{"id":62458,"date":"2025-04-01T12:48:44","date_gmt":"2025-04-01T12:48:44","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&#038;p=62458"},"modified":"2025-11-25T15:11:51","modified_gmt":"2025-11-25T15:11:51","slug":"leading-us-based-insurer-driving-100m-of-financial-benefits-through-design-and-execution","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/leading-us-based-insurer-driving-100m-of-financial-benefits-through-design-and-execution\/","title":{"rendered":"Leading US-based insurer: Driving $100m of financial benefits through design and execution"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p class=\"meta-right-overview\">Together with a leading US-based insurer, we drove transformation and enabled faster-go-to market times for innovation life insurance productions resulting in over $100M in financial benefits.<\/p>\n<p>We drove the delivery of a market-ready MVP in just six months, enhancing consumer experience and offerings, while training 250+ senior leaders in design thinking and rapid prototyping, to foster a digital-first culture.<\/p>\n<div class=\"hero-meta\">\n<ul class=\"meta-list\">\n<li>Outcome 1: $100M+ of financial benefits driven by transformation<\/li>\n<li>Outcome 2: Trained 250+ senior leaders in design thinking and rapid prototyping<\/li>\n<li>Outcome 3: Developed a market-ready MVP version of the product to launch in just six months<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>The life insurance industry is being disrupted by technological advancements and shifting consumer expectations. Traditional operating models that are slow to innovate struggle to meet the needs of digitally-savvy consumers who increasingly demand personalised, flexible products and seamless digital experiences. At the same time, competition is intensifying as insurers are under pressure to deliver products faster and with greater value. To remain competitive, our client needed to rethink their approach, creating a product that catered to evolving customer needs while building the digital infrastructure to enable rapid, agile execution. This challenge sparked the need for transformation in both product development and operational models.<\/p>\n<p>Adding to this complexity, the CEO was under pressure to deliver a \u2018digital transformation\u2019 that had already been announced to the market. When initial efforts did not meet expectations, they turned to us as a trusted partner to deliver the results they needed. We stepped in to not only define a clear transformation roadmap but also to execute it with precision, ensuring that the organisation could meet its ambitious goals. Through close collaboration and a relentless focus on delivering value, we empowered the client to regain market confidence and position themselves as a leader in the evolving digital landscape.<\/p>\n<p>Our client faced the challenge of developing a new life insurance product that would appeal to a target demographic by addressing multiple financial needs and maintaining engagement post-policy issue. They also needed to build and execute a digital capability and operating model that would enable rapid product launches while enhancing the overall consumer experience, offerings and business outcomes. Defining the product concept and aligning it with a scalable, digital-first operating model was critical to achieving these goals. The challenge required transforming traditional processes and cultivating a culture of innovation to drive speed, agility and consumer-centricity.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We hosted an executive immersion in Silicon Valley to showcase disruptions in the insurance industry, inspiring leadership with new perspectives. We then ran design thinking and rapid prototyping sessions, training 250+ employees in customer-centric, agile methods. We defined the operating blueprint for a digital factory, embedding a new way of working. Finally, we supported the execution of a digital transformation program, leveraging digital studios, automation, omnichannel and eDelivery initiatives to enhance the overall customer experience. This approach empowered the organisation to innovate quickly and deliver customer-focused solutions at pace.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    Impact<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>We established a digital factory and supporting infrastructure, enabling customer-centric design and improvements in existing solutions. A robust set of tools were implemented, aligning over 170 digital initiatives, ensuring benefits were tracked and interventions made proactively to stay ahead of schedule. We trained 250+ senior leaders in design thinking and rapid prototyping, creating high-fidelity prototypes now advancing to MVP.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>Elixirr\u2019s collaborative approach helped our teams to think differently about the tools and systems they launch, enabling us to address issues limiting adoption.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <div class=\"wp-component-testimonial__cite\">\n                SVP: IT Digital Strategy            <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-call-to-action edwp-block js-wp-block-call-to-action layout--spacing-y bg--none wp-block-call-to-action--has-centred-content\"\n    >\n    <div class=\"container\">\n        <div class=\"wp-block-call-to-action__content\">\n            <div class=\"edwp-component edwp-fade-in\">\n                                        <div class=\"wp-component-content__buttons\">\n            <a href=\"https:\/\/www.elixirr.com\/en-gb\/services\/digital-experience\/digital-strategy\/\" class=\"btn btn--primary-purple\"><span>Digital Strategy<\/span><\/a>        <\/div>\n        <\/div>        <\/div>\n\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-y bg--none wp-block-cards--columns-3  wp-block-cards--resources wp-block-cards--case_study\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 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  <div class=\"wp-component-tags__tag\">\n                Insurance            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Customer Experience            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                            <span class='edwp-svg '><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 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  Building a digital future from the customer backwards\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            06 June 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Insurance            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Strategy            <\/div>\n                <\/div>\n                        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10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--case_study wp-block-cards__card            wp-component-card--link js-card-link\n        edwp-fade-in\">\n            <figure class=\"wp-component-card__image-wrapper\">\n                            <img decoding=\"async\" width=\"820\" height=\"492\" data-src=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440.jpg\" class=\"wp-component-card__image lazyload\" alt=\"\" data-srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440.jpg 820w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440-300x180.jpg.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440-768x461.jpg.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440-87x52.jpg.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440-319x191.jpg.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440-479x287.jpg.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440-567x340.jpg.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/smush-webp\/2025\/10\/Unlocking-future-ready-mindsets-and-driving-innovation-through-immersions-1440-767x460.jpg.webp 767w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" 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13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Breakthrough Imperatives            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/a-leading-global-insurer-unlocking-future-ready-mindsets-and-driving-innovation-through-immersions\/' class='wp-component-card__title'>\n            <h2>\n                A leading global insurer: Unlocking future ready mindsets and driving innovation through immersions\u00a0\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            03 June 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Insurance            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Breakthrough Imperatives            <\/div>\n                <\/div>\n                        <\/div>\n           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10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n<\/span>                                            <\/button>\n                <\/div>\n                                            <\/div>\n<\/article>\n                <\/div>\n                                            <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-form-block edwp-block layout--spacing-y bg--none 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srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Leading-US-financial-services-group-2400x1440-1-1024x614-1.webp 1024w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Leading-US-financial-services-group-2400x1440-1-1024x614-1-300x180.webp 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Leading-US-financial-services-group-2400x1440-1-1024x614-1-768x461.webp 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Leading-US-financial-services-group-2400x1440-1-1024x614-1-87x52.webp 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Leading-US-financial-services-group-2400x1440-1-1024x614-1-319x191.webp 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Leading-US-financial-services-group-2400x1440-1-1024x614-1-479x287.webp 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Leading-US-financial-services-group-2400x1440-1-1024x614-1-567x340.webp 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/11\/Leading-US-financial-services-group-2400x1440-1-1024x614-1-767x460.webp 767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Digital Strategy            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/leading-us-based-insurer-driving-100m-of-financial-benefits-through-design-and-execution\/' class='wp-component-card__title'>\n            <h2>\n                Leading US-based insurer: Driving $100m of financial benefits through design and execution\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            01 April 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Insurance            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Strategy            <\/div>\n                <\/div>\n                        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