{"id":55794,"date":"2024-08-19T12:28:30","date_gmt":"2025-10-13T10:21:59","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&#038;p=55794"},"modified":"2025-11-06T13:34:05","modified_gmt":"2025-11-06T13:34:05","slug":"institute-of-directors-improving-digital-visibility-and-conversion-rates","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/institute-of-directors-improving-digital-visibility-and-conversion-rates\/","title":{"rendered":"Institute of Directors: improving digital visibility and conversion rates"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p class=\"meta-right-overview\">The Institute of Directors (IoD) has been a beacon of leadership and governance in the UK since 1903. In 2023, the IoD set ambitious goals to increase membership and revenue from professional development courses. With our expertise in SEO, the IoD not only met but surpassed these objectives, resulting in significant improvements in their digital visibility and conversion rates.<\/p>\n<div class=\"hero-meta\">\n<ul class=\"meta-list\">\n<li>Outcome 1: Achieved a 61.16% increase in organic keywords ranked in the top 3<\/li>\n<li>Outcome 2: Enhanced membership numbers by 15%, meeting the targeted growth<\/li>\n<li>Outcome 3: Organic search alone contributed to 49.54% of the total revenue target for professional development<\/li>\n<li>Outcome 4: Influenced 72.55% of total conversion pathways through organic searc<\/li>\n<\/ul>\n<\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <div class=\"case-study-challenge-block\">\n<p><span data-contrast=\"auto\">The IoD sought to amplify its digital footprint and bolster both revenue and membership acquisition through enhanced organic search strategies.\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The challenge was to optimise and leverage the existing site\u2019s capabilities to achieve<\/span><span data-contrast=\"none\">\u00a0greater<\/span>\u00a0<span data-contrast=\"auto\">visibility and conversion rates in alignment with the IoD\u2019s ambitious business objectives.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <div class=\"case-study-challenge-block\">\n<p><span data-contrast=\"auto\">Our team implemented a multi-faceted SEO strategy aimed at achieving an\u00a0<\/span><span data-contrast=\"none\">ideal\u00a0<\/span><span data-contrast=\"auto\">balance between branding and search optimisation. This strategic endeavour involved restructuring of web pages to enhance their alignment with SEO best practices, alongside a targeted optimisation of high-value keywords to maximise digital reach.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, the team addressed various technical and performance issues to smooth out any operational glitches. To further amplify early-stage visibility in the customer\u2019s journey, efforts were expanded to incorporate a thorough content audit and a detailed keyword gap analysis, aiming to identify and seize untapped opportunities within the digital landscape.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"case-study-challenge-block\"><\/div>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The value delivered<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p><span data-contrast=\"auto\">The strategic SEO enhancements led to record-breaking organic search results, dramatically increasing traffic and conversion rates. The IoD witnessed a remarkable transformation in its revenue from professional development courses and membership growth, substantially exceeding their targets.\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This success not only fortified the IoD\u2019s status as a vanguard of director education and professional networking but also showcased the potent impact of expertly crafted digital strategies in a competitive landscape.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>Working with the wider team at Elixirr Digital has been a true partnership in elevating our SEO game. Their expertise \u2013 from strategy to execution \u2013 has seamlessly integrated with our existing efforts, fuelling consistent progress towards higher search rankings and a growing pipeline of qualified leads. We\u2019ve always felt informed and involved throughout the process, thanks to their exceptional communication and transparent reporting. It\u2019s like having an extension of our own team, sharing our goals and celebrating our wins.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <div class=\"wp-component-testimonial__cite\">\n                Stanimir Vasev\u202f &#8211; Digital Marketing Manager, IoD\u202f            <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55812,"template":"","related_service":[41],"related_industry":[69],"class_list":["post-55794","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with 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34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Digital Marketing            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/institute-of-directors-improving-digital-visibility-and-conversion-rates\/' class='wp-component-card__title'>\n            <h2>\n                Institute of Directors: improving digital visibility and conversion rates\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            19 August 2024                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Business Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Digital Marketing            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                       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