{"id":26484,"date":"2021-06-09T11:16:53","date_gmt":"2021-06-09T10:16:53","guid":{"rendered":"https:\/\/www.elixirr.com\/?p=26484"},"modified":"2025-10-28T15:30:10","modified_gmt":"2025-10-28T15:30:10","slug":"the-challenger-mindset","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/the-challenger-mindset\/","title":{"rendered":"The Challenger Mindset"},"content":{"rendered":"\n
\"The<\/a><\/figure>\n\n\n\n

Ashley Marsh and Francois Bosman met a few years ago during the Karoo to Coast<\/a> mountain bike race. After a mid-race chat and a post-race beer, a friendship come cycling team was born. Ashley and Francois took Team Elixirr to new heights in 2021. In March, competing on behalf of Elixirr, the pair completed the Prudential PE Plett<\/a>, a 4-day intensive and highly competitive race along South Africa\u2019s eastern cape. <\/p>\n\n\n\n

This was their first major race since the onset of lockdown. The pair placed 10th<\/sup> overall, 7th<\/sup> in the Teams category and were the top amateur cycling team. Ashley and Francois cycled an average of 2.5-3.5 hours each day, riding up front with the professional teams. The total time comparison across the four days between them as an amateur team and the lower-tier professional teams was only 15-20 minutes. Francois and Ashley maintained this winning streak more recently with the two-day Houw Hoek Mtb Tour<\/a> \u2013 Ashley finishing 1st<\/sup> and Francois 2nd<\/sup> on the first day of the race, and then Francois 1st<\/sup> and Ashley 2nd<\/sup> on the second day of the race.<\/p>\n\n\n\n

The mental and physical commitment, endurance and drive required for these achievements is extraordinary. It takes a true challenger mindset. We are The Challenger Consultancy and know that there are many similarities between the way our people operate and the demands of competitive sport. So, we sat down virtually with Ashley and Francois, both based in Cape Town, to hear about their experience riding the PE Plett, and to learn from two people in the know what it takes to be a true challenger.<\/p>\n\n\n\n

\"The<\/a><\/figure>\n\n\n\n

Being a challenger is a lifestyle<\/strong><\/h2>\n\n\n\n

One look at Ashley and Francois\u2019 training schedules shows that being a challenger is a lifestyle, and one that comes with some sacrifice. Francois cycles 10-13 hours a week in addition to a few hours of running. He eats clean, barely drinks alcohol, and fasts for 14-16 hours per day. In 2006, Francois cycled from Tanzania to Knysna South Africa, covering 8,700 km. Ashley cycles 8-12 hours a week plus a few hours of running and has an Ironman under his belt to show for it.<\/p>\n\n\n\n

\u201cMy whole life is like a challenge to myself. Each event is a challenge to me and helps me motivate myself and train. It pushes me into a certain lifestyle when I\u2019ve got a challenge lying ahead… The \u2018challenger\u2019 mindset is something that I try to live with as much as I can. If I don\u2019t have something \u2013 a race or goal \u2013 on the horizon I find that my motivation goes into decline. My training unravels, I drink more, I don\u2019t focus on what I\u2019m eating. It\u2019s good to have these challenges and motivations to stay focused.\u201d<\/p>Francois<\/strong><\/cite><\/blockquote>\n\n\n\n

\"The<\/a><\/figure>\n\n\n\n

\u201cI do a lot of my training before my kids are up \u2013 at 4.30am. I like to go out and ride, pushing myself as hard as possible. I can see my personal best on Strava, and the next time I go out I try and beat that. It motivates me to go faster and push harder each time. About 2-3 weeks before each major race I try to eat right, drink less, and get my mindset right. You don\u2019t want to be racing with Francois each day and always be the nail! I\u2019d rather be the hammer than the nail.\u201d<\/p>Ashley<\/strong><\/cite><\/blockquote>\n\n\n\n

In it to win it<\/strong><\/h2>\n\n\n\n

Ashley and Francois are competitive. Without that competitive drive you\u2019re not going to survive the physical and mental pain of a truly demanding challenge.<\/p>\n\n\n\n

\u201cWhen we\u2019re out on a training ride, if someone passes us on a bike whilst we\u2019re chatting, we will chase them and ride with them. It doesn\u2019t often happen that we don\u2019t overtake! We\u2019re always trying to race when there\u2019s someone in front of us\u201d.<\/p>Ashley<\/strong> <\/cite><\/blockquote>\n\n\n\n

\"The<\/a><\/figure>\n\n\n\n

That competitive instinct is innate.<\/p>\n\n\n\n

\u201cI dislike losing a lot more than I like winning. I push myself to be the best version of myself. I spur myself on to improve and improve. To me losing is not necessarily stone cold last, even placing 15th<\/sup> or 20th <\/sup>in some instances can feel like losing.\u201d<\/p>Francois<\/strong><\/cite><\/blockquote>\n\n\n\n

