{"id":2029,"date":"2021-10-08T12:41:28","date_gmt":"2025-10-07T09:27:06","guid":{"rendered":"https:\/\/www.elixirr.com\/en-gb\/?post_type=case_study&#038;p=2029"},"modified":"2025-11-06T12:56:04","modified_gmt":"2025-11-06T12:56:04","slug":"absa-group-building-a-digital-partnerships-ecosystem","status":"publish","type":"case_study","link":"https:\/\/www.elixirr.com\/en-gb\/case-studies\/absa-group-building-a-digital-partnerships-ecosystem\/","title":{"rendered":"Absa Group: building a digital partnerships ecosystem"},"content":{"rendered":"<section\n    class=\"wp-block-text-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p>We helped Absa Group, a tier-1 Pan-African bank, strengthen their focus on innovation by building out a digital partnerships ecosystem comprised of the world&#8217;s best VCs, start\/scale ups and corporates, and coupling it with a Digital Partnerships capability to help them fast track propositions.<\/p>\n<h2 id=\"h-context\" class=\"wp-block-heading\"><strong>Context<\/strong><\/h2>\n<p><a href=\"https:\/\/www.absa.co.za\/personal\/\">Absa<\/a>, a tier-1 Pan-African bank present across 12 African markets, was looking to strengthen their pre-existing focus on new business model innovation and growth. Absa were clear that that third party partnerships would be critical to realising this vision. They were looking to accelerate the build out of the strategy and capability to enable effective partnerships with these third parties.<\/p>\n<h2 id=\"h-why-elixirr\" class=\"wp-block-heading\"><strong>Why Elixirr?<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li>You can\u2019t out-innovate the market. To truly embed innovation into your business, partnering with startups and other corporates is key. Absa wanted to work collaboratively with a company that had experience in facilitating successful strategic partnerships to fast track progress<\/li>\n<li>Combining our own global innovation network of startups and venture capital firms with Absa\u2019s existing relationships in the market created meaningful collaboration to further enhance Absa\u2019s innovation strategy. The combined network would enable Absa to better link to market trends, gain exposure to new business models, validate internal strategies, and critically, seek out and secure partnership opportunities to support their growth agenda<\/li>\n<li>We have a long-standing relationship with Absa that has allowed us to work closely with them as one team in achieving rapid progress in the effective delivery of the strategic partnerships capability.<\/li>\n<\/ul>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-media-block edwp-block js-wp-block-media-block wp-block-media-block--video wp-block-media-block--content-top-left layout--spacing-y bg--none\"\n    >\n    <div class=\"container\">\n        \n        \n                    <div class=\"wp-block-media-block__video\">\n                    <div\n        class=\"wp-component-video-embed js-wp-component-video-embed js-wp-component-video-embed-wistia wp-component-video-embed--ratio--\"\n                        data-video-id=\"hly4e4dtsr\"\n        data-wistia-options=\"seo=false videoFoam=true controlsVisibleOnLoad=true playButton=true smallPlayButton=true playbar=true volumeControl=true settingsControl=true fullscreenButton=true muted=false fitStrategy=cover qualityMin=1080\"\n        data-autoplay=\"true\"\n                        >\n                                <div class=\"wistia_responsive_padding\">\n                <div class=\"wistia_responsive_wrapper\">\n                    <div class=\"js-wistia-lazy\">\n                        <div class=\"wistia_swatch\">\n                            <img decoding=\"async\"\n                                src=\"https:\/\/fast.wistia.com\/embed\/medias\/hly4e4dtsr\/swatch\"\n                                class=\"wistia_swatch__image\"\n                                alt=\"\"\n                                aria-hidden=\"true\"\n                            \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards edwp-block layout--spacing-b bg--none wp-block-cards--columns-3  wp-block-cards--content\"\n        >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"edwp-component edwp-fade-in wp-block-cards__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h2\">\n     <\/h2>                        <\/div>                                        <div class=\"wp-block-cards__cards edwp-row-load\">\n                    <article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                01 Overview\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    Absa, a tier-1 Pan-African bank, was looking to strengthen their focus on customer acquisition, new business model innovation and growth. Through building out a digital partnerships ecosystem, we helped them scout over 500 adjacent organisations to engage on propositions and joint ventures. Alongside our Digital Partnerships capability, Absa now have the tools in place to truly embed innovation into their business and drive new growth.                <\/div>\n                                                                                        <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                02 Outcome\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    A digital partnerships ecosystem with over 500 adjacent organisations; a Digital Partnerships capability that would accelerate the speed of executions from future partnerships by 50%.                <\/div>\n                                                                                        <\/div>\n<\/article>\n<article class=\"wp-component-card edwp-component wp-component-card--content wp-component-card--no-image wp-block-cards__card        edwp-fade-in\">\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                \n            <h2 class='wp-component-card__title'>\n                03 Method\n            <\/h2>\n                                            <div class=\"wp-component-card__description\">\n                    Partnership strategy and delivery                <\/div>\n                                                                                        <\/div>\n<\/article>\n                <\/div>\n                                            <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The challenge<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>The bank already had a clear vision for developing a growing ecosystem of potential partners to tap into. Our job was to work closely with them to enhance the ecosystem\u2019s reach and impact, making sure the best VCs, startups, accelerators and corporates were engaged to enable Absa\u2019s innovation agenda. This ecosystem, alongside a bespoke capability, would help Absa to continuously source market-leading innovation partners that aligned to their strategic business objectives and enabled the rapid co-creation of new value propositions to take to market.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--none bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The approach<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>A vision, strategy and business model were defined for the establishment of a Digital Partnerships capability, as well as a targeted strategic approach for ecosystem development. The case for change was outlined, focusing on how leading companies are enabling digital transformation in conjunction with wider macro market trends that demanded proactive action.<\/p>\n<p>In line with Absa\u2019s vision, we supported with the development of an in-depth operating model for the capability and worked alongside the client team to establish a network of relevant strategic partners, including venture capital firms, accelerators, incubators, start\/scale ups, tech incumbents and corporates. This would allow Absa to build and maintain a healthy pipeline of partnership opportunities and scalable proof-of-concepts to test value. The combined Absa and Elixirr team worked to deliver the following outcomes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Established an engagement model with forums and key business stakeholders, including both relevant heads of strategy alongside product and business owners across all customer segments and regions<\/li>\n<li>Established a research &amp; scouting function, to deliver a pipeline of potential partnership candidates that align with business priorities<\/li>\n<li>Developed a replicable partner assessment and due diligence approach that is now the enterprise standard across the Group<\/li>\n<li>Curated a growing, sustainable pipeline of priority opportunities and proof-of-concepts, evolving Elixirr\u2019s fit-for-purpose Design Thinking and Collaborative Solutioning approaches to rapidly test product-market fit and demonstrate business value<\/li>\n<li>Streamlined a partnership contracting and onboarding system to enable the seamless collaboration with and integration of new partners<\/li>\n<li>Established a cross-functional Partnerships Execution capability and enabling processes, supporting rapid execution on opportunities<\/li>\n<\/ul>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner edwp-block layout--spacing-y bg--secondary wp-block-banner--content-right\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"edwp-component edwp-fade-in wp-block-banner__content\">\n            <h2 class=\"wp-component-heading wp-component-content__title text--h1\">\n    The value delivered<\/h2>                <div class=\"wp-component-content__content wp-component-content__content--cols-1 wysiwyg\">\n                            <div class=\"wp-component-content__column\">\n                    <p>Within a 3-month period, the Digital Partnerships capability was launched, establishing an effective model to sustainably source innovative opportunities and drive partnership execution, delivering on the core project objective. This future-fit capability delivers significant value to the wider Absa Group, namely partnership execution, market insight, strategy support, and process enhancements.<\/p>\n<p>Since the project began, we have supported Absa in building up a targeted pipeline of opportunities for execution, ranging from must-haves to disruptive initiatives that work to distinguish Absa from others in the market. Alongside this, Absa have successfully established a network of high-quality, relevant venture capital partners, accelerators, and industry associations across Africa, the US, Europe, the Middle East and Asia, to deliver a pipeline of potential partnership candidates who are clearly aligned to their strategic priorities. This will enhance Absa\u2019s objective of strengthening customer acquisition, new business model innovation and growth.<\/p>\n<p>Absa has now successfully realised their vision, establishing a digital partnerships ecosystem comprised of over 500 adjacent organisations. These could all potentially evolve into new platform propositions and joint ventures bringing the firm closer to the world\u2019s most innovative, forward-thinking startups. These organisations have been run through the stage-gated partnership assessment and prioritisation framework which streamlines the process, of partnership contracting and onboarding from months to weeks, enabling Absa to continue to expand their ecosystem and drive future partnerships at pace.<\/p>\n<p>We continue to work closely with Absa, using the Digital Partnerships capability to help accelerate partnerships that have already gone into production as well as any in the future. With this capability embedded, the time to value for Absa is accelerated enabling the platform to continuously embed innovation into their business operations and disrupt the market with new, future-focused propositions.