High performance isn’t just reserved for athletes

The early morning alarm goes off. ‘Stop’ is chosen over ‘snooze’. The nine minutes are spent getting ready for the day instead of sleeping. It’s the first of many decisions like this made that day.

Each minute that follows is maximised. Training, practicing, executing, learning, refining. The vision is clear. The goals are set. It’s what it takes to achieve them that separates the good from the great.

It’s in the hard work and mindset required. The determination, the commitment, the sacrifices involved. The intense routine, the discipline, the pressure. But it’s also in the passion, the pride, the confidence, the belief.

It’s in celebrating the wins and learning from the losses. It’s in making decisions, big and small, each day to do more than most to achieve greatness.

At Elixirr, we engage with these professionals daily. Those who give 100% of their effort to what they do and who have an unwavering belief in the legacy they are building.

And so, we launched a campaign around them.

No, we don’t work with athletes; we work with business leaders across industries and geographies.

But not your average ones.

Our clients are challengers of convention. Bold decision-makers. Passionate leaders. Those who take risks in order to reap greater rewards. Those who aren’t afraid to push the boundaries of possibility. Those committed to achieving success for themselves and their team.

While the physical requirements of elite athletes are much more visible and celebrated, it’s the intangible demands and accomplishments of business leaders that are less often acknowledged.

Our clients are the meetings, presentations and busy travel schedules we see.

Our clients are also the preparation, the pressure and the responsibility we don’t see.

High performance isn’t just reserved for sports. What makes an athlete successful on game day is what makes a CEO successful in the boardroom.

To the Challengers, we see you.

Ready to build a legacy for your business, together? Let’s start the conversation:

The parallels between CEOs and professional athletes don’t just make for a good marketing campaign, the evidence is in the data. Our latest research finds 91% of CEOs and 100% of professional athletes have a pre-game ritual which has helped them to achieve their goals, and both spend time mentally preparing for important moments – CEOs are most likely to spend between 16 and 20 minutes on average. Read the full report for more findings: