COVID-19 has impacted every industry differently, with long term changes forcing us to find new ways of working. But through every crisis comes opportunity and as business leaders, we are now in the unique position to build back better than before.

In this series, we’re speaking with clients and partners all over the world. Interviewing business leaders on some of the challenges and opportunities their industry is facing due to COVID-19.

In our fifth episode, we speak to Prasad Reddy, President & CEO of Twisted X, a Western footwear brand based in the US. Following the shift of consumer buying habits, Eric Rich finds out how Twisted X have managed the transition to digital sales through partnerships with retailers.