{"id":57200,"date":"2025-10-15T10:54:34","date_gmt":"2025-10-15T10:54:34","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?page_id=57200"},"modified":"2026-04-15T12:51:56","modified_gmt":"2026-04-15T12:51:56","slug":"retail","status":"publish","type":"page","link":"https:\/\/www.elixirr.com\/en-gb\/industries\/retail-consumer-goods\/retail\/","title":{"rendered":"Retail Consulting"},"content":{"rendered":"<section\n    class=\"wp-block-hero edwp-block js-wp-block-hero layout--spacing-y bg--gradient wp-block-hero--content wp-block-hero--has-background-mesh wp-block-hero--has-video wp-block-hero--video-position-right\"\n            >\n    <div class=\"container wp-block-hero__container\">\n                            <section\n    class=\"wp-block-breadcrumbs wp-block-breadcrumbs js-wp-block-breadcrumbs\"\n        data-mobile-back-enabled=\"0\"\n>\n    <div class=\"container\">\n                    <!-- Mobile back link -->\n            <div class=\"wp-block-breadcrumbs__mobile-back\">\n                <a href=\"https:\/\/www.elixirr.com\/en-gb\/\" \n                    class=\"wp-block-breadcrumbs__back-link\"\n                    aria-label=\"Go back to previous page\">\n                    <svg class='edwp-icon edwp-icon--reg js-icon mobile-menu__back-icon' aria-hidden='true'>\n                <use xlink:href='#chevron'><\/use>\n            <\/svg>                    Back                <\/a>\n            <\/div>\n        \n                    <nav class=\"wp-block-breadcrumbs__nav\" aria-label=\"Breadcrumb navigation\">\n                                    <!-- Yoast breadcrumbs -->\n                    <span><span><a href=\"https:\/\/www.elixirr.com\/en-gb\/\">Home<\/a><\/span><\/span>                            <\/nav>\n            <\/div>\n<\/section>\n                <div class=\"wp-block-hero__content\">\n            <div class=\"wp-block-hero__blurb\">\n                <div class=\"edwp-component edwp-fade-in\">\n        <p class=\"wp-component-heading wp-component-content__eyebrow text--h5\">\n    Industries<\/p>    <h1 class=\"wp-component-heading wp-component-content__title text--display-4\">\n    Retail Consulting<\/h1>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We work with retailers to navigate industry changes and drive sustainable growth. Our team helps traditional and online retailers transform business models, improve customer experiences and optimise operations to thrive in today\u2019s competitive marketplace.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-gb\/contact\/\" class=\"btn btn--primary-purple\"><span>Contact Us<\/span><\/a>        <\/div>\n        <\/div>\n                \n                            <\/div>\n\n            \n            \n                            <div class=\"wp-block-hero__background-mesh\"><\/div>\n            \n            \n        <\/div>\n\n                    <div class=\"wp-block-hero__video\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio-- wp-block-hero__video-embed\"\n                        data-video-id=\"vsre6m10dm\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=false playButton=false smallPlayButton=false playbar=false volumeControl=false settingsControl=false fullscreenButton=false muted=true fitStrategy=cover qualityMin=1080\"\n                        >\n                    <div class=\"wistia_responsive_padding\">\n                <div class=\"wistia_responsive_wrapper\">\n                    <div class=\"js-wistia-lazy\">\n                        <div class=\"wistia_swatch\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/fast.wistia.com\/embed\/medias\/vsre6m10dm\/swatch\"\n                                class=\"wistia_swatch__image\"\n                                alt=\"\"\n                                aria-hidden=\"true\"\n                            \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n        \n        \n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--none wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n        <p class=\"wp-component-heading wp-component-content__eyebrow text--h5\">\n    About<\/p>    <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Our expertise<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>The retail landscape is changing faster than ever, creating both challenges and opportunities for businesses across the sector. Customer expectations have fundamentally shifted, with smooth experiences across physical and digital channels now the minimum requirement. The rise of direct-to-consumer brands and online-first retailers continues to disrupt traditional business models, while economic pressures and supply chain weaknesses create additional complexity. <\/p>\n<p>Today\u2019s retailers must reimagine their business models, store concepts and customer experiences. This requires enhancing digital capabilities, optimising operations and creating compelling reasons for customers to engage with their brand. Sustainability has also become a critical factor in customer decision-making, requiring retailers to incorporate environmental and social considerations into their strategies. <\/p>\n<p>Our retail consultants bring extensive experience across luxury, department stores, specialty retail and e-commerce. We\u2019ve helped retailers assess and transform their business models, optimise customer journeys, improve operational efficiency and implement innovative technologies that create competitive advantage.<\/p>\n<p>We understand the unique challenges of different retail segments and bring practical solutions that deliver measurable results. Our approach combines deep industry expertise with access to cutting-edge technologies and methods through our innovation network, ensuring our clients stay ahead of the competition.