{"id":25958,"date":"2021-04-13T06:12:00","date_gmt":"2021-04-13T05:12:00","guid":{"rendered":"https:\/\/elix4-temp.j.layershift.co.uk\/?p=25958"},"modified":"2025-10-29T07:56:41","modified_gmt":"2025-10-29T07:56:41","slug":"reintroducing-the-challenger-consultancy","status":"publish","type":"post","link":"https:\/\/www.elixirr.com\/en-gb\/reintroducing-the-challenger-consultancy\/","title":{"rendered":"Reintroducing\u2026 The Challenger Consultancy"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger.jpg\"><img decoding=\"async\" width=\"2048\" height=\"1229\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger.jpg\" alt=\"\" class=\"wp-image-25960 lazyload\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger.jpg 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-1024x615.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-767x460.jpg.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-1023x614.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-1278x767.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-1378x827.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2021\/04\/challenger-1640x984.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/1229;\" data-original-sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n\n\n\n<p>We are delighted to share our new brand; a compelling and dynamic identity designed to inspire, engage, and evolve in unison with the growth of our firm.<\/p>\n\n\n\n<p>Following a successful, yet turbulent 2020, we recently reflected on what it truly meant to be The Challenger Consultancy. Being bold. Resilient. Unafraid to go against the grain.&nbsp;<\/p>\n\n\n\n<p>We knew that our team encapsulated these traits now more than ever. But this needed to be reflected in our brand. As a result, we made our own challenging move. We refreshed our brand strategy and completely re-designed our visual identity, creating a bold new holistic brand to match our unfaltering vision and long-term goals. A brand that reflects who we truly are. The capabilities of our\u00a0<a href=\"https:\/\/www.elixirr.com\/en-gb\/about-us\/who-we-are\/\" target=\"_blank\" rel=\"noreferrer noopener\">House of Brands<\/a>. The passion of our team of entrepreneurs. 2021 was the year to re-invent Elixirr\u2019s visual identity. So, we re-introduce to you\u2026 The Challenger Consultancy.<br><\/p>\n\n\n<section\n    class=\"wp-block-video layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-video__container\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio-- wp-block-video__video\"\n                        data-video-id=\"gauhe969d8\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=true playButton=true smallPlayButton=true playbar=true volumeControl=true settingsControl=true fullscreenButton=true muted=true fitStrategy=cover qualityMin=1080\"\n                        >\n                    <div class=\"wistia_responsive_padding\">\n                <div class=\"wistia_responsive_wrapper\">\n                    <div class=\"js-wistia-lazy\">\n                        <div class=\"wistia_swatch\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/fast.wistia.com\/embed\/medias\/gauhe969d8\/swatch\"\n                                class=\"wistia_swatch__image\"\n                                alt=\"\"\n                                aria-hidden=\"true\"\n                            \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Our brand was crafted by designers from Elixirr Digital, part of our House of Brands. But they are not just designers. They\u2019re strategists. Engineers. Researchers. Artists. Sociologists. And inventors. They work together to create brands that encapsulate the essence of a firm. It\u2019s culture, foundations and vision. Our new brand fuses our strategy with our values, where business, entrepreneurialism and creativity meet. It signifies the fluidity of our approaches to solving business challenges, our collaborative ways of working and our disruptive approach to innovation. It alludes to the range of our capabilities through the integration of different colours and tones. It represents digitalisation with its spectrum, movement and texture. We have a brand that is truly the face of our business, embodying our team, attitude, growth plans, work approach, culture and more. This brand is not just design, it is the heart of Elixirr.&nbsp;<\/p>\n\n\n\n<p>Our team made the impossible, possible, working at pace to take the new brand from concept through to launch in just a few months. Our brand is now reflective of our vision and strategy and will underpin the breadth of our work in what is set to be an exciting few years ahead.&nbsp;<\/p>\n\n\n\n<p>Stephen Newton, Founder &amp; CEO of Elixirr, commented:<\/p>\n\n\n\n<p><\/p>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>As we continue with the exceptional momentum of the firm over the last few years it\u2019s crucial that our identity evolves in parallel, representing who we are today, while providing the right platform for our future. Our new brand truly encapsulates our purpose: to challenge convention and make change happen, only strengthening our resolve to help clients solve their toughest business challenges.\r\n\r\nWe\u2019re growing across the globe with new clients, in new industries, building new capabilities and expanding our talented team, but while our ambition grows our vision remains the same\u2026 to build the best consulting firm in the world. Today, we are one step closer to doing just that. #MSH.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>We can help you too. If you want to hear how we can transform or optimise your brand, get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are delighted to share our new brand; a compelling and dynamic identity designed to inspire, engage, and evolve in unison with the growth of our firm. Following a successful,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":25960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[173,122,174],"related_service":[],"related_industry":[],"class_list":["post-25958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brand","tag-design","tag-rebrand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reintroducing\u2026 The Challenger Consultancy - Elixirr<\/title>\n<meta name=\"description\" content=\"Unlock your business potential with expert consultancy tailored to your needs. 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class=\"wp-component-card edwp-component wp-component-card--resource            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img width=\"2048\" height=\"1229\" src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger.jpg\" class=\"wp-component-card__image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger.jpg 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger-1024x615.jpg 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger-1536x922.jpg 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2021\/04\/challenger-87x52.jpg 87w, 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 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