About Us

You’ve heard of the challenger banks? We’re the challenger consultancy. This is our story
  • To date
  • £+m revenue
  • + clients
  • + projects delivered
  • countries
  • industries
  • 14 partners (and every project is directly overseen by one of them.)
  • + employees
  • awards
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ENTREPRENEURIAL COLLABORATIVE BEYOND EXPECTATIONS CREATING A LEGACY These values underpin our vision: to be the best consulting firm in the world
Stephen Newton Graham Busby Andy Curtis Mark Goodyear Ian Ferguson
Meet the founders
Elix-IRR Limited established
1 st office in Tower 42
US client NYK Line
O2 Telefonica German client
2 nd office in Johannesburg South African client Standard Bank
Financial Services practice established $ 1 st graduate hired
revenue growth 100% 1 st partner promoted from within Growing our own timber Retail practice established
Meet Brian
Moved to a new, bigger office in the City of London Moved to a new, bigger office in the City of London
Elix-IRR Capital launches 1 st investments Femeda & Routetrader
Meet Stephen
Telecommunications, Media & Technology practice established 150% revenue growth
Russian client Sberbank
Awarded Best International Project by the MCA
Elix-IRR Foundation launches
Meet Clare
Named Best New Consultancy by the MCA 5 years old
long-term engagement in India
Private Equity practice established
Internal market established Partners realise equity value without need for exit
revenue growth 100% Presence established in startup ecosystems across Silicon Valley, London & Tel Aviv. The Pitch launches on the big screen Entrepreneurs walk the talk
Meet the entrepreneurs
Moved to a shiny new (even bigger) office in the City of London. Why not pop by? London startup accelerator launches.
Elix-IRR rebrands as Elixirr. Hello world.
More episodes of The Pitch released
Complete the box set
Studio E opens ON AIR
Come on in!
office opens rd The challenger consultancy: now available in America Brought Silicon Valley to London 4 times with a16z, Greylock Partners, Sequoia Capital & Lightspeed Venture Partners
18 executive teams hosted in Silicon Valley 18 long-term client relationships Met 100s of startups personally vetted, so our clients don’t have to Elixirr: in our own words
What makes us different?
10 startup investments made
Thank you to our clients

It’s been quite a journey. And you can trust us when we say that we don’t intend to stop here…

You’ve heard of the challenger banks? We’re the challenger consultancy.

Let’s #MSH.