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-logos edwp-block js-logos layout--spacing-y bg--none wp-block-logos--multi\"\n    >\n    <div class=\"container\">\n        <div class=\"swiper wp-block-logos__swiper js-logos-swiper\">\n            <div class=\"swiper-wrapper wp-block-logos__swiper-wrapper\">\n                                        <div class=\"swiper-slide edwp-row-load wp-block-logos__slide\">\n                                                            <div class=\"wp-block-logos__logo-wrapper\">\n                                    <img decoding=\"async\" width=\"104\" height=\"52\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/John-Lewis-Logo@2x-104x52.png.webp\" class=\"attachment-logos size-logos lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/John-Lewis-Logo@2x-104x52.png.webp 104w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/John-Lewis-Logo@2x-300x151.png.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/John-Lewis-Logo@2x-768x386.png.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/John-Lewis-Logo@2x-319x160.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/John-Lewis-Logo@2x-479x241.png.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/John-Lewis-Logo@2x-567x285.png.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/John-Lewis-Logo@2x-767x385.png.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/John-Lewis-Logo@2x.png 880w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 104px; --smush-placeholder-aspect-ratio: 104\/52;\" data-original-sizes=\"(max-width: 104px) 100vw, 104px\" \/>                                <\/div>\n                                                            <div class=\"wp-block-logos__logo-wrapper\">\n                                    <img decoding=\"async\" width=\"120\" height=\"52\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-120x52.webp\" class=\"attachment-logos size-logos lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-120x52.webp 120w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-300x131.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-1024x446.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-768x335.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-319x139.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-479x209.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-567x247.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-767x334.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1-1023x446.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1200px-Harrods.svg-1.webp 1200w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/52;\" data-original-sizes=\"(max-width: 120px) 100vw, 120px\" \/>                                <\/div>\n                                                            <div class=\"wp-block-logos__logo-wrapper\">\n                                    <img decoding=\"async\" width=\"52\" height=\"52\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-52x52.png.webp\" class=\"attachment-logos size-logos lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-52x52.png.webp 52w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-300x300.png.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-150x150.png.webp 150w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-768x768.png.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-319x319.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-479x479.png.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-567x567.png.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Gap_logo-2-767x767.png.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Gap_logo-2.png 1024w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 52px; --smush-placeholder-aspect-ratio: 52\/52;\" data-original-sizes=\"(max-width: 52px) 100vw, 52px\" \/>                                <\/div>\n                                                            <div class=\"wp-block-logos__logo-wrapper\">\n                                    <img decoding=\"async\" width=\"120\" height=\"39\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-120x39.png.webp\" class=\"attachment-logos size-logos lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-120x39.png.webp 120w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-300x97.png.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-1024x330.png.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-768x248.png.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-1536x495.png.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-2048x660.png.webp 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-319x103.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-479x154.png.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-567x183.png.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-767x247.png.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-1023x330.png.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-1278x412.png.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-1378x444.png.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/The_Westfield_Group_logo.svg-1640x529.png.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/39;\" data-original-sizes=\"(max-width: 120px) 100vw, 120px\" \/>                                <\/div>\n                                                            <div class=\"wp-block-logos__logo-wrapper\">\n                                    <img decoding=\"async\" width=\"62\" height=\"52\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/MS-logo-1-2-62x52.png.webp\" class=\"attachment-logos size-logos lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/MS-logo-1-2-62x52.png.webp 62w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/MS-logo-1-2-300x252.png.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/MS-logo-1-2-319x268.