We live in world where brilliant concepts are often recycled, repackaged and showcased as new ideas. And all too often, the praise and recognition of the originators of these bright ideas are missed off the end credits. Recently we’ve been flattered that some of our ‘competition’ have been heavily inspired by our own marketing campaigns without acknowledgement. But, as a challenger of convention, we’d like to thank you Apple, for one of the best marketing campaigns of all time. And dare the more conventional among us to do the same…

 

The monotony of collecting feedback from a whole year of work, the frustration of jumping through corporate hoops, the fatigue caused by ticking all those boxes – sound familiar? Annual promotions and pay rises don’t have to be the convention. We promote you when you’re ready.

 
 

Conventional consultancies pride themselves on their global network and extensive list of international contacts, and why not? But how many of those players would send their fresh analysts across the world to work alongside their clients? For us, nothing beats hands-on experience so we ensure our analysts learn on the job, wherever that may be in the world, rather than endure months of formulaic, classroom-based training.

 

 

Convention suggests seniority within a consultancy equates to greater client exposure. We think differently. We encourage every member of our team – whether it’s your first day or your thousandth, to meet with our clients to form real relationships. So they can really understand what they want, and what their business needs…

 

We are real people. Yes, even the partners. We don’t roll them out of retirement on special occasions or reserve them for schmoozing clients, instead we feed off their experience and work collaboratively with them on all projects so we can get the best out of ourselves. And this means we create the best solutions for our clients.

 

#challengerVSconventional #MSH.