On the third day of the race, Francois was sitting up front during a very hilly part of the race: \u201cthe fact that I was setting the pace makes the pain feel good because you\u2019re hurting everyone to stay with you.\u201d Ashley also noted that seeing them catch up with the pro teams during the race, and being so close to them, motivated them to dig even deeper and keep pushing forward.<\/p>\n\n\n\n

It goes to show that to be a challenger, you don\u2019t excel by just observing personal best. You excel by using the most elite teams in the game as your benchmark. You compete with your yesterday self, but also strive to beat the very best.<\/p>\n\n\n\n

Choose the right people<\/strong><\/h2>\n\n\n\n

Ashley and Francois operate as a real team \u2013 and their resulting success serves as evidence that you have to surround yourself with the right people to achieve your goals. People who will push you forward, motivate you, and who share your mentality.<\/p>\n\n\n\n

\u201cOver the years, Ashley and I had done a few races together. We would ride together for parts of these events, with Ashley finishing ahead of me most of the time. This was just the type of partner I was looking for, someone slightly stronger that would motivate me to improve and that had a similar mindset when it came to pushing myself and racing… We have become a closely matched team and continue to push each other to improve.\u201d<\/p>Francois<\/strong><\/cite><\/blockquote>\n\n\n\n

\"The<\/a><\/figure>\n\n\n\n

\u201cWe spur each other on. We try to ride harder and faster every time we ride. When one of us gets fitter or faster, it motivates the other to pull their weight\u2026 We\u2019ve got to know each other a lot better over time\u2026 Now, if we see one person suffering the other will help them as much as they can, coming off the pace or leading to create a slipstream. This helps more to prevent burnout. We did this extremely well in this race.\u201d<\/p>Ashley<\/strong><\/cite><\/blockquote>\n\n\n\n

Looking ahead to the 2021 Absa Cape Epic<\/strong><\/h2>\n\n\n\n

There\u2019s one final thing that you have to have if you\u2019re going to successfully adopt and live the challenger mindset: passion. You simply can\u2019t follow through when the going gets tough if you don\u2019t love and have faith in the value of what you\u2019re pursuing. Ashley and Francois both have this passion \u2013 Francois grew up in Knysna, a small town in South Africa\u2019s western cape, and was spoiled for choice with destinations for BMX and mountain biking. Ashley was introduced to mountain biking in 2010 by his brother-in-law after hearing about a race he took part in; he bought a bike a few days later and has been hooked ever since.<\/p>\n\n\n\n

The PE Plett is one of the lead-up races to the infamous Absa Cape Epic<\/a>, which Francois and Ashley will be competing at in October 2021 as Team Elixirr. We are proud to support a team who truly epitomise the challenger mindset.<\/p>\n\n\n\n

\"The<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Ashley Marsh and Francois Bosman met a few years ago during the Karoo to Coast mountain bike race. After a mid-race chat and a post-race beer, a friendship come cycling…<\/p>\n","protected":false},"author":1,"featured_media":26623,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[278,146],"related_service":[],"related_industry":[],"class_list":["post-26484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-challenger","tag-leadership"],"acf":[],"yoast_head":"\nThe Challenger Mindset - Elixirr<\/title>\n<meta name=\"description\" content=\"We sit down with cyclists Ashley Marsh and Francois Bosman to learn what it takes to have a true challenger mindset: grit, determination, passion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elixirr.com\/en-gb\/the-challenger-mindset\/\" \/>\n<meta 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https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-2048x1229.jpg 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-767x460.jpg 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-1023x614.jpg 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-1278x767.jpg 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-1378x827.jpg 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/06\/The-Challenger-Mindset-Featured-image-1640x984.jpg 1640w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/> <div class=\"wp-component-card__preview-icon\">\n <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/div>\n <\/figure>\n <div class=\"wp-component-card__content edwp-row-load\">\n <p class=\"wp-component-card__eyebrow\">\n Articles <\/p>\n <a href='https:\/\/www.elixirr.com\/en-gb\/the-challenger-mindset\/' class='wp-component-card__title'>\n <h2>\n The Challenger Mindset\n <\/h2>\n <\/a> <div class=\"wp-component-card__description\">\n Ashley Marsh and Francois Bosman met a few years ago during the Karoo to Coast mountain bike race. After a mid-race chat and a post-race beer, a friendship come cycling… <\/div>\n <div class=\"wp-component-card__meta\">\n <p class=\"wp-component-card__date\">\n 09 June 2021 <\/p>\n <\/div>\n <div class=\"wp-component-card__button-wrapper\">\n <button class=\"btn btn--link arrow wp-component-card__button\">\n Read more <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span> <\/button>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/26484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/comments?post=26484"}],"version-history":[{"count":1,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/26484\/revisions"}],"predecessor-version":[{"id":56735,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/posts\/26484\/revisions\/56735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media\/26623"}],"wp:attachment":[{"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/media?parent=26484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/categories?post=26484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/tags?post=26484"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_service?post=26484"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/www.elixirr.com\/en-gb\/wp-json\/wp\/v2\/related_industry?post=26484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}