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/MS-logo-1-2.png 473w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 62px; --smush-placeholder-aspect-ratio: 62\/52;\" data-original-sizes=\"(max-width: 62px) 100vw, 62px\" \/>                                <\/div>\n                                                            <div class=\"wp-block-logos__logo-wrapper\">\n                                    <img decoding=\"async\" width=\"120\" height=\"35\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-120x35.png.webp\" class=\"attachment-logos size-logos lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-120x35.png.webp 120w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-300x87.png.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-1024x298.png.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-768x223.png.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-319x93.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-479x139.png.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-567x165.png.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-767x223.png.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-1023x297.png.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/1280px-Asos.svg-1278x371.png.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/1280px-Asos.svg.png 1280w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/35;\" data-original-sizes=\"(max-width: 120px) 100vw, 120px\" \/>                                <\/div>\n                                                    <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-media-block edwp-block js-wp-block-media-block wp-block-media-block--video wp-block-media-block--content-right layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n                    <div class=\"wp-block-media-block__content\">\n                <div class=\"content\">\n                    <div class=\"edwp-component edwp-fade-in\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Driving real-world commercial impact<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p><span class=\"TextRun SCXW80733793 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW80733793 BCX0\">We\u2019ve<\/span><span class=\"NormalTextRun SCXW80733793 BCX0\">\u00a0partnered with Pilot Lite to help retailers respond faster to changing consumer demand and bring new products to market at speed. As shopping behaviours shift, the ability to test, learn and scale quickly is becoming a key source of competitive advantage.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW80733793 BCX0\">Elixirr<\/span><span class=\"NormalTextRun SCXW80733793 BCX0\">\u00a0brings the data, consumer\u00a0<\/span><span class=\"NormalTextRun SCXW80733793 BCX0\">insight<\/span><span class=\"NormalTextRun SCXW80733793 BCX0\">\u00a0and AI-driven decision-making to\u00a0<\/span><span class=\"NormalTextRun SCXW80733793 BCX0\">identify<\/span><span class=\"NormalTextRun SCXW80733793 BCX0\">\u00a0what will drive demand and how to act on it. Pilot Lite enables rapid in-market execution, developing and launching products in real retail environments. Together, we connect insight, decision-making and execution to deliver measurable commercial impact in weeks, not months.<\/span><\/span><span class=\"EOP SCXW80733793 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>                <\/div>\n            <\/div>\n        \n        \n                    <div class=\"wp-block-media-block__video\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio--\"\n                        data-video-id=\"hrda6fk7b1\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=true playButton=true smallPlayButton=true playbar=true volumeControl=true settingsControl=true fullscreenButton=true muted=false fitStrategy=cover qualityMin=1080\"\n                        >\n                    <div class=\"wistia_responsive_padding\">\n                <div class=\"wistia_responsive_wrapper\">\n                    <div class=\"js-wistia-lazy\">\n                        <div class=\"wistia_swatch\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/fast.wistia.com\/embed\/medias\/hrda6fk7b1\/swatch\"\n                                class=\"wistia_swatch__image\"\n                                alt=\"\"\n                                aria-hidden=\"true\"\n                            \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-tabs-block edwp-block js-wp-block-tabs-block layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n                    <div class=\"edwp-component edwp-fade-in\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    How can we help<\/h2>                            <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-gb\/services\/\" class=\"btn btn--primary-purple\"><span>View all services<\/span><\/a>        <\/div>\n        <\/div>        \n        <div class=\"wp-block-tabs-block__tabs-wrapper\">\n\n            <nav class=\"wp-block-tabs-block__tabs-nav-wrapper\">\n                <!-- Desktop tab navigation -->\n                <div class=\"wp-block-tabs-block__tabs-nav wp-block-tabs-block__tabs-nav--desktop\">\n                                            <button\n                            class=\"wp-block-tabs-block__tab-nav-btn\"\n                            type=\"button\"\n                            data-tab-index=\"0\"\n                            aria-selected=\"true\"                        >\n                            <span class=\"wp-block-tabs-block__tab-nav-btn-text\">Strategy &amp; Transformation<\/span>\n                        <\/button>\n                                            <button\n                            class=\"wp-block-tabs-block__tab-nav-btn\"\n                            type=\"button\"\n                            data-tab-index=\"1\"\n                            aria-selected=\"false\"                        >\n                            <span class=\"wp-block-tabs-block__tab-nav-btn-text\">Operational Excellence<\/span>\n                        <\/button>\n                                            <button\n                            class=\"wp-block-tabs-block__tab-nav-btn\"\n                            type=\"button\"\n                            data-tab-index=\"2\"\n                            aria-selected=\"false\"                        >\n                            <span class=\"wp-block-tabs-block__tab-nav-btn-text\">Data &amp; Technology<\/span>\n                        <\/button>\n                                            <button\n                            class=\"wp-block-tabs-block__tab-nav-btn\"\n                            type=\"button\"\n                            data-tab-index=\"3\"\n                            aria-selected=\"false\"                        >\n                            <span class=\"wp-block-tabs-block__tab-nav-btn-text\">Digital Experience<\/span>\n                        <\/button>\n                                            <button\n                            class=\"wp-block-tabs-block__tab-nav-btn\"\n                            type=\"button\"\n                            data-tab-index=\"4\"\n                            aria-selected=\"false\"                        >\n                            <span class=\"wp-block-tabs-block__tab-nav-btn-text\">Reasearch &amp; Insights<\/span>\n                        <\/button>\n                                    <\/div>\n\n                <!-- Mobile tab dropdown -->\n                <div class=\"wp-block-tabs-block__tabs-nav wp-block-tabs-block__tabs-nav--mobile\">\n                    <div class=\"wp-block-tabs-block__tab-dropdown\"\n                        role=\"combobox\"\n                        aria-expanded=\"false\"\n                        aria-label=\"Select tab\">\n                        <div class=\"wp-block-tabs-block__tab-dropdown-selected\" data-value=\"0\">\n                            <span class=\"wp-block-tabs-block__tab-dropdown-text\">\n                                Strategy &amp; Transformation                            <\/span>\n                            <span class=\"wp-block-tabs-block__tab-dropdown-arrow\">\n                                <span class='edwp-svg '><svg width=\"17.4\" height=\"9.2\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 17.4 9.2\"\n    fill=\"currentColor\">\n    <path d=\"M8.7,9.2c-.1,0-.3,0-.4-.1L0,.7l.7-.7,8,8L16.7,0l.7.7-8.4,8.4c0,0-.2.1-.4.1Z\" \/>\n<\/svg>\n<\/span>                            <\/span>\n                        <\/div>\n                        <div class=\"wp-block-tabs-block__tab-dropdown-options\" hidden>\n                                                            <div \n                                    class=\"\n                                        wp-block-tabs-block__tab-dropdown-option\n                                        wp-block-tabs-block__tab-dropdown-option--selected\"\n                                    data-value=\"0\"\n                                    role=\"option\"\n                                    aria-selected=\"true\"\n                                >\n                                    Strategy &amp; Transformation                                <\/div>\n                                                            <div \n                                    class=\"\n                                        wp-block-tabs-block__tab-dropdown-option\n                                        \"\n                                    data-value=\"1\"\n                                    role=\"option\"\n                                    aria-selected=\"false\"\n                                >\n                                    Operational Excellence                                <\/div>\n                                                            <div \n                                    class=\"\n                                        wp-block-tabs-block__tab-dropdown-option\n                                        \"\n                                    data-value=\"2\"\n                                    role=\"option\"\n                                    aria-selected=\"false\"\n                                >\n                                    Data &amp; Technology                                <\/div>\n                                                            <div \n                                    class=\"\n                                        wp-block-tabs-block__tab-dropdown-option\n                                        \"\n                                    data-value=\"3\"\n                                    role=\"option\"\n                                    aria-selected=\"false\"\n                                >\n                                    Digital Experience                                <\/div>\n                                                            <div \n                                    class=\"\n                                        wp-block-tabs-block__tab-dropdown-option\n                                        \"\n                                    data-value=\"4\"\n                                    role=\"option\"\n                                    aria-selected=\"false\"\n                                >\n                                    Reasearch &amp; Insights                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/nav>\n\n            <div class=\"wp-block-tabs-block__tabs-content\">\n                                    <div\n                        class=\"wp-block-tabs-block__tab-content\"\n                        data-tab-content-index=\"0\"\n                                            >\n                        \n                        <div class=\"wysiwyg\">\n                            <h3>Business model transformation<\/h3>\n<p>Assess and transform your retail business model to adapt to changing market conditions and customer expectations, identifying opportunities for increased efficiency and scalable ways of working.<\/p>\n<h3>Omnichannel strategy<\/h3>\n<p>Develop and implement strategies that connect physical and digital channels, creating consistent customer experiences and driving growth across all touchpoints.