News Reintroducing… The Challenger Consultancy A bold new identity for our bold vision 13 Apr 2021 — 5 min watch The Team Elixirr We are delighted to share our new brand; a compelling and dynamic identity designed to inspire, engage, and evolve in unison with the growth of our firm. Following a successful, yet turbulent 2020, we recently reflected on what it truly meant to be The Challenger Consultancy. Being bold. Resilient. Unafraid to go against the grain. We knew that our team encapsulated these traits now more than ever. But this needed to be reflected in our brand. As a result, we made our own challenging move. We refreshed our brand strategy and completely re-designed our visual identity, creating a bold new holistic brand to match our unfaltering vision and long-term goals. A brand that reflects who we truly are. The capabilities of our House of Brands. The passion of our team of entrepreneurs. 2021 was the year to re-invent Elixirr’s visual identity. So, we re-introduce to you… The Challenger Consultancy. Our brand was crafted by designers from Den Creative, part of our House of Brands. But they are not just designers. They’re strategists. Engineers. Researchers. Artists. Sociologists. And inventors. They work together to create brands that encapsulate the essence of a firm. It’s culture, foundations and vision. Our new brand fuses our strategy with our values, where business, entrepreneurialism and creativity meet. It signifies the fluidity of our approaches to solving business challenges, our collaborative ways of working and our disruptive approach to innovation. It alludes to the range of our capabilities through the integration of different colours and tones. It represents digitalisation with its spectrum, movement and texture. We have a brand that is truly the face of our business, embodying our team, attitude, growth plans, work approach, culture and more. This brand is not just design, it is the heart of Elixirr. Our team made the impossible, possible, working at pace to take the new brand from concept through to launch in just a few months. Our brand is now reflective of our vision and strategy and will underpin the breadth of our work in what is set to be an exciting few years ahead. Stephen Newton, Founder & CEO of Elixirr, commented: “As we continue with the exceptional momentum of the firm over the last few years it’s crucial that our identity evolves in parallel, representing who we are today, while providing the right platform for our future. Our new brand truly encapsulates our purpose: to challenge convention and make change happen, only strengthening our resolve to help clients solve their toughest business challenges. We’re growing across the globe with new clients, in new industries, building new capabilities and expanding our talented team, but while our ambition grows our vision remains the same… to build the best consulting firm in the world. Today, we are one step closer to doing just that. #MSH.” We can help you too. If you want to hear how we can transform or optimise your brand, get in touch at email@example.com.