{"id":55739,"date":"2025-04-29T13:00:00","date_gmt":"2025-10-13T09:09:34","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&p=55739"},"modified":"2025-11-03T14:01:16","modified_gmt":"2025-11-03T14:01:16","slug":"how-a-global-cpg-company-unlocked-sustainable-packaging-at-scale","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/how-a-global-cpg-company-unlocked-sustainable-packaging-at-scale\/","title":{"rendered":"How a global CPG company unlocked sustainable packaging at scale"},"content":{"rendered":"\n
\n
\n

A global food and beverage company\u2019s R&D team partnered with us to advance a stalled sustainable packaging initiative. By transforming organisational alignment and securing executive sponsorship, the team accelerated its timeline by up to two years \u2013 turning a once-isolated R&D effort into a company-wide strategic priority with breakthrough market potential.<\/p>\n

\n
    \n
  • Outcome 1: Secured CEO and senior leadership support, transforming a stalled initiative into a strategic enter-prise priority \u2013 moving biodegradable packaging from R&D into the core business<\/li>\n
  • Outcome 2: Positioned the company to lead a multi-billion-dollar sustainable packaging market, with the CEO publicly committing to defining what is means to be a truly sustainable company<\/li>\n
  • Outcome 3: Established a new cadre of leaders equipped to drive future innovations and enterprise-wide change<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The challenge<\/h2>
    \n
    \n

    A global food and beverage company had spent over a decade developing industry-leading biodegradable packaging, yet the initiative remained stuck in R&D. Despite its potential to revolutionise sustainability in packaging, the project lacked executive sponsorship, alignment across business units and a clear path forward. Organisational complexity, entrenched hierarchy and siloed decision-making left the team without the influence or support needed to scale the innovation. In a business where marketing and sales drive strategic priorities, the absence of cross-functional backing rendered the effort stagnant. The team knew the technology\u2019s potential \u2013 but needed a breakthrough in organisational alignment to bring it to life.<\/p>\n

    The core challenge was organisational, not technical. Despite years of R&D, the biodegradable packaging initiative couldn\u2019t move forward without buy-in from senior leadership and key business units. The team faced a multi-layered, hierarchical decision-making environment with no clear path for enterprise-wide alignment. Marketing and sales \u2013 critical drivers of strategic initiatives \u2013 were disengaged, viewing the project as a niche R&D effort rather than a business imperative. Without a champion at the executive level, the innovation risked being shelved. The team needed to break through cultural inertia, reframe the project\u2019s value and gain support from leaders who initially saw it as peripheral.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The approach<\/h2>
    \n
    \n
    \n

    Our approach began with revealing and unhooking from the past, which guided the team to surface hidden assumptions that were stalling progress \u2013 namely, that decision-making in the organisation was too complex and hierarchical to navigate. Once these mental models were exposed, the team saw new possibilities for influence and alignment. Additionally, we worked with them to invent and implement bold new actions and strategic enrolment conversations. They reimagined their role, engaged executives across regions and functions and reframed the initiative as a business-critical opportunity. This shift empowered them to build cross-functional alignment, gain CEO sponsorship and transform the project into an enterprise-wide priority.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    The project advanced one to two years ahead of schedule \u2013 an unprecedented acceleration for a 12-year R&D initiative. The team secured direct engagement with the CEO and earned enterprise-wide alignment, transforming the project from a siloed technical effort into a strategic priority. 46 key executives across global markets endorsed the initiative, and the business case was significantly strengthened to reflect its market potential. As a result, the company is now positioned to lead a sustainable packaging market worth tens of billions of dollars. Additionally, the team\u2019s success built internal leadership capacity and introduced breakthrough thinking across future innovation efforts.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55756,"template":"","related_service":[43],"related_industry":[442,65],"class_list":["post-55739","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow a global CPG company unlocked sustainable packaging at scale - Elixirr<\/title>\n<meta name=\"description\" content=\"A global CPG company accelerated its sustainable packaging initiative by up to 2 years \u2014 moving biodegradable packaging from R&D into core business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Global-CPG-Company-with-Revenue-of-Over-81B2400x1440.jpg 820w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Global-CPG-Company-with-Revenue-of-Over-81B2400x1440-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Global-CPG-Company-with-Revenue-of-Over-81B2400x1440-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Global-CPG-Company-with-Revenue-of-Over-81B2400x1440-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Global-CPG-Company-with-Revenue-of-Over-81B2400x1440-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Global-CPG-Company-with-Revenue-of-Over-81B2400x1440-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Global-CPG-Company-with-Revenue-of-Over-81B2400x1440-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Global-CPG-Company-with-Revenue-of-Over-81B2400x1440-767x460.jpg 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/> <div class=\"wp-component-card__preview-icon\">\n <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 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