{"id":56697,"date":"2025-02-04T16:57:58","date_gmt":"2025-10-14T14:37:14","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&p=56697"},"modified":"2025-10-31T13:49:40","modified_gmt":"2025-10-31T13:49:40","slug":"microsoft-shaping-the-security-industry-with-rich-b2b-thought-leadership","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/microsoft-shaping-the-security-industry-with-rich-b2b-thought-leadership\/","title":{"rendered":"Microsoft: shaping the security industry with rich B2B thought leadership\u00a0"},"content":{"rendered":"\n
\n
\n

As a trusted insights partner across Microsoft\u2019s B2B businesses, we have collaborated on numerous thought leadership initiatives. Our work strengthens Microsoft\u2019s position as a leading global voice, providing valuable insights that shape industry conversations.<\/p>\n

\n
    \n
  • Outcome 1: Developed a collaborative content series, \u2018IoT Signals\u2019 which was named the most influential publication on IoT<\/li>\n
  • Outcome 2: Helped Microsoft to maintain its position as a respected global thought leader<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The challenge<\/h2>
    \n
    \n
    \n

    Microsoft\u2019s thought leadership initiatives attract significant attention in trade media and on platforms like Reddit and Discord where IT professionals exchange ideas. Together, we saw an opportunity to drive meaningful conversations around security, data privacy and more.<\/p>\n

    We were brought in to help Microsoft lead the conversation on emerging B2B topics. Microsoft wanted to engage IT, business and security decision-makers across the globe to understand topics like investment in IoT, data security and data privacy \u2013 uncovering the current state as well as illuminating future trends and needs.<\/p>\n

    <\/div>\n

    As a trusted insights partner across Microsoft\u2019s B2B businesses, we have collaborated on numerous thought leadership initiatives. Our work strengthens Microsoft\u2019s position as a leading global voice, providing valuable insights that shape industry conversations.<\/p>\n

    \n<\/div>\n

    <\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The approach<\/h2>
    \n
    \n

    Through forward-thinking insights, compelling authorship and impactful design, we helped Microsoft maintain its position as a respected global thought leader, staying top of mind with B2B customers across various industries. We designed several multi-faceted engagements, integrating primary research with thoughtful storytelling and compelling deliverables. Studies included multi-national quantitative and qualitative research as well as expert interviews. Leveraging a highly collaborative approach we worked with dozens of Microsoft stakeholders to develop and deliver the work.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    The conversations sparked by our work, along with media coverage, conference discussions, podcasts features and sales inquiries, have reinforced Microsoft\u2019s expertise in key areas like data security, data privacy and the Internet of Things. Notably, our research led to the creation of the \u2018IoT Signals\u2019 content series, which was recognised as the most \u201cinfluential publication\u201d on IoT in 2019.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":56701,"template":"","related_service":[369],"related_industry":[69],"class_list":["post-56697","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMicrosoft: shaping the security industry with rich B2B thought leadership\u00a0 - Elixirr<\/title>\n<meta name=\"description\" content=\"Explore how Microsoft partnered with Elixirr to elevate its B2B voice in the security sector, shaping industry dialogue and driving thought leadership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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