<\/p>\n                <\/div>\n                    <\/div>\n                    <\/div>            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-testimonials-block edwp-block layout--spacing-y bg--none\"\n    >\n    <div class=\"wp-block-testimonials-block__container\">\n                <div class=\"wp-block-testimonials-block__content-wrapper\">\n                            <div class=\"wp-block-testimonials-block__testimonials-wrapper\">\n                <div class=\"wp-component-testimonials wp-block-testimonials-block__testimonials\">\n        <div class=\"swiper-wrapper wp-component-testimonials__swiper-wrapper\">\n                            <div class=\"swiper-slide wp-component-testimonials__slide js-wp-component-testimonials-slide\">\n                        <div class=\"wp-component-testimonial \">\n        <p class=\"wp-component-testimonial__quote\">\n            <svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-start' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>Partnerships are an integral part of innovation. If firms want to stay ahead, they must make the most of what\u2019s out there. Together with Absa, we built out a digital partnerships ecosystem, comprised of not only Africa\u2019s, but the world\u2019s best VCs, accelerators, incubators, start and scale ups, tech firms and corporates. When this is coupled with the new Digital Partnerships capability, Absa truly have the tools in place to leverage this network to fast track and enable their innovation, drive new propositions and ventures. We can\u2019t wait to continue working with them.<svg class='edwp-icon edwp-icon--lrg js-icon wp-component-testimonial__quote-icon wp-component-testimonial__quote-icon-end' aria-hidden='true'>\n                <use xlink:href='#quote'><\/use>\n            <\/svg>        <\/p>\n                    <div class=\"wp-component-testimonial__cite\">\n                Chris Weiss &#8211; Partner &amp; Africa Lead            <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n            <\/div>\n                <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55105,"template":"","related_service":[84],"related_industry":[42],"class_list":["post-2029","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.6) - 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srcset=\"https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Absa-image.jpg 820w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Absa-image-300x180.jpg 300w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Absa-image-768x461.jpg 768w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Absa-image-87x52.jpg 87w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Absa-image-319x191.jpg 319w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Absa-image-479x287.jpg 479w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Absa-image-567x340.jpg 567w, https:\/\/www.elixirr.com\/en-gb\/wp-content\/uploads\/2025\/10\/Absa-image-767x460.jpg 767w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>            <div class=\"wp-component-card__preview-icon\">\n                <span class='edwp-svg '><svg width=\"47\" height=\"47\" viewBox=\"0 0 47 47\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g>\n<path d=\"M23.4141 0.539062C36.1232 0.539183 46.4258 10.8416 46.4258 23.5508C46.4257 36.2599 36.1231 46.5624 23.4141 46.5625C10.7049 46.5625 0.402465 36.2599 0.402344 23.5508C0.402344 10.8415 10.7048 0.539062 23.4141 0.539062ZM23.4141 1.68945C11.3606 1.68945 1.55273 11.4974 1.55273 23.5508C1.55286 35.6041 11.3607 45.4111 23.4141 45.4111C35.4673 45.411 45.2743 35.604 45.2744 23.5508C45.2744 11.4974 35.4674 1.68957 23.4141 1.68945Z\" fill=\"currentColor\"\/>\n<path d=\"M19.2841 33.6992C18.9579 33.6986 18.6374 33.6111 18.3543 33.4454C17.7167 33.0759 17.3203 32.3585 17.3203 31.5797V15.8189C17.3203 15.0379 17.7167 14.3227 18.3543 13.9531C18.6442 13.7827 18.9735 13.6951 19.3078 13.6994C19.6421 13.7037 19.9692 13.7998 20.2548 13.9776L33.4237 22.0406C33.6981 22.2166 33.9244 22.461 34.0812 22.751C34.238 23.0409 34.3203 23.3668 34.3203 23.6982C34.3203 24.0295 34.238 24.3555 34.0812 24.6454C33.9244 24.9353 33.6981 25.1798 33.4237 25.3558L20.2527 33.421C19.9604 33.6017 19.6256 33.6979 19.2841 33.6992Z\" fill=\"currentColor\"\/>\n<\/g>\n<\/svg>\n<\/span>            <\/div>\n                        <\/figure>\n        <div class=\"wp-component-card__content edwp-row-load\">\n                                    <p class=\"wp-component-card__eyebrow\">\n                Sourcing &amp; Commercial Office            <\/p>\n                <a href='https:\/\/www.elixirr.com\/en-gb\/case-studies\/absa-group-building-a-digital-partnerships-ecosystem\/' class='wp-component-card__title'>\n            <h2>\n                Absa Group: building a digital partnerships ecosystem\n            <\/h2>\n        <\/a>                                                            <div class=\"wp-component-card__meta\">\n                                            <p class=\"wp-component-card__date\">\n                            08 October 2021                        <\/p>\n                                                                <div class=\"wp-component-card__terms\">\n                                                                                                                                                                                                                <div class=\"wp-component-tags edwp-component\">\n                        <div class=\"wp-component-tags__tag\">\n                Financial Services            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Sourcing &amp; Commercial Office            <\/div>\n                <\/div>\n                        <\/div>\n                                    <\/div>\n                                                    <div class=\"wp-component-card__button-wrapper\">\n                    <button class=\"btn btn--link arrow wp-component-card__button\">\n                                                                            Read more                                                                     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