{"id":62468,"date":"2025-04-01T17:35:41","date_gmt":"2025-04-01T17:35:41","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&#038;p=62468"},"modified":"2025-12-18T13:12:58","modified_gmt":"2025-12-18T13:12:58","slug":"sports-governing-body-coaching-membership-proposition-design","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/sports-governing-body-coaching-membership-proposition-design\/","title":{"rendered":"Sports governing body: Coaching membership proposition design"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p class=\"meta-right-overview\">A premier national sports governing body in the US approached us with a bold ambition: to make America top-playing nation for a sport. Their mission extended beyond growth\u2014they aimed to bring greater diversity to the sport and set a new standard for excellence as a national governing body. However, a recent growth in the player population since COVID-19 required an increase in the number of coaches, necessary to preserve player experience and drive player retention. Therefore, to attract and retain more coaches, it was necessary to re-imagine and redesign the membership proposition for coaches in the sport.<\/p>\n<div class=\"hero-meta\">\n<ul class=\"meta-list\">\n<li>Outcome 1: Identified four possible scenarios to progress, each designed to deliver an improved end-user experience to acquire and retain coaches of the sport across all segments in the United States. One of these is set to launch this year<\/li>\n<li>Outcome 2: Built a robust cost and revenue model that forecasted membership growth, coaching population growth, and pace of implementation for each of the identified move forward scenarios<\/li>\n<li>Outcome 3: Provided guidance on industry best-practices and considerations for designing and implementing a new coaching proposition<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Growth in coach participation in the sport has been stagnant since the covid-19 pandemic. A lack of differentiators between professional and non-professional coaches in the sport has resulted in low remuneration and insufficient employment opportunities for both populations. As a result, coaches of the sport have entered adjacent coaching professions or exited coaching altogether to pursue higher-paying career opportunities.<\/p>\n<p>Our client aimed to position the US as the top-playing nation for the sport, increase diversity and set the standard as its national governing body. With the sport\u2019s recent growth, the organisation had an opportunity to shape its future. However, sustaining this momentum required expanding the coaching pool to maintain player experience and retention. To attract and retain more coaches, reimagining and redesigning the coaching membership proposition became essential.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>The team conducted over 50 stakeholder interviews to gather inputs from across the organisation, external industry experts and stakeholders from other sport governing bodies. The insights from these interviews were supplemented by desktop research to identify industry best practices and define the target state proposition. These insights formed the basis of four move-forward scenarios outlined to solve for the target state coaching proposition. Each scenario was detailed with a business case, including an operational structure, governance model, cost, revenue and pace of implementation estimates, and qualitative analysis of the associated opportunities, risks and dependencies.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Impact<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>With a strong foundation in place, our client is now equipped to take action and drive real change. Once fully implemented, this proposition will be instrumental in transforming and sustaining the future health of the sport in the U.S.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-call-to-action edwp-block js-wp-block-call-to-action layout--spacing-y bg--none wp-block-call-to-action--has-centred-content\"\n    >\n    <div class=\"container\">\n        <div class=\"wp-block-call-to-action__content\">\n            <div class=\"edwp-component edwp-fade-in\">\n                                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-gb\/services\/strategy-transformation-consulting\/business-strategy\/\" class=\"btn btn--primary-purple\"><span>Business Strategy<\/span><\/a>        <\/div>\n        <\/div>        <\/div>\n\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block 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src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 820px; --smush-placeholder-aspect-ratio: 820\/492;\" data-original-sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Target Operating Model            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/leading-f1-team-optimising-project-management-for-digital-engineering-transformation\/' 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https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Coaching-membership-proposition-design2400x1440-1024x614-1-767x460.webp 767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Business Strategy            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/sports-governing-body-coaching-membership-proposition-design\/' class='wp-component-card__title'>\n            <h2>\n                Sports governing body: Coaching membership proposition design\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            01 April 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Sports            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Business Strategy            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n    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