<\/p>\n<h3>Store of the future<\/h3>\n<p>Design innovative store concepts that incorporate digital technology, enhance the customer experience and optimise operational efficiency while driving increased sales.<\/p>\n<h3>Sustainability integration<\/h3>\n<p>Create comprehensive sustainability strategies that address environmental and social impacts while building brand value and meeting evolving customer expectations.<\/p>\n                        <\/div>\n\n                                            <\/div>\n                                    <div\n                        class=\"wp-block-tabs-block__tab-content\"\n                        data-tab-content-index=\"1\"\n                        hidden                    >\n                        \n                        <div class=\"wysiwyg\">\n                            <h3>Supply chain optimisation<\/h3>\n<p>Transform your end-to-end supply chain to improve resilience, efficiency and sustainability while reducing costs and enhancing service levels across retail operations.<\/p>\n<h3>Inventory management<\/h3>\n<p>Optimise inventory levels and management processes to reduce costs, minimise stockouts, improve cash flow and enhance overall inventory accuracy.<\/p>\n<h3>Store operations<\/h3>\n<p>Improve in-store processes and staff capabilities to enhance customer service, operational efficiency and sales performance across your retail network.<\/p>\n<h3>Order fulfillment optimisation<\/h3>\n<p>Streamline order management and fulfillment processes across channels to improve efficiency, reduce costs and enhance the customer experience.<\/p>\n                        <\/div>\n\n                                            <\/div>\n                                    <div\n                        class=\"wp-block-tabs-block__tab-content\"\n                        data-tab-content-index=\"2\"\n                        hidden                    >\n                        \n                        <div class=\"wysiwyg\">\n                            <h3>Digital transformation<\/h3>\n<p>Implement digital technologies that improve operational efficiency, customer engagement and data-driven decision making throughout the retail organisation.<\/p>\n<h3>Data analytics &amp; insights<\/h3>\n<p>Develop capabilities to collect, analyse and act on customer and operational data to drive better business decisions and personalised customer experiences.<\/p>\n<h3>Technology architecture<\/h3>\n<p>Assess and update your technology systems to support business agility, innovation and growth in an increasingly digital retail environment.<\/p>\n<h3>Systems integration<\/h3>\n<p>Connect separate systems to create a unified technology ecosystem that enhances efficiency and enables seamless information flow across the retail operation.<\/p>\n                        <\/div>\n\n                                            <\/div>\n                                    <div\n                        class=\"wp-block-tabs-block__tab-content\"\n                        data-tab-content-index=\"3\"\n                        hidden                    >\n                        \n                        <div class=\"wysiwyg\">\n                            <h3>Customer journey optimisation<\/h3>\n<p>Map and improve customer journeys across all touchpoints to enhance engagement, conversion and loyalty throughout the shopping experience.<\/p>\n<h3>Personalisation strategy<\/h3>\n<p>Use customer data to create personalised experiences that drive engagement, loyalty and increased spending across both digital and physical channels.<\/p>\n<h3>Digital marketing excellence<\/h3>\n<p>Develop and implement digital marketing strategies that attract, engage and convert customers effectively in an increasingly competitive marketplace.<\/p>\n<h3>E-commerce optimisation<\/h3>\n<p>Enhance online shopping platforms and processes to improve customer experience, conversion rates and operational efficiency for sustainable online growth.<\/p>\n                        <\/div>\n\n                                            <\/div>\n                                    <div\n                        class=\"wp-block-tabs-block__tab-content\"\n                        data-tab-content-index=\"4\"\n                        hidden                    >\n                        \n                        <div class=\"wysiwyg\">\n                            <h3>Market research<\/h3>\n<p>Conduct comprehensive market research to identify trends, opportunities and challenges in the rapidly evolving retail landscape.<\/p>\n<h3>Consumer behaviour analysis<\/h3>\n<p>Analyse changing consumer preferences and behaviours to inform product development, merchandising, marketing and business strategies.<\/p>\n<h3>Competitive intelligence<\/h3>\n<p>Gather and analyse information about competitors to identify threats and opportunities for differentiation in your retail segment.<\/p>\n<h3>Innovation research<\/h3>\n<p>Identify emerging technologies and business models that could disrupt or enhance your retail business in both the short and long term.<\/p>\n                        <\/div>\n\n                                            <\/div>\n                            <\/div>\n\n            <div class=\"wp-block-tabs-block__tabs-image\">\n                                                            <img decoding=\"async\" width=\"767\" height=\"1307\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-767x1307.png.webp\" class=\"wp-block-tabs-block__tabs-image-img lazyload\" alt=\"\" data-tab-image-index=\"0\" =\"1\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-767x1307.png.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-176x300.png.webp 176w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-601x1024.png.webp 601w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-768x1308.png.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-902x1536.png.webp 902w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-31x52.png.webp 31w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-319x543.png.