Ever since Elixirr was formed, we have taken on our clients’ toughest business challenges. 2020 undoubtedly posed the biggest disruption many businesses had experienced to date, but through the resilience of our team, and trusted relationships with clients we have reached some incredible milestones – achieving stellar results.
I am delighted to present to you Elixirr’s first set of Annual Results. This unprecedented year brought with it many challenges and makes the accomplishments of the firm over the course of 2020 even more powerful. July marked the biggest milestone for Elixirr to date, with the firm listing on the AIM market of the London Stock Exchange. As one of the few companies to IPO during 2020 it was certainly a highlight for me during the year, and since founding Elixirr in 2009.
Over the course of the year, our team continued to provide exceptional service to our clients. From helping businesses put rapid measures in place to enable remote working, to speeding up the digitalisation of products and services, we have done some fantastic work to ensure businesses can endure the challenges they have faced and thrive in the quickly changing landscape.
With a fantastic team and a reformed structure facilitated by our IPO, we are well placed to continue our positive trajectory, working towards my ultimate goal as Founder – to build the best consulting firm in the world.
Chief Executive Officer
A key part of our business strategy is our four pillar growth model, and we made great progress in all facets of this over the course of 2020.
We have always incentivised our Partner team to grow sales, deepen existing client relationships and develop opportunities with new clients, and our IPO further enabled this by 100% aligning the interests of our team with the interests of shareholders.
We have embraced ‘growing our own timber’ since the day we were founded, with many of Elixirr’s longstanding client-facing Partners having worked in junior grades before making Partner. 2020 saw the promotions of two Elixirr Principals to Partner.
Hiring external Partners with existing networks and industry expertise continues to be a key part of our organic growth strategy and we made great progress in 2020 and into 2021, welcoming five new Partners to our growing team.
A crucial part of our inorganic growth strategy is expanding our House of Brands. We were delighted to welcome Coast Digital to the firm in October 2020, enabling us to offer a full-service digital capability to clients.
Recently Retearn, a procurement and transformation consultancy joined our House of Brands which will both enable our clients to realise savings to invest in growth, as well as to enable them to be as lean, efficient and profitable as possible – particularly crucial in today’s challenging environment.
We formed our House of Brands to give boutique businesses and their passionate founders a unique platform for growth without giving up the clients, brand and culture that they have spent so much time cultivating. It allows Elixirr and all the brands within the Group to share clients and together provide truly exceptional, bespoke services to our clients. This platform provides tremendous value to all concerned – our clients, our brands, our people and our shareholders.