Helping a Pan-African bank utilise their data & analytics

The Challenge

Our client, a Pan-African retail and corporate bank, were investing more into analytics technologies to gain a better understanding of their customers and performance. An internal analysis revealed that the bank’s existing analytics products were severely underused for the level of functionality that was available. This was coupled with recognition that the bank didn’t have the required capabilities to maximise the use of such tools, and equally weren’t receiving enough value for their investment into these analytics.

To see the full potential of these solutions, our Elixirr Digital team needed to help our client gain a better understanding of the gaps in skills and knowledge in the organisation that were preventing more widespread and valuable use of these tools. This would include reviewing, benchmarking and developing their analytics capability to drive internal efficiencies and remain competitive.

The Approach

To better understand the current performance of the analytics capability in the organisation, our Elixirr Digital team defined a capability assessment model. This was based both on what our client needed from their analytics function, and the level of analytics maturity being displayed by their competition.

We then interviewed stakeholders across the business, from those who owned the analytics platforms to those who used them, or could benefit from them, on a daily basis. We also performed a hands-on assessment of the analytics properties themselves – the reports and metrics being used within them and the manner in which those were set up.

Based on the outcomes of this assessment, we then plotted the steps that our client would need to take to bring their analytics capability up to a level where it was worth the investment they were putting into the technology. These steps would also help the bank close the gap between their analytics capability and capabilities displayed by their competitors.

The Impact

As a result of Elixirr Digital’s support, we were able to define a capability ‘uplift’ roadmap. This would help drive our client’s performance far beyond the market average, benefitting their growth and revenue, as well as their customer experience and satisfaction. This could be achieved in a matter of months through a combination of quick win reporting improvements, training and framework updates, more impactful data strategy definitions, advanced reporting execution and data architecture enhancements. The bank will be able to use the results to create a data-driven platform and experience for their customers and clients, helping them remain competitive and ahead of the market.