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Alan Barratt, Grenade

Season 1

By flying them over the places that shaped who they are today, Airtime brings you the stories of inspirational entrepreneurs. Find out where they get their drive from, how they made it, and who shaped them along the way. These are stories of the founders of some of the world’s most innovative and disruptive companies. All told at 3,000 feet.


How do you go from £27 in your bank account to building a £72m business? This is the inspiring story of retail entrepreneur Alan Barratt, co-Founder and CEO of Grenade.

After dropping out of school at 17, Alan tells Stephen how he built a single sports nutrition product into a mainstream lifestyle brand. Grenade’s famous Carb Killa bar is the second best-selling chocolate bar in the UK, making Grenade one of the UK’s fastest-growing businesses.

In this episode, we uncover what makes him tick, who influenced him along the way and take a look at the success of a few unusual marketing tactics…

This episode was filmed while flying from Birmingham in a Cirrus SR22T. Stephen Newton is an EASA and FAA Instrument Rated pilot and is the Founder & Managing Partner of Elixirr.

For each episode of Airtime, Elixirr has made a donation to a charity selected by our guest star. Alan has chosen Walking With The Wounded, in support of helping vulnerable veterans re-integrate back into society and sustain their independence. We are proud to support.

You can find out more about Alan and Grenade at

Elixirr has offset every hour flown during the production of Airtime with carbon credits from Climate Care, a leading organisation helping businesses turn their climate responsibilities into positive outcomes.

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