Elixirr is thrilled to announce the latest addition to its partner team, Joe Hubback. With over 20 years of experience in the cybersecurity, technology and industrial sectors, Joe brings a wealth of knowledge and expertise beyond strategic initiatives and profit growth. 

Joe’s impressive career includes his role as part of the founding leadership team at ISTARI Global, where he successfully led the EMEA region. He served on the board of Sygnia, an elite cyber consulting and MXDR business, where he contributed to double-digit revenue and profit growth, raised investment and developed strategic initiatives. He also previously spent 8 years as a partner at McKinsey & Co, co-founding the cybersecurity practice. 

In 2020, Joe authored the influential report “Cybersecurity Technology Efficacy: Is Cybersecurity the New Market for Lemons?”, which addresses the economic incentives affecting the cybersecurity market and proposes a new model for efficacy. 

Based in London, Joe’s addition to the team underscores Elixirr’s commitment to driving innovation and excellence in the industry. His extensive experience and strategic vision will be invaluable as Elixirr continue to expand their services in cybersecurity and beyond, deliver cutting-edge solutions to clients. 

Joe commented:

“I am thrilled to join the dynamic team at Elixirr. I look forward to leveraging my expertise and experience to drive strategic impact, profit growth, and deliver bespoke innovative solutions to our clients. My background as a thought leader in the cybersecurity space aligns perfectly with Elixirr’s entrepreneurial spirit, and I am excited to contribute to the firm’s ongoing mission to challenge and redefine industry standards. My experience plays into the innovation-led mindset the team embodies.” 

Stephen Newton, Elixirr’s Founder and CEO, commented: 

“Joe brings invaluable experience in an area critical to all businesses today – cybersecurity.  Having an expert like Joe on our team only strengthens our offering to clients, equipping us with greater tools to help them navigate the dynamic and complex technological landscape. I look forward to witnessing the profound impact Joe has on both our clients and our team.” 

For more on Elixirr’s partner team:

Meet our partners