Elixirr has welcomed former Principals Danielle Croucher and Ben Gower into the partner team. Promoting from within forms one of the firm’s four growth pillars, showing their commitment to nurturing and developing their people to become leaders. Danielle will continue to scale Elixirr’s US business, both commercially delivering clients’ strategic visions and culturally by growing the team, and under Ben’s leadership, the firm will deepen their presence in the insurance space, both in the UK and globally.

Read more in our announcement news story here.

Danielle Croucher

Danielle joined Elixirr as a manager in 2019, previously working for a financial services firm as their customer experience head. There, Danielle helped set up an internal consultancy; she was accountable for building the customer experience team from the ground up. Her experience in industry has shaped her ability to really understand clients’ needs and deliver solutions that achieve great impact, relying on her expertise in customer experience as well as expertise in digital transformation, business model innovation, agile organisations and product/service re-design. Danielle has also strengthened Elixirr’s capabilities by designing a new commercial contracting structure and delivery approach which allows the firm to execute projects using agile methodologies. This has enabled Elixirr to better support clients reacting to changing internal and external factors.

Based in New York, Danielle has played an integral role in expanding Elixirr’s US presence to date, which experienced over 100% growth in FY 21. She has led a transformation programme for one of the firm’s largest accounts, a US healthcare insurance provider, for the past three years. After just three years at Elixirr, she has now made partner. 

Ben Gower

Ben joined Elixirr in 2015 as an analyst having previously worked for PwC in their insurance and actuarial division and as a maths teacher in South London. He is the second in the firm to progress from analyst to partner.

Ben has led major transformation projects in multiple geographies with some of Elixirr’s biggest clients. He relocated to the US to grow Elixirr’s core team before returning to the UK in 2019 to lead Elixirr’s strategy and technology transformation work with major insurers and a range of UN agencies. In 2021, he doubled the size of one of Elixirr’s largest clients, a major insurer, expanding the support Elixirr provides to 5 different geographies, and led up to six projects at any one time. This included managing the design of the client’s new global insurance platform, supporting the launch of a new motor insurance product and equipping their future CIOs and COOs for the age of digital disruption.

Ben is passionate about empowering clients and his teams to make a positive impact every day. As a partner, Ben will continue to lead Elixirr’s strategy, transformation and innovation work, enabling clients to connect to the latest thinking and technology needed to adapt and disrupt in the digital era.

Learn more about the rest of Elixirr’s partner team:

Meet the partners