{"id":66275,"date":"2026-07-01T15:49:15","date_gmt":"2026-07-01T15:49:15","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&#038;p=66275"},"modified":"2026-07-01T16:28:21","modified_gmt":"2026-07-01T16:28:21","slug":"accelerating-strategy-execution-to-unlock-profitability","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/accelerating-strategy-execution-to-unlock-profitability\/","title":{"rendered":"Accelerating Strategy Execution to Unlock Profitability"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p><span class=\"NormalTextRun SCXW22884826 BCX0\">A global IT services provider faced stagnating growth<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">, pressured bottom-line<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0and struggled to translate strategic ambition<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0post-divestment<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0into measurable results. We\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">helped\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">sharpen its commercial focus,\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">aligned<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">governance, and\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">boosted\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">delivery<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0discipline<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">. Within four months, the company\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">accelerated<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">a new strategic segment<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0by<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0secur<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">ing<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a020 new\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">customers and<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">delivered\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">3x\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">on their\u00a0<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">bottom-line<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">\u00a0at end year<\/span><span class=\"NormalTextRun SCXW22884826 BCX0\">.<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Outcome 1: Landed 20 new customers in four months in a newly prioritised strategic segment<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Outcome 2:\u00a0Delivered\u00a03x\u00a0bottom-line performance\u00a0by year end through cost and project\u00a0delivery optimisation<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Outcome 3:\u00a0<\/span><span data-contrast=\"none\">Aligned\u00a0the\u00a0commercial\u00a0delivery\u00a0model across offerings\u00a0and project types, supported by\u00a0a\u00a0KPI cockpit<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p><span class=\"TextRun SCXW31943442 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW31943442 BCX0\">The IT services market was becoming increasingly competitive, with mounting pricing pressure and growing demand for specialised, high-value\u00a0<\/span><span class=\"NormalTextRun SCXW31943442 BCX0\">expertise<\/span><span class=\"NormalTextRun SCXW31943442 BCX0\">. Enterprise clients expected greater differentiation and measurable business impact from their technology partners. Despite its strong capabilities, our client had experienced stagnating growth and recognised that its existing strategy would not deliver the desired outcomes. The business needed greater commercial focus, clearer\u00a0<\/span><span class=\"NormalTextRun SCXW31943442 BCX0\">governance<\/span><span class=\"NormalTextRun SCXW31943442 BCX0\">\u00a0and stronger execution discipline to align delivery capacity and\u00a0<\/span><span class=\"NormalTextRun SCXW31943442 BCX0\">expertise<\/span><span class=\"NormalTextRun SCXW31943442 BCX0\">\u00a0with evolving market demand.<\/span><\/span><span class=\"EOP Selected SCXW31943442 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW102601457 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102601457 BCX0\">Following the divestment of a significant part of the business, our client had repositioned itself from an IT infrastructure provider to a pure consultancy. While strategic priorities had been defined at\u00a0<\/span><span class=\"NormalTextRun SCXW102601457 BCX0\">a high level<\/span><span class=\"NormalTextRun SCXW102601457 BCX0\">, they struggled to translate them into measurable commercial results. Improving performance required sharper customer segment prioritisation, stronger delivery governance and more disciplined management of pricing,\u00a0<\/span><span class=\"NormalTextRun SCXW102601457 BCX0\">costs<\/span><span class=\"NormalTextRun SCXW102601457 BCX0\">\u00a0and capacity. The transformation was further complicated by organisational change fatigue and limited visibility into commercial performance following the divestment and ERP platform changes.<\/span><\/span><span class=\"EOP Selected SCXW102601457 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p><span class=\"TextRun SCXW235955784 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW235955784 BCX0\">We conducted a structured assessment of commercial performance,\u00a0<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">governance<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">\u00a0and execution readiness, working alongside leadership and embedding ourselves within existing strategic workstreams. Together, we refined strategic priorities,\u00a0<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">identified<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">\u00a0the highest-value commercial\u00a0<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">opportunities<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">\u00a0and defined the conditions\u00a0<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">required<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">\u00a0for successful execution. We helped redesign the commercial operating model,\u00a0<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">established<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">\u00a0clearer ownership of margins, developed a measurable execution\u00a0<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">roadmap<\/span><span class=\"NormalTextRun SCXW235955784 BCX0\">\u00a0and introduced a KPI cockpit to provide leadership with real-time visibility of performance.<\/span><\/span><span class=\"EOP Selected SCXW235955784 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The impact<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p><span class=\"TextRun SCXW56209975 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW56209975 BCX0\">Within four months, the business secured 20 new customers in a newly prioritised strategic segment,\u00a0<\/span><span class=\"NormalTextRun SCXW56209975 BCX0\">demonstrating<\/span><span class=\"NormalTextRun SCXW56209975 BCX0\">\u00a0immediate commercial momentum. Better control of capacity, pricing,\u00a0<\/span><span class=\"NormalTextRun SCXW56209975 BCX0\">costs<\/span><span class=\"NormalTextRun SCXW56209975 BCX0\">\u00a0and margins contributed to a threefold improvement in bottom-line performance while creating a stronger platform for future growth. The transformation also improved leadership alignment, clarified decision-making and strengthened execution discipline across the organisation. With a more focused commercial model and greater performance visibility, the business was equipped to deliver its long-term strategic ambitions.<\/span><\/span><span class=\"EOP Selected SCXW56209975 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n        <h4 class=\"wp-component-heading text--h3 wp-block-testimonials-block__heading\">\n    Head of Commercial Excellence &amp; Strategy Owner<\/h4>        <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>The strategy process provided us with several epiphanies about new areas for us to grow in and what it takes to transform into a true consultancy. The results and implementation speak for themselves. We\u2019ve materially lifted all the key metrics in our KPI cockpit and have landed many new Tier 2 customers that are showing a lot of promise.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-3  wp-block-cards--resources wp-block-cards--case_study\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    You may also like<\/h2>        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&amp; Operating Models            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/accelerating-strategy-execution-to-unlock-profitability\/' class='wp-component-card__title'>\n            <h2>\n                Accelerating Strategy Execution to Unlock Profitability\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Technology            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Business &amp; Operating Models            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Business Strategy            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"2400\" height=\"1440\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/06\/2-6-1.jpg\" class=\"wp-component-card__image lazyload\" alt=\"Team reviewing dashboards and automation metrics\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2026\/06\/2-6-1.jpg 2400w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2026\/06\/2-6-1-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2026\/06\/2-6-1-1024x614.jpg.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2026\/06\/2-6-1-768x461.jpg.webp 768w, 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23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Generative AI            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/delivering-over-10-million-in-cost-savings-through-agentic-ai\/' class='wp-component-card__title'>\n            <h2>\n                Delivering $10m+ cost savings through agentic AI\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Business Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Technology            <\/div>\n                            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2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n<article class=\"wp-component-card 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href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/accelerating-strategy-execution-to-unlock-profitability\/' class='wp-component-card__title'>\n            <h2>\n                Accelerating Strategy Execution to Unlock Profitability\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            01 July 2026                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Technology            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