Forces of disruption

Oli Freestone & David Guillebaud in conversation

Oli Freestone David Guillebaud Elixirr Associate Partner

By: Oli Freestone, David Guillebaud

What is the ‘stuckness predicament’? Where can organisations find productive disruptors? And how can they create an environment for innovative disruption to take place? Oli Freestone talks to David Guillebaud, author of Disruption Denial: Why companies are ignoring the disruptive threats that are staring them in the face about the forces of disruption and what organisations can do about them.

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