Lakshmi Reddy has joined the Elixirr Partner team.

Lakshmi has over 20 years of experience as a marketing and digital transformation executive. She helps companies by merging her expertise in consulting, marketing, data and technology to connect customers with emerging brands and increase engagement to grow the top line. Prior to Elixirr, Lakshmi was a Partner at Wipro Digital, acting as Marketing Strategy Practice Lead for North America where she facilitated the acquisition and integration of Wipro’s first marketing agency and experience consultancy. Lakshmi has held leadership positions at Amex, Citi and Publicis. She has worked on brands including Chase, TIAA, Amica and Chapstick.

Lakshmi is the fifth addition to our growing global partner team this year. Her appointment comes soon after release of our firm’s excellent 2020 Annual Results after one year listed on the London Stock Exchange. Lakshmi’s expertise is an invaluable addition to our team, strengthening the marketing and technology capabilities we can offer our clients.

Lakshmi commented: 

“I am delighted to be joining Elixirr, a firm that shares my desire to be disruptive. Following a hugely successful 2020, I am excited to be part of this trailblazing team. I’m looking forward to helping our clients create meaningful online experiences and gain edge through digital transformation.”

Eric Rich, who leads our US business, said: 

“I am thrilled to welcome Lakshmi to our Partner team. Her deep passion for, and expertise in, marketing, digital transformation and experience design makes her a huge asset to our firm and a key player in our future growth.” 

Welcome, Lakshmi! #MSH