COVID-19 has created shifts in consumer behaviour, leading many to speculate whether certain industries will survive. With a vaccine still not readily available, when will individuals be able to return ‘back to choice’? 

In an interview with Brian Weatherford at BizTV, Eric Rich, Partner at Elixirr, discusses what we’re doing to help clients overcome these challenges. This includes the use of back-to-choice strategies, such as the implementation of blockchain-based digital health passports.