Direct to consumer (DTC) e-commerce has never been more important or necessary. COVID-19 lockdowns forced the closure of physical stores, with many shoppers turning to their phones for retail therapy. Increased smartphone use in the last 12 months – and heightened brand loyalty – has encouraged brands across multiple industries to choose the DTC method of distribution over any other.
In the first of a two-part series, we talk to Sri Rajagopalan, e-commerce & DTC expert, about the fundamentals of DTC. What does successful DTC look like and what are the key characteristics of successful brands?
Watch to find out👇