present Challenger Network News, the show that provides your dose of challenging debate on the latest in business today. Hosted by Lakshmi Reddy, Partner at Elixirr,… <\/div>\n <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 13 October 2021 <\/p>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/button>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/28319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=28319"}],"version-history":[{"count":1,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/28319\/revisions"}],"predecessor-version":[{"id":57662,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/28319\/revisions\/57662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/28320"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=28319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=28319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=28319"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=28319"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=28319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}