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-479x816.png.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Image-1-1-567x966.png.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Image-1-1.png 958w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 767px; 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--smush-placeholder-aspect-ratio: 767\/1307;\" data-original-sizes=\"(max-width: 767px) 100vw, 767px\" \/>                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-media-block edwp-block js-wp-block-media-block wp-block-media-block--video wp-block-media-block--content-left layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n                    <div class=\"wp-block-media-block__content\">\n                <div class=\"content\">\n                    <div class=\"edwp-component edwp-fade-in\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The evolution of consumer loyalty<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p class=\"p1\">Brandon Bichler, Partner and Anya Haarhoff, Associate Partner explore how consumer loyalty is evolving in a fast moving and increasingly unpredictable market.<\/p>\n<p class=\"p1\">Staying culturally relevant, responsive and present across channels is now critical to maintaining brand relevance, protecting reputation and sustaining long term growth.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-gb\/cpg-and-retail-in-an-ever-changing-market\/\" class=\"btn btn--primary-purple\"><span>Listen to the full conversation<\/span><\/a>        <\/div>\n        <\/div>                <\/div>\n            <\/div>\n        \n        \n                    <div class=\"wp-block-media-block__video\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio--\"\n                        data-video-id=\"mfibbq9ctn\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=true playButton=true smallPlayButton=true playbar=true volumeControl=true settingsControl=true fullscreenButton=true muted=false fitStrategy=cover qualityMin=1080\"\n                        >\n                    <div class=\"wistia_responsive_padding\">\n                <div class=\"wistia_responsive_wrapper\">\n                    <div class=\"js-wistia-lazy\">\n                        <div class=\"wistia_swatch\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/fast.wistia.com\/embed\/medias\/mfibbq9ctn\/swatch\"\n                                class=\"wistia_swatch__image\"\n                                alt=\"\"\n                                aria-hidden=\"true\"\n                            \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-3  wp-block-cards--resources wp-block-cards--case_study js-cards\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Client spotlight<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We get involved. 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These are some of the ways we\u2019ve helped our clients change the game.<\/p>\n                <\/div>\n                    <\/div>\n                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/case-studies\/\" class=\"btn btn--primary-purple\"><span>View more<\/span><\/a>        <\/div>\n        <\/div>                            <div\n                    class=\"swiper wp-block-cards__swiper js-cards-swiper\"\n                    data-columns=\"3\"\n                    data-rows=\"1\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper edwp-row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            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24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Data &amp; Analytics            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/us-based-e-commerce-store-enterprise-data-warehouse-and-reporting\/' class='wp-component-card__title'>\n            <h2>\n                US-based e-commerce store: Enterprise data warehouse and reporting\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Data &amp; Analytics            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                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17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"484\" 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20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Customer Understanding            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/leading-online-marketplace-platform-unifying-buyer-seller-experiences-to-drive-customer-centric-product-strategy\/' class='wp-component-card__title'>\n            <h2>\n                Leading online marketplace platform: Unifying buyer &amp; seller experiences to drive customer-centric product strategy\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Understanding            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    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10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"492\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/metacore-featured.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/metacore-featured.jpg 820w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/metacore-featured-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/metacore-featured-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/metacore-featured-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/metacore-featured-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/metacore-featured-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/metacore-featured-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/metacore-featured-767x460.jpg.webp 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/492;\" data-original-sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Brand Strategy &amp; Positioning            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/metacore-up-levelling-mobile-game-creative-for-millennial-women\/' class='wp-component-card__title'>\n            <h2>\n                Metacore: up-levelling mobile game creative for millennial women\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Brand Strategy &amp; Positioning            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"492\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Untitled-design-17-2.