Retail has been turned upside down in the last couple of years. At no other point has there been such a steep amount of change and many retailers are struggling to keep up. With the growth of the global tech scene, we have seen a huge amount of disruption and pressure being exerted by many new contenders. This fashion platform business is one of those contenders, and they are challenging the market in a very real way…

Why Elixirr?

Across our team, we have vast experience of launching young businesses (and we are one ourselves!­), brought together with experience helping larger organisations create a stable platform from which to grow their businesses. This, coupled with our innovation work and our global startup ecosystem made us the perfect partner for this ambitious business as they knew we’d be able to marry lean, startup ways of working with balanced with the necessary corporate rigour, so they could keep innovation alive (and thriving) into the future.

We were in it together – their journey was our journey. Our goals were fully aligned.

The challenge

The challenge they posed to us spanned two areas:

  1. Create and launch innovative new business models and partnerships
  2. Create an environment and structure that would support and develop the business on their innovation and growth trajectory.

We worked with multiple functions across their business, supporting wider innovation and strategic objectives at the same time as building a commercial proposal to help scale the business.

The approach

Initially, we supported their team to create brand new, and world-class in-store experiences. This involved drilling into the products they were building and helping them to create a truly engaging proposition for their customers. This initiative helped secure a partnership with one of the major fashion houses.

From here we defined the innovation strategy, framework and operating model which brought together outside-in and internally generated ideas through to incubation, acceleration and scaling for growth.

We ran workshops across 3 geographies for 120 people in all functions to define the future end-to-end customer vision. The findings were synthesised and prepared into a compelling user journey for key customer groups. We then held a workshop with the CEO to finalise the product journey vision.

We also supported the in-store team to create a framework for internal and external audiences. It will be used as a training document and template for engaging potential future customers.

The value

Together, we increased their scalability faster than the market could have predicted. They are able to remain true to their vision of being a revolutionary company by powerfully combining an effective innovation approach with corporate rigour. You can believe us when we say, this is a fashion platform business that is going places…