{"id":55655,"date":"2022-08-09T09:34:21","date_gmt":"2025-10-10T13:31:14","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&p=55655"},"modified":"2025-10-31T15:13:18","modified_gmt":"2025-10-31T15:13:18","slug":"helping-a-pan-african-bank-utilise-their-data-analytics","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/helping-a-pan-african-bank-utilise-their-data-analytics\/","title":{"rendered":"Helping a Pan-African bank utilise their data & analytics"},"content":{"rendered":"\n
\n
\n

Our client, a Pan-African bank, were heavily investing into analytics technologies but were not seeing the impacts of any data in their reporting and processes. To help them get more from their investment, our Elixirr Digital team built a capability assessment model to identify the gaps in the business\u2019 analytics capabilities. Based on this, we defined the steps required to advance that capability to a state that met the organisation\u2019s needs. The result would help the bank realise the full potential of their investment and create more customer-centric products and platforms.<\/p>\n

\n
    \n
  • Outcome 1: Defined a 10-point, data maturity assessment framework<\/li>\n
  • Outcome 2: Defined 14 maturity uplift initiatives that, once executed, would bring the client\u2019s maturity level far beyond that of the industry average<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
    \n
    \n

    \n The challenge<\/h2>
    \n
    \n

    Our client, a Pan-African retail and corporate bank, were investing more into analytics technologies to gain a better understanding of their customers and performance. An internal analysis revealed that the bank\u2019s existing analytics products were severely underused for the level of functionality that was available. This was coupled with recognition that the bank didn\u2019t have the required capabilities to maximise the use of such tools, and equally weren\u2019t receiving enough value for their investment into these analytics.<\/p>\n

    To see the full potential of these solutions, our Elixirr Digital team needed to help our client gain a better understanding of the gaps in skills and knowledge in the organisation that were preventing more widespread and valuable use of these tools. This would include reviewing, benchmarking and developing their analytics capability to drive internal efficiencies and remain competitive.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The approach<\/h2>
    \n
    \n

    To better understand the current performance of the analytics capability in the organisation, our Elixirr Digital team defined a capability assessment model. This was based both on what our client needed from their analytics function, and the level of analytics maturity being displayed by their competition.<\/p>\n

    We then interviewed stakeholders across the business, from those who owned the analytics platforms to those who used them, or could benefit from them, on a daily basis. We also performed a hands-on assessment of the analytics properties themselves \u2013 the reports and metrics being used within them and the manner in which those were set up.<\/p>\n

    Based on the outcomes of this assessment, we then plotted the steps that our client would need to take to bring their analytics capability up to a level where it was worth the investment they were putting into the technology. These steps would also help the bank close the gap between their analytics capability and capabilities displayed by their competitors.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n\n\n\n

    \n
    \n

    \n The value delivered<\/h2>
    \n
    \n

    As a result of Elixirr Digital\u2019s support, we were able to define a capability \u2018uplift\u2019 roadmap. This would help drive our client\u2019s performance far beyond the market average, benefitting their growth and revenue, as well as their customer experience and satisfaction. This could be achieved in a matter of months through a combination of quick win reporting improvements, training and framework updates, more impactful data strategy definitions, advanced reporting execution and data architecture enhancements. The bank will be able to use the results to create a data-driven platform and experience for their customers and clients, helping them remain competitive and ahead of the market.<\/p>\n <\/div>\n <\/div>\n <\/div> <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55657,"template":"","related_service":[66],"related_industry":[42],"class_list":["post-55655","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHelping a Pan-African bank utilise their data & analytics - Elixirr<\/title>\n<meta name=\"description\" content=\"Elixirr helped a pan-African bank assess analytics maturity, define 14 uplift initiatives and unlock value from their data investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 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