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Untitled-design-17-2.jpg 820w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Untitled-design-17-2-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Untitled-design-17-2-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Untitled-design-17-2-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Untitled-design-17-2-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Untitled-design-17-2-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Untitled-design-17-2-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Untitled-design-17-2-767x460.jpg.webp 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/492;\" data-original-sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Digital Strategy            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/a-british-department-store-generating-record-breaking-marketing-metrics\/' class='wp-component-card__title'>\n            <h2>\n                A British department store: generating record-breaking marketing metrics\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Luxury &amp; Fashion            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Strategy            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"515\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/51-shutterstock_2360633595.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/51-shutterstock_2360633595.jpg 820w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/51-shutterstock_2360633595-300x188.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/51-shutterstock_2360633595-768x482.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/51-shutterstock_2360633595-83x52.jpg.webp 83w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/51-shutterstock_2360633595-319x200.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/51-shutterstock_2360633595-479x301.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/51-shutterstock_2360633595-567x356.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/51-shutterstock_2360633595-767x482.jpg.webp 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/515;\" data-original-sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Business Model Innovation            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/sports-outdoor-fashion-brands-company-delivering-a-growth-strategy\/' class='wp-component-card__title'>\n            <h2>\n                Sports, outdoor &amp; fashion brands company: delivering a growth strategy\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Luxury &amp; Fashion            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Business Model Innovation            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                      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17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"553\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/108-shutterstock_2548213813.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/108-shutterstock_2548213813.jpg 820w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/108-shutterstock_2548213813-300x202.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/108-shutterstock_2548213813-768x518.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/108-shutterstock_2548213813-77x52.jpg.webp 77w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/108-shutterstock_2548213813-319x215.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/108-shutterstock_2548213813-479x323.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/108-shutterstock_2548213813-567x382.jpg.webp 567w, 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href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/uk-department-store\/' class='wp-component-card__title'>\n            <h2>\n                UK department store\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                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9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                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9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                        <\/div>\n                        <div class=\"wp-block-cards__pagination js-cards-pagination\"><\/div>\n                        <div class=\"wp-block-cards__nav-arrow js-cards-nav-next\">\n                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 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Consumer Goods            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2024\/12\/retail-and-consumer-goods.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2024\/12\/retail-and-consumer-goods.jpg 2400w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-2048x1229.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-767x460.jpg.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-1023x614.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-1278x767.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-1378x827.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2024\/12\/retail-and-consumer-goods-1640x984.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1440;\" data-original-sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/top-5-disruptive-forces-and-critical-success-factors-for-the-consumer-packaged-goods\/' class='wp-component-card__title'>\n            <h2>\n                Top 5 disruptive forces and critical success factors for the consumer packaged goods industry\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/12\/Retail-trends-2023.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Retail trends 2023\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/12\/Retail-trends-2023.jpg 2400w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-2048x1229.