{"id":55909,"date":"2025-04-25T15:16:58","date_gmt":"2025-10-13T12:23:00","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&#038;p=55909"},"modified":"2025-12-17T13:40:11","modified_gmt":"2025-12-17T13:40:11","slug":"jtc-a-full-website-redesign-with-enhanced-ux-ui-and-ongoing-optimisation","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/jtc-a-full-website-redesign-with-enhanced-ux-ui-and-ongoing-optimisation\/","title":{"rendered":"JTC: A full website redesign with enhanced UX, UI and ongoing optimisation"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p class=\"meta-right-overview\">JTC, a publicly listed global professional services firm with expertise in fund, corporate and private client services, sought a comprehensive website overhaul to improve usability, optimise lead generation functionality and align with modern design trends.<\/p>\n<div class=\"hero-meta\">\n<ul class=\"meta-list\">\n<li>Outcome 1: Developed a more intuitive and user-friendly website with streamlined navigation<\/li>\n<li>Outcome 2: Enhanced site performance and mobile responsiveness, leading to improved user engagement and lead generation<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p><span data-contrast=\"auto\">The JTC website needed a refresh to enhance its design, improve navigation and optimise lead-generation to support the company\u2019s ambitious organic growth targets. Additionally, as several of JTC\u2019s services had grown and evolved, the website also needed a redesign to better reflect current market trends and enhance the overall user experience (UX),<\/span>\u00a0<span data-contrast=\"auto\">user interface (UI) and functionality.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To address these needs, a comprehensive approach was necessary, including UX research to identify user requirements, UI design to improve navigation and accessibility and visual design to refresh the site\u2019s aesthetics. Front-end and back-end development were essential to ensure smooth functionality, while strong project management was required to deliver a seamless, on-time transformation.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <div class=\"case-study-challenge-block\">\n<p>\n    The services we provided included UX research, web design, web development, basic SEO and Google Analytics setup for launch, with a marketing retainer to support ongoing optimisation post-launch.\n  <\/p>\n<p><strong>UX research and discovery<\/strong><\/p>\n<p>\n    The UX phase was crucial in gaining a deep understanding of the client\u2019s business. We conducted stakeholder kick-offs, outside-in research, website polls, data reviews and remote interviews, gathering valuable insights that informed the entire redesign process.\n  <\/p>\n<p><strong>Design and development<\/strong><\/p>\n<p>\n    Building on insights from the UX research, we moved into UI design, applying a refreshed visual language. The design focused on creating a simpler, more intuitive user experience to improve usability across the site. Following the design phase, front-end and back-end development ensured the site was functional, responsive and seamless across devices.\n  <\/p>\n<p><strong>Addressing content gaps<\/strong><\/p>\n<p>\n    During development, we identified content that could not be automatically exported or imported to the new site. This created an opportunity to collaborate closely with the JTC team to assist with loading specific website content. The work was tracked as part of the marketing retainer, ensuring the project remained on schedule for launch.\n  <\/p>\n<p><strong>Meeting client expectations<\/strong><\/p>\n<p>\n    Throughout the project, we maintained regular status updates and review sessions, both internally and with the client. JTC set ambitious standards for quality, delivery and timing, and we worked closely with them to meet\u2014and exceed\u2014these expectations across the UX, UI and build phases.\n  <\/p>\n<p><strong>Ongoing support and future growth<\/strong><\/p>\n<p>\n    Following launch, a marketing retainer was implemented to support continuous growth and optimisation. This not only reinforced the success of the initial work but also strengthened the long-term partnership.\n  <\/p>\n<\/div>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The value delivered<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>From a web design and build perspective, <a href=\"https:\/\/www.jtcgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">the website<\/a> is much more user friendly and engaging. It\u2019s immediately clear when you land on the website what the JTC Group offers. The site navigation is much simpler, and this helps to optimise specific CTAs, including lead generation.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>When we started this process, we were looking for a partner that could help take our digital presence (and digital marketing more widely) to another level. Based on the feedback I\u2019ve received to date, as well as using and reflecting on the site, we have met that goal. I am incredibly proud of our JTC team and also thankful for everyone on the Elixirr side who made it happen, a true partnership.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <div class=\"wp-component-testimonial__cite\">\n                David Vieira, Chief Communications Officer, JTC            <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55923,"template":"","related_service":[353],"related_industry":[69],"class_list":["post-55909","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is 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srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/JTC-case-study-1440-1-1.png 820w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/JTC-case-study-1440-1-1-300x180.png 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/JTC-case-study-1440-1-1-768x461.png 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/JTC-case-study-1440-1-1-87x52.png 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/JTC-case-study-1440-1-1-319x191.png 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/JTC-case-study-1440-1-1-479x287.png 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/JTC-case-study-1440-1-1-567x340.png 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/JTC-case-study-1440-1-1-767x460.png 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Digital Design &amp; Build            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/jtc-a-full-website-redesign-with-enhanced-ux-ui-and-ongoing-optimisation\/' class='wp-component-card__title'>\n            <h2>\n                JTC: A full website redesign with enhanced UX, UI and ongoing optimisation\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            25 April 2025                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Business Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Design &amp; Build            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                    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