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Services

Behavioural & Advanced Analytics

In today’s dynamic business landscape, advanced analytics transform marketing research from retrospective analysis into a predictive engine for growth, customer engagement and revenue optimisation. With the expertise of the Elixirr Group, businesses can go beyond surface-level insights, leveraging sophisticated statistical modelling and machine learning techniques to uncover hidden drivers of behaviour, optimise marketing investments and anticipate future trends with precision – ensuring they have the right tools and technology to execute their strategy effectively.

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Our expertise

Our ability to interpret customer behaviour through advanced analytics gets beyond the ‘what’ to ‘why’ and ‘what will happen next.’ By leveraging techniques such as structural equation modeling (SEM), conjoint analysis and multivariate regression, we uncover trends and patterns that give businesses a data-driven competitive edge.

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Complex data is translated into meaningful foresight, enabling businesses to make decisions with confidence. From prioritising investments to forecasting demand, our expertise empowers you to act quickly and decisively.

Let’s change the game together

Contact us today to get started

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Connect with our analytics experts today to build behavioural and advanced analytics.

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Maria Vallis

Partner

How we can help

SEM-based modeling
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Use advanced analytics to uncover relationships between variables, providing insights for strategic decision-making.

Conjoint analysis & discrete choice modeling
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Uncover customer trade-offs and preferences to refine products and pricing.

Customer journey mapping
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Chart and analyse every touchpoint to optimise customer experience and reduce friction.

Audience segmentation
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Identify and understand distinct customer groups based on actions, preferences and motivations to tailor product and marketing strategies effectively.

Market sizing
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Quantify market potential to inform strategic planning.

Customer lifetime value analysis
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Assess revenue potential from specific customer segments to prioritise investments.

Text & sentiment analysis
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Analyse customer feedback and trends across channels.

Driver analysis
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Pinpoint the key factors influencing customer decisions and loyalty.

Advanced data visualisation
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Present complex analytics in accessible and actionable formats for stakeholders.