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-767x460.jpg.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-1023x614.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-1278x767.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-1378x827.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/12\/Retail-trends-2023-1640x984.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1440;\" data-original-sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/2023-trends-retail\/' class='wp-component-card__title'>\n            <h2>\n                2023 trends: retail\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Experience            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Understanding            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/11\/Retail.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Grocery article\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/11\/Retail.jpg 2400w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-1536x922.jpg.webp 1536w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-2048x1229.jpg.webp 2048w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-767x460.jpg.webp 767w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-1023x614.jpg.webp 1023w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-1278x767.jpg.webp 1278w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-1378x827.jpg.webp 1378w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/11\/Retail-1640x984.jpg.webp 1640w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1440;\" data-original-sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/are-you-loyal-to-one-grocer-they-might-all-have-more-in-common-than-you-think\/' class='wp-component-card__title'>\n            <h2>\n                Are you loyal to one grocer? They might all have more in common than you think&#8230;\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/09\/Building-retail-businesses-from-the-ground-up.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Building retail businesses from the ground up\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/09\/Building-retail-businesses-from-the-ground-up.jpg 2400w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/09\/Building-retail-businesses-from-the-ground-up-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/09\/Building-retail-businesses-from-the-ground-up-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2022\/09\/Building-retail-businesses-from-the-ground-up-768x461.jpg.webp 768w, 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viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/building-retail-businesses-from-the-ground-up\/' class='wp-component-card__title'>\n            <h2>\n                Building retail businesses from the ground up\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                    <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Retail &amp; Consumer Goods            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"1200\" height=\"720\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/03\/Omnichannel.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2022\/03\/Omnichannel.jpg 1200w, 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src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/720;\" data-original-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/omnichannel-is-a-circular-journey\/' class='wp-component-card__title'>\n            <h2>\n                Omnichannel is a circular journey\n     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17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource wp-component-card--no-image wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            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18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content 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href='https:\/\/www.elixirr.com\/en-gb\/sustainability-is-the-new-innovation\/' class='wp-component-card__title'>\n            <h2>\n                Sustainability is the new innovation\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Retail            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Sustainability            <\/div>\n                <\/div>\n                        <\/div>\n                            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\/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 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9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 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18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--resource 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34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Articles            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/fireside-chat-demystifying-dtc\/' class='wp-component-card__title'>\n            <h2>\n                Fireside chat: Demystifying DTC Part 1\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                        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class=\"wp-component-card__content edwp-row-load\">\n                                <a href='https:\/\/www.elixirr.com\/en-gb\/industries\/retail-consumer-goods\/retail\/' class='wp-component-card__title'>\n            <h2>\n                Retail Consulting\n            <\/h2>\n        <\/a>                                    <div class=\"wp-component-card__description\">\n                    With technology, sustainability and digitisation driving the market, luxury and fashion\u00a0                <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            15 October 2025                        <\/p>\n                                                        <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow 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